玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)0.561.82-46.150.141300.01300.00.03-81.25-75.0-0.01-200.0-200.025.001275.02500.05.36-81.58-53.57-1.79-198.21-285.711540.00.0
23Q3 (19)0.55-3.51-38.890.010.0-50.00.16-15.79-27.270.010.0-50.01.823.64-18.1829.09-12.7319.011.823.64-18.181540.0-12.99
23Q2 (18)0.575.56-50.00.010.0-50.00.1911.76-17.390.01-66.67-50.01.75-5.260.033.335.8865.221.75-68.420.01540.0-12.99
23Q1 (17)0.54-48.08-38.640.010.00.00.1741.67-10.530.03200.050.01.8592.5962.9631.48172.8445.815.56477.78144.441540.0-12.99
22Q4 (16)1.0415.56-10.340.01-50.0-50.00.12-45.45-25.00.01-50.0-50.00.96-56.73-44.2311.54-52.8-16.350.96-56.73-44.23154-12.99-12.99
22Q3 (15)0.9-21.05-26.230.020.0100.00.22-4.3546.670.020.00.02.2226.67171.1124.4421.1698.812.2226.6735.561770.00.0
22Q2 (14)1.1429.55-12.980.02100.00.00.2321.0553.330.020.00.01.7554.3914.9120.18-6.5676.21.75-22.8114.911770.00.0
22Q1 (13)0.88-24.14-18.520.01-50.0-50.00.1918.7535.710.020.00.01.14-34.09-38.6421.5956.5366.562.2731.8222.731770.00.0
21Q4 (12)1.16-4.922.650.02100.00.00.166.6745.450.020.00.01.72110.34-2.5913.7912.1841.691.725.17-2.591770.00.0
21Q3 (11)1.22-6.8718.450.01-50.00.00.150.015.380.020.00.00.82-46.31-15.5712.307.38-2.591.647.38-15.571770.00.0
21Q2 (10)1.3121.328.430.020.0100.00.157.1415.380.020.00.01.53-17.5655.7311.45-11.67-10.161.53-17.56-22.141770.00.0
21Q1 (9)1.08-4.4211.340.020.0100.00.1427.27-6.670.020.00.01.854.6379.6312.9633.16-16.171.854.63-10.191770.0-10.15
20Q4 (8)1.139.7113.00.02100.0100.00.11-15.38-21.430.020.00.01.7782.376.999.73-22.87-30.471.77-8.85-11.51770.0-10.15
20Q3 (7)1.030.985.10.010.00.00.130.0-7.140.020.00.00.97-0.97-4.8512.62-0.97-11.651.94-0.97-4.851770.0-10.15
20Q2 (6)1.025.15-1.920.010.00.00.13-13.33-7.140.020.00.00.98-4.91.9612.75-17.58-5.321.96-4.91.96177-10.15-10.15
20Q1 (5)0.97-3.01.040.010.00.00.157.14-6.250.020.00.01.033.09-1.0315.4610.46-7.222.063.09-1.031970.00.0
19Q4 (4)1.02.040.00.010.00.00.140.00.00.020.00.01.00-2.00.014.00-2.00.02.00-2.00.01970.00.0
19Q3 (3)0.98-5.770.00.010.00.00.140.00.00.020.00.01.026.120.014.296.120.02.046.120.01970.00.0
19Q2 (2)1.048.330.00.010.00.00.14-12.50.00.020.00.00.96-7.690.013.46-19.230.01.92-7.690.01970.00.0
19Q1 (1)0.960.00.00.010.00.00.160.00.00.020.00.01.040.00.016.670.00.02.080.00.01970.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)2.22-43.940.18200.00.54-28.00.03-50.08.11435.1424.3228.431.35-10.811540.0
2022 (9)3.96-16.980.06-14.290.7525.00.06-14.291.523.2518.9450.571.523.25154-12.99
2021 (8)4.7714.660.0716.670.615.380.070.01.471.7512.580.631.47-12.791770.0
2020 (7)4.164.520.0650.00.52-10.340.070.01.4443.5112.50-14.221.68-4.331770.0
2019 (6)3.98-21.340.040.00.58-10.770.07-12.51.0127.1414.5713.441.7611.24177-10.15
2018 (5)5.06-5.070.04-20.00.650.00.080.00.79-15.7312.855.341.585.34197-1.5
2017 (4)5.33-11.170.050.00.65-1.520.080.00.9412.5712.2010.861.5012.57200-3.85
2016 (3)6.0-4.760.05-61.540.66-1.490.080.00.83-59.6211.003.431.335.0208-1.89
2015 (2)6.3-1.250.13116.670.679.840.08-11.112.06119.4210.6311.231.27-9.98212-3.2
2014 (1)6.385.80.0620.00.613.390.090.00.9409.5601.4102190.0

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