- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 22.83 | 12.91 | 3.82 | 1.39 | -6.71 | 3.73 | 1.52 | 46.15 | 10.95 | 0.5 | -15.25 | -23.08 | 6.09 | -17.38 | -0.09 | 6.66 | 29.45 | 6.87 | 2.19 | -24.94 | -25.91 | 7632 | 0.0 | 0.0 |
| 23Q3 (19) | 20.22 | 25.82 | -24.18 | 1.49 | 18.25 | -31.34 | 1.04 | -7.14 | -10.34 | 0.59 | -6.35 | 0.0 | 7.37 | -6.02 | -9.43 | 5.14 | -26.2 | 18.25 | 2.92 | -25.57 | 31.9 | 7632 | 0.0 | 0.79 |
| 23Q2 (18) | 16.07 | -16.61 | -30.37 | 1.26 | -1.56 | -36.36 | 1.12 | -8.94 | 3.7 | 0.63 | 8.62 | 14.55 | 7.84 | 18.04 | -8.6 | 6.97 | 9.19 | 48.94 | 3.92 | 30.25 | 64.51 | 7632 | 0.0 | 0.79 |
| 23Q1 (17) | 19.27 | -12.37 | -26.84 | 1.28 | -4.48 | -44.83 | 1.23 | -10.22 | 10.81 | 0.58 | -10.77 | -1.69 | 6.64 | 9.01 | -24.59 | 6.38 | 2.45 | 51.47 | 3.01 | 1.83 | 34.37 | 7632 | 0.0 | 0.79 |
| 22Q4 (16) | 21.99 | -17.55 | -28.95 | 1.34 | -38.25 | -44.4 | 1.37 | 18.1 | 13.22 | 0.65 | 10.17 | 3.17 | 6.09 | -25.11 | -21.74 | 6.23 | 43.24 | 59.36 | 2.96 | 33.62 | 45.21 | 7632 | 0.79 | 0.79 |
| 22Q3 (15) | 26.67 | 15.55 | 4.02 | 2.17 | 9.6 | 9.05 | 1.16 | 7.41 | -1.69 | 0.59 | 7.27 | -3.28 | 8.14 | -5.16 | 4.83 | 4.35 | -7.05 | -5.49 | 2.21 | -7.17 | -7.01 | 7572 | 0.0 | -5.66 |
| 22Q2 (14) | 23.08 | -12.38 | 4.67 | 1.98 | -14.66 | -12.78 | 1.08 | -2.7 | -4.42 | 0.55 | -6.78 | 5.77 | 8.58 | -2.6 | -16.67 | 4.68 | 11.04 | -8.69 | 2.38 | 6.39 | 1.05 | 7572 | 0.0 | -5.66 |
| 22Q1 (13) | 26.34 | -14.89 | 22.97 | 2.32 | -3.73 | 20.21 | 1.11 | -8.26 | 4.72 | 0.59 | -6.35 | 13.46 | 8.81 | 13.11 | -2.25 | 4.21 | 7.79 | -14.84 | 2.24 | 10.04 | -7.73 | 7572 | 0.0 | -5.66 |
| 21Q4 (12) | 30.95 | 20.71 | 25.2 | 2.41 | 21.11 | -8.02 | 1.21 | 2.54 | 0.83 | 0.63 | 3.28 | -1.56 | 7.79 | 0.33 | -26.53 | 3.91 | -15.05 | -19.46 | 2.04 | -14.44 | -21.38 | 7572 | -5.66 | -5.66 |
| 21Q3 (11) | 25.64 | 16.28 | 39.65 | 1.99 | -12.33 | 19.88 | 1.18 | 4.42 | 1.72 | 0.61 | 17.31 | 24.49 | 7.76 | -24.61 | -14.16 | 4.60 | -10.2 | -27.16 | 2.38 | 0.88 | -10.86 | 8026 | 0.0 | 24.41 |
| 21Q2 (10) | 22.05 | 2.94 | 89.27 | 2.27 | 17.62 | 59.86 | 1.13 | 6.6 | 13.0 | 0.52 | 0.0 | 8.33 | 10.29 | 14.26 | -15.54 | 5.12 | 3.56 | -40.3 | 2.36 | -2.86 | -42.76 | 8026 | 0.0 | 24.41 |
| 21Q1 (9) | 21.42 | -13.35 | 14.48 | 1.93 | -26.34 | 16.97 | 1.06 | -11.67 | -19.7 | 0.52 | -18.75 | -16.13 | 9.01 | -14.99 | 2.17 | 4.95 | 1.94 | -29.86 | 2.43 | -6.23 | -26.74 | 8026 | 0.0 | 27.13 |
| 20Q4 (8) | 24.72 | 34.64 | 1.02 | 2.62 | 57.83 | 43.96 | 1.2 | 3.45 | -21.57 | 0.64 | 30.61 | 1.59 | 10.60 | 17.22 | 42.5 | 4.85 | -23.17 | -22.36 | 2.59 | -2.99 | 0.56 | 8026 | 24.41 | 27.13 |
| 20Q3 (7) | 18.36 | 57.6 | -14.92 | 1.66 | 16.9 | 6.41 | 1.16 | 16.0 | 50.65 | 0.49 | 2.08 | -24.62 | 9.04 | -25.82 | 25.07 | 6.32 | -26.39 | 77.07 | 2.67 | -35.22 | -11.39 | 6451 | 0.0 | 2.19 |
| 20Q2 (6) | 11.65 | -37.73 | -41.95 | 1.42 | -13.94 | -4.05 | 1.0 | -24.24 | -33.33 | 0.48 | -22.58 | -26.15 | 12.19 | 38.21 | 65.29 | 8.58 | 21.67 | 14.85 | 4.12 | 24.34 | 27.22 | 6451 | 2.19 | 2.19 |
| 20Q1 (5) | 18.71 | -23.54 | -16.92 | 1.65 | -9.34 | 2.48 | 1.32 | -13.73 | -0.75 | 0.62 | -1.59 | -12.68 | 8.82 | 18.57 | 23.35 | 7.06 | 12.83 | 19.46 | 3.31 | 28.71 | 5.11 | 6313 | 0.0 | 0.0 |
| 19Q4 (4) | 24.47 | 13.39 | 0.0 | 1.82 | 16.67 | 0.0 | 1.53 | 98.7 | 0.0 | 0.63 | -3.08 | 0.0 | 7.44 | 2.89 | 0.0 | 6.25 | 75.23 | 0.0 | 2.57 | -14.52 | 0.0 | 6313 | 0.0 | 0.0 |
| 19Q3 (3) | 21.58 | 7.52 | 0.0 | 1.56 | 5.41 | 0.0 | 0.77 | -48.67 | 0.0 | 0.65 | 0.0 | 0.0 | 7.23 | -1.97 | 0.0 | 3.57 | -52.26 | 0.0 | 3.01 | -7.0 | 0.0 | 6313 | 0.0 | 0.0 |
| 19Q2 (2) | 20.07 | -10.88 | 0.0 | 1.48 | -8.07 | 0.0 | 1.5 | 12.78 | 0.0 | 0.65 | -8.45 | 0.0 | 7.37 | 3.15 | 0.0 | 7.47 | 26.55 | 0.0 | 3.24 | 2.72 | 0.0 | 6313 | 0.0 | 0.0 |
| 19Q1 (1) | 22.52 | 0.0 | 0.0 | 1.61 | 0.0 | 0.0 | 1.33 | 0.0 | 0.0 | 0.71 | 0.0 | 0.0 | 7.15 | 0.0 | 0.0 | 5.91 | 0.0 | 0.0 | 3.15 | 0.0 | 0.0 | 6313 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 78.39 | -20.08 | 5.41 | -30.73 | 4.9 | 3.59 | 2.29 | -3.78 | 6.90 | -13.33 | 6.25 | 29.61 | 2.92 | 20.39 | 7632 | 0.0 |
| 2022 (9) | 98.08 | -1.99 | 7.81 | -9.08 | 4.73 | 3.28 | 2.38 | 4.39 | 7.96 | -7.24 | 4.82 | 5.37 | 2.43 | 6.5 | 7632 | 0.79 |
| 2021 (8) | 100.07 | 36.26 | 8.59 | 16.87 | 4.58 | -2.35 | 2.28 | 2.7 | 8.58 | -14.23 | 4.58 | -28.33 | 2.28 | -24.63 | 7572 | -5.66 |
| 2020 (7) | 73.44 | -17.15 | 7.35 | 13.6 | 4.69 | -8.4 | 2.22 | -15.59 | 10.01 | 37.11 | 6.39 | 10.56 | 3.02 | 1.88 | 8026 | 24.41 |
| 2019 (6) | 88.64 | -5.75 | 6.47 | -8.49 | 5.12 | 8.47 | 2.63 | -1.87 | 7.30 | -2.9 | 5.78 | 15.1 | 2.97 | 4.12 | 6451 | 2.19 |
| 2018 (5) | 94.05 | 6.31 | 7.07 | 1.73 | 4.72 | 22.92 | 2.68 | -11.26 | 7.52 | -4.31 | 5.02 | 15.62 | 2.85 | -16.52 | 6313 | 32.88 |
| 2017 (4) | 88.47 | 0.42 | 6.95 | -1.97 | 3.84 | 25.9 | 3.02 | -7.93 | 7.86 | -2.38 | 4.34 | 25.38 | 3.41 | -8.31 | 4751 | 44.45 |
| 2016 (3) | 88.1 | 7.56 | 7.09 | 12.9 | 3.05 | 22.98 | 3.28 | 26.64 | 8.05 | 4.97 | 3.46 | 14.34 | 3.72 | 17.74 | 3289 | 6.54 |
| 2015 (2) | 81.91 | 0.4 | 6.28 | -4.56 | 2.48 | 5.98 | 2.59 | 13.6 | 7.67 | -4.94 | 3.03 | 5.56 | 3.16 | 13.14 | 3087 | 0.19 |
| 2014 (1) | 81.58 | 6.74 | 6.58 | 10.77 | 2.34 | 14.71 | 2.28 | 20.63 | 8.07 | 0 | 2.87 | 0 | 2.79 | 0 | 3081 | -3.42 |
