- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 15.71 | 9.02 | -5.53 | 0.8 | -6.98 | 81.82 | 1.68 | 2.44 | -11.11 | 0.76 | 40.74 | 16.92 | 5.09 | -14.67 | 92.47 | 10.69 | -6.04 | -5.91 | 4.84 | 29.09 | 23.77 | 2486 | 0.0 | 0.0 |
| 23Q3 (19) | 14.41 | 9.25 | -26.55 | 0.86 | 32.31 | -26.5 | 1.64 | -3.53 | 3.8 | 0.54 | -19.4 | -1.82 | 5.97 | 21.11 | 0.08 | 11.38 | -11.7 | 41.33 | 3.75 | -26.23 | 33.68 | 2486 | 0.0 | -24.35 |
| 23Q2 (18) | 13.19 | -7.83 | -18.88 | 0.65 | -7.14 | -27.78 | 1.7 | 0.59 | 0.0 | 0.67 | 8.06 | 39.58 | 4.93 | 0.74 | -10.97 | 12.89 | 9.13 | 23.28 | 5.08 | 17.24 | 72.07 | 2486 | 0.0 | -24.35 |
| 23Q1 (17) | 14.31 | -13.95 | -31.66 | 0.7 | 59.09 | -16.67 | 1.69 | -10.58 | -0.59 | 0.62 | -4.62 | 6.9 | 4.89 | 84.88 | 21.94 | 11.81 | 3.91 | 45.47 | 4.33 | 10.85 | 56.42 | 2486 | 0.0 | -24.35 |
| 22Q4 (16) | 16.63 | -15.24 | -25.66 | 0.44 | -62.39 | -48.24 | 1.89 | 19.62 | 2.16 | 0.65 | 18.18 | -8.45 | 2.65 | -55.63 | -30.37 | 11.37 | 41.13 | 37.42 | 3.91 | 39.43 | 23.15 | 2486 | -24.35 | -24.35 |
| 22Q3 (15) | 19.62 | 20.66 | 13.41 | 1.17 | 30.0 | 11.43 | 1.58 | -7.06 | -4.24 | 0.55 | 14.58 | -22.54 | 5.96 | 7.74 | -1.75 | 8.05 | -22.98 | -15.57 | 2.80 | -5.04 | -31.7 | 3286 | 0.0 | -9.7 |
| 22Q2 (14) | 16.26 | -22.35 | 3.37 | 0.9 | 7.14 | 52.54 | 1.7 | 0.0 | 17.24 | 0.48 | -17.24 | -36.84 | 5.54 | 37.98 | 47.57 | 10.46 | 28.78 | 13.42 | 2.95 | 6.58 | -38.9 | 3286 | 0.0 | -9.7 |
| 22Q1 (13) | 20.94 | -6.39 | 18.04 | 0.84 | -1.18 | 10.53 | 1.7 | -8.11 | 1.8 | 0.58 | -18.31 | -24.68 | 4.01 | 5.57 | -6.36 | 8.12 | -1.83 | -13.76 | 2.77 | -12.73 | -36.19 | 3286 | 0.0 | -9.7 |
| 21Q4 (12) | 22.37 | 29.31 | 8.75 | 0.85 | -19.05 | 34.92 | 1.85 | 12.12 | 3.35 | 0.71 | 0.0 | -16.47 | 3.80 | -37.39 | 24.06 | 8.27 | -13.29 | -4.96 | 3.17 | -22.66 | -23.19 | 3286 | -9.7 | -9.7 |
| 21Q3 (11) | 17.3 | 9.98 | -0.86 | 1.05 | 77.97 | 23.53 | 1.65 | 13.79 | 7.84 | 0.71 | -6.58 | -18.39 | 6.07 | 61.82 | 24.6 | 9.54 | 3.47 | 8.78 | 4.10 | -15.06 | -17.68 | 3639 | 0.0 | 13.33 |
| 21Q2 (10) | 15.73 | -11.33 | 20.81 | 0.59 | -22.37 | 78.79 | 1.45 | -13.17 | 15.08 | 0.76 | -1.3 | 15.15 | 3.75 | -12.45 | 47.99 | 9.22 | -2.08 | -4.75 | 4.83 | 11.31 | -4.69 | 3639 | 0.0 | 13.33 |
| 21Q1 (9) | 17.74 | -13.76 | 66.89 | 0.76 | 20.63 | -1.3 | 1.67 | -6.7 | 34.68 | 0.77 | -9.41 | 32.76 | 4.28 | 39.88 | -40.86 | 9.41 | 8.18 | -19.3 | 4.34 | 5.04 | -20.45 | 3639 | 0.0 | 7.31 |
| 20Q4 (8) | 20.57 | 17.88 | 0.98 | 0.63 | -25.88 | -26.74 | 1.79 | 16.99 | 3.47 | 0.85 | -2.3 | 11.84 | 3.06 | -37.12 | -27.46 | 8.70 | -0.75 | 2.46 | 4.13 | -17.12 | 10.75 | 3639 | 13.33 | 7.31 |
| 20Q3 (7) | 17.45 | 34.02 | -6.28 | 0.85 | 157.58 | -16.67 | 1.53 | 21.43 | -8.38 | 0.87 | 31.82 | 11.54 | 4.87 | 92.19 | -11.08 | 8.77 | -9.4 | -2.24 | 4.99 | -1.65 | 19.02 | 3211 | 0.0 | -5.31 |
| 20Q2 (6) | 13.02 | 22.48 | -28.66 | 0.33 | -57.14 | -57.69 | 1.26 | 1.61 | -24.55 | 0.66 | 13.79 | -14.29 | 2.53 | -65.01 | -40.7 | 9.68 | -17.04 | 5.76 | 5.07 | -7.1 | 20.14 | 3211 | -5.31 | -5.31 |
| 20Q1 (5) | 10.63 | -47.82 | -37.58 | 0.77 | -10.47 | -9.41 | 1.24 | -28.32 | -33.69 | 0.58 | -23.68 | -17.14 | 7.24 | 71.57 | 45.13 | 11.67 | 37.35 | 6.23 | 5.46 | 46.24 | 32.74 | 3391 | 0.0 | 0.0 |
| 19Q4 (4) | 20.37 | 9.4 | 0.0 | 0.86 | -15.69 | 0.0 | 1.73 | 3.59 | 0.0 | 0.76 | -2.56 | 0.0 | 4.22 | -22.93 | 0.0 | 8.49 | -5.31 | 0.0 | 3.73 | -10.93 | 0.0 | 3391 | 0.0 | 0.0 |
| 19Q3 (3) | 18.62 | 2.03 | 0.0 | 1.02 | 30.77 | 0.0 | 1.67 | 0.0 | 0.0 | 0.78 | 1.3 | 0.0 | 5.48 | 28.17 | 0.0 | 8.97 | -1.99 | 0.0 | 4.19 | -0.71 | 0.0 | 3391 | 0.0 | 0.0 |
| 19Q2 (2) | 18.25 | 7.16 | 0.0 | 0.78 | -8.24 | 0.0 | 1.67 | -10.7 | 0.0 | 0.77 | 10.0 | 0.0 | 4.27 | -14.37 | 0.0 | 9.15 | -16.67 | 0.0 | 4.22 | 2.65 | 0.0 | 3391 | 0.0 | 0.0 |
| 19Q1 (1) | 17.03 | 0.0 | 0.0 | 0.85 | 0.0 | 0.0 | 1.87 | 0.0 | 0.0 | 0.7 | 0.0 | 0.0 | 4.99 | 0.0 | 0.0 | 10.98 | 0.0 | 0.0 | 4.11 | 0.0 | 0.0 | 3391 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 57.61 | -21.57 | 3.01 | -10.15 | 6.72 | -2.33 | 2.59 | 14.1 | 5.22 | 14.56 | 11.66 | 24.53 | 4.50 | 45.47 | 2486 | 0.0 |
| 2022 (9) | 73.45 | 0.41 | 3.35 | 3.08 | 6.88 | 3.93 | 2.27 | -23.05 | 4.56 | 2.66 | 9.37 | 3.5 | 3.09 | -23.37 | 2486 | -24.35 |
| 2021 (8) | 73.15 | 18.63 | 3.25 | 25.97 | 6.62 | 13.55 | 2.95 | -0.67 | 4.44 | 6.18 | 9.05 | -4.29 | 4.03 | -16.28 | 3286 | -9.7 |
| 2020 (7) | 61.66 | -16.99 | 2.58 | -26.5 | 5.83 | -15.99 | 2.97 | -1.33 | 4.18 | -11.45 | 9.46 | 1.2 | 4.82 | 18.87 | 3639 | 13.33 |
| 2019 (6) | 74.28 | -7.86 | 3.51 | 13.59 | 6.94 | 5.31 | 3.01 | 12.31 | 4.73 | 23.29 | 9.34 | 14.3 | 4.05 | 21.9 | 3211 | -5.31 |
| 2018 (5) | 80.62 | 1.19 | 3.09 | -3.44 | 6.59 | 8.57 | 2.68 | 4.28 | 3.83 | -4.58 | 8.17 | 7.29 | 3.32 | 3.05 | 3391 | -13.21 |
| 2017 (4) | 79.67 | 4.72 | 3.2 | -4.48 | 6.07 | -5.3 | 2.57 | 26.6 | 4.02 | -8.78 | 7.62 | -9.57 | 3.23 | 20.9 | 3907 | 0.0 |
| 2016 (3) | 76.08 | -7.99 | 3.35 | 9.48 | 6.41 | 18.27 | 2.03 | -0.49 | 4.40 | 18.99 | 8.43 | 28.54 | 2.67 | 8.16 | 3907 | -3.36 |
| 2015 (2) | 82.69 | -1.61 | 3.06 | -4.08 | 5.42 | 11.29 | 2.04 | 0.99 | 3.70 | -2.51 | 6.55 | 13.11 | 2.47 | 2.64 | 4043 | 3.51 |
| 2014 (1) | 84.04 | 14.92 | 3.19 | -9.38 | 4.87 | 2.31 | 2.02 | -25.19 | 3.80 | 0 | 5.79 | 0 | 2.40 | 0 | 3906 | -4.5 |
