- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 13.31 | 575.63 | 90.96 | 0.18 | 38.46 | -43.75 | 1.13 | 140.43 | 26.97 | 0 | 0 | 0 | 1.35 | -79.51 | -70.54 | 8.49 | -64.41 | -33.51 | 0.00 | 0 | 0 | 95 | 0.0 | 0.0 |
| 23Q3 (19) | 1.97 | 155.84 | -91.99 | 0.13 | 160.0 | -87.25 | 0.47 | 34.29 | -18.97 | 0 | 0 | 0 | 6.60 | 1.62 | 59.09 | 23.86 | -47.51 | 911.49 | 0.00 | 0 | 0 | 95 | 0.0 | -5.0 |
| 23Q2 (18) | 0.77 | 234.78 | -90.1 | 0.05 | 25.0 | -86.11 | 0.35 | -5.41 | -23.91 | 0 | 0 | 0 | 6.49 | -62.66 | 40.33 | 45.45 | -71.74 | 668.77 | 0.00 | 0 | 0 | 95 | 0.0 | -5.0 |
| 23Q1 (17) | 0.23 | -96.7 | 360.0 | 0.04 | -87.5 | 300.0 | 0.37 | -58.43 | 0.0 | 0 | 0 | 0 | 17.39 | 278.8 | -13.04 | 160.87 | 1159.84 | -78.26 | 0.00 | 0 | 0 | 95 | 0.0 | -5.0 |
| 22Q4 (16) | 6.97 | -71.66 | 346.79 | 0.32 | -68.63 | 77.78 | 0.89 | 53.45 | 25.35 | 0 | 0 | 0 | 4.59 | 10.68 | -60.21 | 12.77 | 441.36 | -71.94 | 0.00 | 0 | 0 | 95 | -5.0 | -5.0 |
| 22Q3 (15) | 24.59 | 216.07 | 321.78 | 1.02 | 183.33 | 229.03 | 0.58 | 26.09 | 56.76 | 0 | 0 | 0 | 4.15 | -10.36 | -21.99 | 2.36 | -60.11 | -62.83 | 0.00 | 0 | 0 | 100 | 0.0 | 8.7 |
| 22Q2 (14) | 7.78 | 15460.0 | -45.25 | 0.36 | 3500.0 | -45.45 | 0.46 | 24.32 | -2.13 | 0 | 0 | 0 | 4.63 | -76.86 | -0.37 | 5.91 | -99.2 | 78.76 | 0.00 | 0 | 0 | 100 | 0.0 | 8.7 |
| 22Q1 (13) | 0.05 | -96.79 | -98.81 | 0.01 | -94.44 | -94.44 | 0.37 | -47.89 | 19.35 | 0 | 0 | 0 | 20.00 | 73.33 | 365.56 | 740.00 | 1525.92 | 9901.94 | 0.00 | 0 | 0 | 100 | 0.0 | 8.7 |
| 21Q4 (12) | 1.56 | -73.24 | 35.65 | 0.18 | -41.94 | 125.0 | 0.71 | 91.89 | 4.41 | 0 | 0 | 0 | 11.54 | 117.0 | 65.87 | 45.51 | 617.13 | -23.03 | 0.00 | 0 | 0 | 100 | 8.7 | 8.7 |
| 21Q3 (11) | 5.83 | -58.97 | -31.09 | 0.31 | -53.03 | -16.22 | 0.37 | -21.28 | 32.14 | 0 | 0 | 0 | 5.32 | 14.48 | 21.58 | 6.35 | 91.88 | 91.75 | 0.00 | 0 | 0 | 92 | 0.0 | 2.22 |
| 21Q2 (10) | 14.21 | 239.14 | 407.5 | 0.66 | 266.67 | 371.43 | 0.47 | 51.61 | 104.35 | 0 | 0 | 0 | 4.64 | 8.12 | -7.11 | 3.31 | -55.29 | -59.73 | 0.00 | 0 | 0 | 92 | 0.0 | 2.22 |
| 21Q1 (9) | 4.19 | 264.35 | 7.16 | 0.18 | 125.0 | 12.5 | 0.31 | -54.41 | 19.23 | 0 | 0 | 0 | 4.30 | -38.25 | 4.98 | 7.40 | -87.49 | 11.26 | 0.00 | 0 | 0 | 92 | 0.0 | 17.95 |
| 20Q4 (8) | 1.15 | -86.41 | -91.48 | 0.08 | -78.38 | -86.21 | 0.68 | 142.86 | 11.48 | 0 | 0 | 0 | 6.96 | 59.06 | 61.92 | 59.13 | 1686.58 | 1208.62 | 0.00 | 0 | 0 | 92 | 2.22 | 17.95 |
| 20Q3 (7) | 8.46 | 202.14 | 729.41 | 0.37 | 164.29 | 825.0 | 0.28 | 21.74 | 7.69 | 0 | 0 | 0 | 4.37 | -12.53 | 11.52 | 3.31 | -59.71 | -87.02 | 0.00 | 0 | 0 | 90 | 0.0 | 15.38 |
| 20Q2 (6) | 2.8 | -28.39 | 139.32 | 0.14 | -12.5 | 100.0 | 0.23 | -11.54 | 21.05 | 0 | 0 | 0 | 5.00 | 22.19 | -16.43 | 8.21 | 23.53 | -49.42 | 0.00 | 0 | 0 | 90 | 15.38 | 15.38 |
| 20Q1 (5) | 3.91 | -71.04 | -22.57 | 0.16 | -72.41 | -33.33 | 0.26 | -57.38 | 8.33 | 0 | 0 | 0 | 4.09 | -4.75 | -13.9 | 6.65 | 47.16 | 39.92 | 0.00 | 0 | 0 | 78 | 0.0 | 0.0 |
| 19Q4 (4) | 13.5 | 1223.53 | 0.0 | 0.58 | 1350.0 | 0.0 | 0.61 | 134.62 | 0.0 | 0 | 0 | 0.0 | 4.30 | 9.56 | 0.0 | 4.52 | -82.27 | 0.0 | 0.00 | 0 | 0.0 | 78 | 0.0 | 0.0 |
| 19Q3 (3) | 1.02 | -12.82 | 0.0 | 0.04 | -42.86 | 0.0 | 0.26 | 36.84 | 0.0 | 0 | 0 | 0.0 | 3.92 | -34.45 | 0.0 | 25.49 | 56.97 | 0.0 | 0.00 | 0 | 0.0 | 78 | 0.0 | 0.0 |
| 19Q2 (2) | 1.17 | -76.83 | 0.0 | 0.07 | -70.83 | 0.0 | 0.19 | -20.83 | 0.0 | 0 | 0 | 0.0 | 5.98 | 25.89 | 0.0 | 16.24 | 241.7 | 0.0 | 0.00 | 0 | 0.0 | 78 | 0.0 | 0.0 |
| 19Q1 (1) | 5.05 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 4.75 | 0.0 | 0.0 | 4.75 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 78 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 16.28 | -58.68 | 0.4 | -76.61 | 2.32 | 0.87 | 0 | 0 | 2.46 | -43.39 | 14.25 | 144.12 | 0.00 | 0 | 95 | 0.0 |
| 2022 (9) | 39.4 | 52.77 | 1.71 | 29.55 | 2.3 | 23.66 | 0 | 0 | 4.34 | -15.2 | 5.84 | -19.06 | 0.00 | 0 | 95 | -5.0 |
| 2021 (8) | 25.79 | 58.03 | 1.32 | 76.0 | 1.86 | 27.4 | 0 | 0 | 5.12 | 11.37 | 7.21 | -19.38 | 0.00 | 0 | 100 | 8.7 |
| 2020 (7) | 16.32 | -21.35 | 0.75 | -19.35 | 1.46 | 13.18 | 0 | 0 | 4.60 | 2.54 | 8.95 | 43.9 | 0.00 | 0 | 92 | 2.22 |
| 2019 (6) | 20.75 | -20.83 | 0.93 | -32.12 | 1.29 | 15.18 | 0 | 0 | 4.48 | -14.25 | 6.22 | 45.49 | 0.00 | 0 | 90 | 15.38 |
| 2018 (5) | 26.21 | 17.64 | 1.37 | 12.3 | 1.12 | 27.27 | 0 | 0 | 5.23 | -4.54 | 4.27 | 8.19 | 0.00 | 0 | 78 | 25.81 |
| 2017 (4) | 22.28 | 70.47 | 1.22 | 48.78 | 0.88 | 27.54 | 0 | 0 | 5.48 | -12.72 | 3.95 | -25.18 | 0.00 | 0 | 62 | 16.98 |
| 2016 (3) | 13.07 | 385.87 | 0.82 | 382.35 | 0.69 | 25.45 | 0 | 0 | 6.27 | -0.72 | 5.28 | -74.18 | 0.00 | 0 | 53 | 112.0 |
| 2015 (2) | 2.69 | -82.99 | 0.17 | -78.21 | 0.55 | -5.17 | 0 | 0 | 6.32 | 28.1 | 20.45 | 457.33 | 0.00 | 0 | 25 | 0.0 |
| 2014 (1) | 15.81 | 1600.0 | 0.78 | 1200.0 | 0.58 | 93.33 | 0 | 0 | 4.93 | 0 | 3.67 | 0 | 0.00 | 0 | 25 | 0.0 |
