- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q1 (20) | 10.97 | -32.86 | -17.77 | 0.36 | -10.0 | 24.14 | 0.5 | -28.57 | 4.17 | 0 | 0 | 0 | 3.28 | 34.06 | 50.96 | 4.56 | 6.39 | 26.67 | 0.00 | 0 | 0 | 722 | 0.0 | 0.0 |
| 23Q4 (19) | 16.34 | 2.45 | -4.61 | 0.4 | 0.0 | 21.21 | 0.7 | 40.0 | 16.67 | 0 | 0 | 0 | 2.45 | -2.39 | 27.07 | 4.28 | 36.66 | 22.31 | 0.00 | 0 | 0 | 722 | 0.0 | 0.0 |
| 23Q3 (18) | 15.95 | -5.96 | -4.55 | 0.4 | 14.29 | 29.03 | 0.5 | 25.0 | -1.96 | 0 | 0 | 0 | 2.51 | 21.52 | 35.18 | 3.13 | 32.92 | 2.71 | 0.00 | 0 | 0 | 722 | 0.0 | -4.24 |
| 23Q2 (17) | 16.96 | 27.14 | -3.96 | 0.35 | 20.69 | 29.63 | 0.4 | -16.67 | -24.53 | 0 | 0 | 0 | 2.06 | -5.07 | 34.98 | 2.36 | -34.45 | -21.41 | 0.00 | 0 | 0 | 722 | 0.0 | -4.24 |
| 23Q1 (16) | 13.34 | -22.12 | 7.67 | 0.29 | -12.12 | -3.33 | 0.48 | -20.0 | -9.43 | 0 | 0 | 0 | 2.17 | 12.85 | -10.22 | 3.60 | 2.73 | -15.88 | 0.00 | 0 | 0 | 722 | 0.0 | -4.24 |
| 22Q4 (15) | 17.13 | 2.51 | -22.84 | 0.33 | 6.45 | -13.16 | 0.6 | 17.65 | -25.93 | 0 | 0 | 0 | 1.93 | 3.84 | 12.54 | 3.50 | 14.76 | -4.0 | 0.00 | 0 | 0 | 722 | -4.24 | -4.24 |
| 22Q3 (14) | 16.71 | -5.38 | 14.45 | 0.31 | 14.81 | -24.39 | 0.51 | -3.77 | -10.53 | 0 | 0 | 0 | 1.86 | 21.34 | -33.94 | 3.05 | 1.7 | -21.82 | 0.00 | 0 | 0 | 754 | 0.0 | -1.05 |
| 22Q2 (13) | 17.66 | 42.53 | -6.31 | 0.27 | -10.0 | -35.71 | 0.53 | 0.0 | -25.35 | 0 | 0 | 0 | 1.53 | -36.86 | -31.38 | 3.00 | -29.84 | -20.32 | 0.00 | 0 | 0 | 754 | 0.0 | -1.05 |
| 22Q1 (12) | 12.39 | -44.19 | -31.62 | 0.3 | -21.05 | -41.18 | 0.53 | -34.57 | -13.11 | 0 | 0 | 0 | 2.42 | 41.46 | -13.97 | 4.28 | 17.24 | 27.07 | 0.00 | 0 | 0 | 754 | 0.0 | -1.05 |
| 21Q4 (11) | 22.2 | 52.05 | -6.72 | 0.38 | -7.32 | -17.39 | 0.81 | 42.11 | -12.9 | 0 | 0 | 0 | 1.71 | -39.05 | -11.44 | 3.65 | -6.54 | -6.63 | 0.00 | 0 | 0 | 754 | -1.05 | -1.05 |
| 21Q3 (10) | 14.6 | -22.55 | -25.4 | 0.41 | -2.38 | -14.58 | 0.57 | -19.72 | -22.97 | 0 | 0 | 0 | 2.81 | 26.04 | 14.49 | 3.90 | 3.65 | 3.25 | 0.00 | 0 | 0 | 762 | 0.0 | -1.55 |
| 21Q2 (9) | 18.85 | 4.03 | -9.81 | 0.42 | -17.65 | -4.55 | 0.71 | 16.39 | -17.44 | 0 | 0 | 0 | 2.23 | -20.84 | 5.84 | 3.77 | 11.89 | -8.46 | 0.00 | 0 | 0 | 762 | 0.0 | -1.55 |
| 21Q1 (8) | 18.12 | -23.87 | 55.4 | 0.51 | 10.87 | 13.33 | 0.61 | -34.41 | 5.17 | 0 | 0 | 0 | 2.81 | 45.62 | -27.07 | 3.37 | -13.85 | -32.32 | 0.00 | 0 | 0 | 762 | 0.0 | -1.55 |
| 20Q4 (7) | 23.8 | 21.61 | 8.08 | 0.46 | -4.17 | -14.81 | 0.93 | 25.68 | -29.01 | 0 | 0 | 0 | 1.93 | -21.2 | -21.19 | 3.91 | 3.34 | -34.32 | 0.00 | 0 | 0 | 762 | -1.55 | -2.81 |
| 20Q3 (6) | 19.57 | -6.36 | -4.44 | 0.48 | 9.09 | 11.63 | 0.74 | -13.95 | -13.95 | 0 | 0 | 0 | 2.45 | 16.5 | 16.82 | 3.78 | -8.11 | -9.95 | 0.00 | 0 | 0 | 774 | 0.0 | -1.28 |
| 20Q2 (5) | 20.9 | 79.25 | -5.52 | 0.44 | -2.22 | 0 | 0.86 | 48.28 | 0 | 0 | 0 | 0 | 2.11 | -45.45 | 0 | 4.11 | -17.28 | 0 | 0.00 | 0 | 0 | 774 | 0.0 | -1.28 |
| 20Q1 (4) | 11.66 | -47.05 | 0.0 | 0.45 | -16.67 | 0.0 | 0.58 | -55.73 | 0.0 | 0 | 0 | 0.0 | 3.86 | 57.38 | 0.0 | 4.97 | -16.39 | 0.0 | 0.00 | 0 | 0.0 | 774 | -1.28 | 0.0 |
| 19Q4 (3) | 22.02 | 7.52 | 0.0 | 0.54 | 25.58 | 0.0 | 1.31 | 52.33 | 0.0 | 0 | 0 | 0.0 | 2.45 | 16.8 | 0.0 | 5.95 | 41.67 | 0.0 | 0.00 | 0 | 0.0 | 784 | 0.0 | 0.0 |
| 19Q3 (2) | 20.48 | -7.41 | 0.0 | 0.43 | 0 | 0.0 | 0.86 | 0 | 0.0 | 0 | 0 | 0.0 | 2.10 | 0 | 0.0 | 4.20 | 0 | 0.0 | 0.00 | 0 | 0.0 | 784 | 0.0 | 0.0 |
| 19Q2 (1) | 22.12 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 784 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 62.6 | -2.0 | 1.44 | 19.01 | 2.09 | -3.69 | 0 | 0 | 2.30 | 21.44 | 3.34 | -1.72 | 0.00 | 0 | 722 | 0.0 |
| 2022 (9) | 63.88 | -13.42 | 1.21 | -30.06 | 2.17 | -19.63 | 0 | 0 | 1.89 | -19.22 | 3.40 | -7.17 | 0.00 | 0 | 722 | -4.24 |
| 2021 (8) | 73.78 | -2.83 | 1.73 | -5.98 | 2.7 | -12.9 | 0 | 0 | 2.34 | -3.24 | 3.66 | -10.37 | 0.00 | 0 | 754 | -1.05 |
| 2020 (7) | 75.93 | -2.94 | 1.84 | 1.66 | 3.1 | -13.17 | 0 | 0 | 2.42 | 4.74 | 4.08 | -10.53 | 0.00 | 0 | 762 | -1.55 |
| 2019 (6) | 78.23 | 16.74 | 1.81 | 8.38 | 3.57 | 35.74 | 0 | 0 | 2.31 | -7.16 | 4.56 | 16.27 | 0.00 | 0 | 774 | -1.28 |
| 2018 (5) | 67.01 | 24.65 | 1.67 | 11.33 | 2.63 | 4.78 | 0 | 0 | 2.49 | -10.68 | 3.92 | -15.94 | 0.00 | 0 | 784 | -1.13 |
| 2017 (4) | 53.76 | 23.7 | 1.5 | -7.98 | 2.51 | 24.88 | 0 | 0 | 2.79 | -25.61 | 4.67 | 0.95 | 0.00 | 0 | 793 | -4.46 |
| 2016 (3) | 43.46 | -0.11 | 1.63 | -8.94 | 2.01 | -0.99 | 0 | 0 | 3.75 | -8.83 | 4.62 | -0.87 | 0.00 | 0 | 830 | -2.24 |
| 2015 (2) | 43.51 | -12.98 | 1.79 | -21.15 | 2.03 | -28.27 | 0 | 0 | 4.11 | -9.38 | 4.67 | -17.57 | 0.00 | 0 | 849 | 1.43 |
| 2014 (1) | 50.0 | 9.87 | 2.27 | -6.97 | 2.83 | 18.91 | 0 | 0 | 4.54 | 0 | 5.66 | 0 | 0.00 | 0 | 837 | -0.36 |
