- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.19 | -11.39 | -27.5 | 0.27 | 0.0 | -35.71 | 0.34 | -12.82 | -24.44 | 0.07 | -46.15 | -50.0 | 8.46 | 12.85 | -11.33 | 10.66 | -1.62 | 4.21 | 2.19 | -39.23 | -31.03 | 594 | 0.0 | 0.0 |
| 23Q3 (19) | 3.6 | -10.0 | -37.28 | 0.27 | 35.0 | -20.59 | 0.39 | 5.41 | -7.14 | 0.13 | 30.0 | 8.33 | 7.50 | 50.0 | 26.62 | 10.83 | 17.12 | 48.06 | 3.61 | 44.44 | 72.73 | 594 | 0.0 | -28.35 |
| 23Q2 (18) | 4.0 | 17.3 | -42.36 | 0.2 | -23.08 | -39.39 | 0.37 | 2.78 | -2.63 | 0.1 | 0.0 | 0.0 | 5.00 | -34.42 | 5.15 | 9.25 | -12.38 | 68.93 | 2.50 | -14.75 | 73.5 | 594 | 0.0 | -28.35 |
| 23Q1 (17) | 3.41 | -22.5 | -55.31 | 0.26 | -38.1 | -27.78 | 0.36 | -20.0 | -7.69 | 0.1 | -28.57 | 0.0 | 7.62 | -20.12 | 61.6 | 10.56 | 3.23 | 106.54 | 2.93 | -7.83 | 123.75 | 594 | 0.0 | -28.35 |
| 22Q4 (16) | 4.4 | -23.34 | -46.54 | 0.42 | 23.53 | 2.44 | 0.45 | 7.14 | -4.26 | 0.14 | 16.67 | 16.67 | 9.55 | 61.15 | 91.61 | 10.23 | 39.77 | 79.09 | 3.18 | 52.2 | 118.22 | 594 | -28.35 | -28.35 |
| 22Q3 (15) | 5.74 | -17.29 | -22.43 | 0.34 | 3.03 | -10.53 | 0.42 | 10.53 | 20.0 | 0.12 | 20.0 | 20.0 | 5.92 | 24.57 | 15.35 | 7.32 | 33.63 | 54.7 | 2.09 | 45.09 | 54.7 | 829 | 0.0 | 30.35 |
| 22Q2 (14) | 6.94 | -9.04 | -8.68 | 0.33 | -8.33 | 0.0 | 0.38 | -2.56 | 5.56 | 0.1 | 0.0 | 0.0 | 4.76 | 0.78 | 9.51 | 5.48 | 7.12 | 15.59 | 1.44 | 9.94 | 9.51 | 829 | 0.0 | 30.35 |
| 22Q1 (13) | 7.63 | -7.29 | 22.28 | 0.36 | -12.2 | 38.46 | 0.39 | -17.02 | 21.88 | 0.1 | -16.67 | -16.67 | 4.72 | -5.29 | 13.24 | 5.11 | -10.5 | -0.33 | 1.31 | -10.11 | -31.85 | 829 | 0.0 | 30.35 |
| 21Q4 (12) | 8.23 | 11.22 | 73.63 | 0.41 | 7.89 | 57.69 | 0.47 | 34.29 | 74.07 | 0.12 | 20.0 | 33.33 | 4.98 | -2.99 | -9.18 | 5.71 | 20.74 | 0.26 | 1.46 | 7.9 | -23.21 | 829 | 30.35 | 30.35 |
| 21Q3 (11) | 7.4 | -2.63 | 64.08 | 0.38 | 15.15 | 58.33 | 0.35 | -2.78 | 12.9 | 0.1 | 0.0 | -16.67 | 5.14 | 18.26 | -3.5 | 4.73 | -0.15 | -31.19 | 1.35 | 2.7 | -49.21 | 636 | 0.0 | 4.43 |
| 21Q2 (10) | 7.6 | 21.79 | 117.77 | 0.33 | 26.92 | 50.0 | 0.36 | 12.5 | 28.57 | 0.1 | -16.67 | -16.67 | 4.34 | 4.21 | -31.12 | 4.74 | -7.63 | -40.96 | 1.32 | -31.58 | -61.73 | 636 | 0.0 | 4.43 |
| 21Q1 (9) | 6.24 | 31.65 | 85.71 | 0.26 | 0.0 | 0.0 | 0.32 | 18.52 | 6.67 | 0.12 | 33.33 | -7.69 | 4.17 | -24.04 | -46.15 | 5.13 | -9.97 | -42.56 | 1.92 | 1.28 | -50.3 | 636 | 0.0 | -15.76 |
| 20Q4 (8) | 4.74 | 5.1 | -4.24 | 0.26 | 8.33 | -29.73 | 0.27 | -12.9 | -18.18 | 0.09 | -25.0 | -40.0 | 5.49 | 3.08 | -26.62 | 5.70 | -17.13 | -14.56 | 1.90 | -28.64 | -37.34 | 636 | 4.43 | -15.76 |
| 20Q3 (7) | 4.51 | 29.23 | -13.44 | 0.24 | 9.09 | -29.41 | 0.31 | 10.71 | 3.33 | 0.12 | 0.0 | -33.33 | 5.32 | -15.58 | -18.46 | 6.87 | -14.33 | 19.37 | 2.66 | -22.62 | -22.99 | 609 | 0.0 | -19.34 |
| 20Q2 (6) | 3.49 | 3.87 | -36.78 | 0.22 | -15.38 | -46.34 | 0.28 | -6.67 | -12.5 | 0.12 | -7.69 | -20.0 | 6.30 | -18.54 | -15.13 | 8.02 | -10.14 | 38.4 | 3.44 | -11.13 | 26.53 | 609 | -19.34 | -19.34 |
| 20Q1 (5) | 3.36 | -32.12 | -44.09 | 0.26 | -29.73 | -21.21 | 0.3 | -9.09 | -6.25 | 0.13 | -13.33 | 8.33 | 7.74 | 3.52 | 40.93 | 8.93 | 33.93 | 67.69 | 3.87 | 27.68 | 93.77 | 755 | 0.0 | 0.0 |
| 19Q4 (4) | 4.95 | -4.99 | 0.0 | 0.37 | 8.82 | 0.0 | 0.33 | 10.0 | 0.0 | 0.15 | -16.67 | 0.0 | 7.47 | 14.54 | 0.0 | 6.67 | 15.78 | 0.0 | 3.03 | -12.29 | 0.0 | 755 | 0.0 | 0.0 |
| 19Q3 (3) | 5.21 | -5.62 | 0.0 | 0.34 | -17.07 | 0.0 | 0.3 | -6.25 | 0.0 | 0.18 | 20.0 | 0.0 | 6.53 | -12.14 | 0.0 | 5.76 | -0.67 | 0.0 | 3.45 | 27.14 | 0.0 | 755 | 0.0 | 0.0 |
| 19Q2 (2) | 5.52 | -8.15 | 0.0 | 0.41 | 24.24 | 0.0 | 0.32 | 0.0 | 0.0 | 0.15 | 25.0 | 0.0 | 7.43 | 35.27 | 0.0 | 5.80 | 8.88 | 0.0 | 2.72 | 36.1 | 0.0 | 755 | 0.0 | 0.0 |
| 19Q1 (1) | 6.01 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 5.49 | 0.0 | 0.0 | 5.32 | 0.0 | 0.0 | 2.00 | 0.0 | 0.0 | 755 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 14.21 | -42.49 | 1.0 | -31.03 | 1.46 | -11.52 | 0.4 | -11.11 | 7.04 | 19.93 | 10.27 | 53.87 | 2.81 | 54.57 | 594 | 0.0 |
| 2022 (9) | 24.71 | -16.15 | 1.45 | 4.32 | 1.65 | 10.0 | 0.45 | 2.27 | 5.87 | 24.41 | 6.68 | 31.19 | 1.82 | 21.97 | 594 | -28.35 |
| 2021 (8) | 29.47 | 83.04 | 1.39 | 40.4 | 1.5 | 29.31 | 0.44 | -4.35 | 4.72 | -23.29 | 5.09 | -29.36 | 1.49 | -47.74 | 829 | 30.35 |
| 2020 (7) | 16.1 | -25.81 | 0.99 | -31.72 | 1.16 | -8.66 | 0.46 | -24.59 | 6.15 | -7.98 | 7.20 | 23.11 | 2.86 | 1.64 | 636 | 4.43 |
| 2019 (6) | 21.7 | -18.45 | 1.45 | -14.71 | 1.27 | -13.01 | 0.61 | 8.93 | 6.68 | 4.59 | 5.85 | 6.67 | 2.81 | 33.58 | 609 | -19.34 |
| 2018 (5) | 26.61 | 18.06 | 1.7 | 0.59 | 1.46 | 75.9 | 0.56 | -1.75 | 6.39 | -14.79 | 5.49 | 49.0 | 2.10 | -16.78 | 755 | -12.51 |
| 2017 (4) | 22.54 | -5.21 | 1.69 | -5.06 | 0.83 | -38.97 | 0.57 | -1.72 | 7.50 | 0.17 | 3.68 | -35.61 | 2.53 | 3.68 | 863 | 43.12 |
| 2016 (3) | 23.78 | -6.3 | 1.78 | -3.78 | 1.36 | -32.0 | 0.58 | 5.45 | 7.49 | 2.69 | 5.72 | -27.42 | 2.44 | 12.55 | 603 | -23.96 |
| 2015 (2) | 25.38 | -8.64 | 1.85 | 9.47 | 2.0 | 31.58 | 0.55 | -5.17 | 7.29 | 19.82 | 7.88 | 44.02 | 2.17 | 3.79 | 793 | 6.87 |
| 2014 (1) | 27.78 | -7.98 | 1.69 | 9.74 | 1.52 | -26.57 | 0.58 | 26.09 | 6.08 | 0 | 5.47 | 0 | 2.09 | 0 | 742 | -12.09 |
