- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 11.81 | -1.5 | -6.64 | 0.63 | 6.78 | 10.53 | 0.7 | 22.81 | 27.27 | 0.06 | 0.0 | -14.29 | 5.33 | 8.41 | 18.39 | 5.93 | 24.68 | 36.33 | 0.51 | 1.52 | -8.19 | 2627 | 0.0 | 0.0 |
| 23Q3 (19) | 11.99 | -1.07 | -10.72 | 0.59 | -35.87 | 11.32 | 0.57 | -35.23 | -22.97 | 0.06 | 0.0 | -14.29 | 4.92 | -35.17 | 24.69 | 4.75 | -34.52 | -13.72 | 0.50 | 1.08 | -3.99 | 2627 | 0.0 | -18.72 |
| 23Q2 (18) | 12.12 | 11.91 | -10.95 | 0.92 | 70.37 | 64.29 | 0.88 | 76.0 | 51.72 | 0.06 | 0.0 | -25.0 | 7.59 | 52.24 | 84.48 | 7.26 | 57.27 | 70.38 | 0.50 | -10.64 | -15.78 | 2627 | 0.0 | -18.72 |
| 23Q1 (17) | 10.83 | -14.39 | -25.05 | 0.54 | -5.26 | -5.26 | 0.5 | -9.09 | -24.24 | 0.06 | -14.29 | -33.33 | 4.99 | 10.66 | 26.4 | 4.62 | 6.19 | 1.08 | 0.55 | 0.12 | -11.05 | 2627 | 0.0 | -18.72 |
| 22Q4 (16) | 12.65 | -5.81 | -19.48 | 0.57 | 7.55 | -18.57 | 0.55 | -25.68 | -30.38 | 0.07 | 0.0 | -30.0 | 4.51 | 14.18 | 1.13 | 4.35 | -21.09 | -13.54 | 0.55 | 6.17 | -13.07 | 2627 | -18.72 | -18.72 |
| 22Q3 (15) | 13.43 | -1.32 | 5.58 | 0.53 | -5.36 | -5.36 | 0.74 | 27.59 | 32.14 | 0.07 | -12.5 | -22.22 | 3.95 | -4.09 | -10.36 | 5.51 | 29.3 | 25.16 | 0.52 | -11.33 | -26.33 | 3232 | 0.0 | -6.1 |
| 22Q2 (14) | 13.61 | -5.81 | -1.87 | 0.56 | -1.75 | -6.67 | 0.58 | -12.12 | -19.44 | 0.08 | -11.11 | -11.11 | 4.11 | 4.31 | -4.88 | 4.26 | -6.7 | -17.91 | 0.59 | -5.62 | -9.41 | 3232 | 0.0 | -6.1 |
| 22Q1 (13) | 14.45 | -8.02 | 10.22 | 0.57 | -18.57 | -13.64 | 0.66 | -16.46 | -1.49 | 0.09 | -10.0 | -18.18 | 3.94 | -11.47 | -21.65 | 4.57 | -9.17 | -10.63 | 0.62 | -2.15 | -25.77 | 3232 | 0.0 | -6.1 |
| 21Q4 (12) | 15.71 | 23.51 | 10.56 | 0.7 | 25.0 | 0.0 | 0.79 | 41.07 | -37.3 | 0.1 | 11.11 | 0.0 | 4.46 | 1.21 | -9.55 | 5.03 | 14.22 | -43.29 | 0.64 | -10.04 | -9.55 | 3232 | -6.1 | -6.1 |
| 21Q3 (11) | 12.72 | -8.29 | -5.29 | 0.56 | -6.67 | -11.11 | 0.56 | -22.22 | 14.29 | 0.09 | 0.0 | 12.5 | 4.40 | 1.77 | -6.15 | 4.40 | -15.19 | 20.66 | 0.71 | 9.04 | 18.78 | 3442 | 0.0 | 3.36 |
| 21Q2 (10) | 13.87 | 5.8 | 46.0 | 0.6 | -9.09 | 7.14 | 0.72 | 7.46 | 53.19 | 0.09 | -18.18 | 28.57 | 4.33 | -14.07 | -26.61 | 5.19 | 1.57 | 4.93 | 0.65 | -22.67 | -11.94 | 3442 | 0.0 | 3.36 |
| 21Q1 (9) | 13.11 | -7.74 | 12.24 | 0.66 | -5.71 | 10.0 | 0.67 | -46.83 | 21.82 | 0.11 | 10.0 | 10.0 | 5.03 | 2.2 | -2.0 | 5.11 | -42.36 | 8.53 | 0.84 | 19.23 | -2.0 | 3442 | 0.0 | 20.81 |
| 20Q4 (8) | 14.21 | 5.81 | 4.41 | 0.7 | 11.11 | -4.11 | 1.26 | 157.14 | 103.23 | 0.1 | 25.0 | -9.09 | 4.93 | 5.01 | -8.16 | 8.87 | 143.03 | 94.64 | 0.70 | 18.14 | -12.93 | 3442 | 3.36 | 20.81 |
| 20Q3 (7) | 13.43 | 41.37 | -4.62 | 0.63 | 12.5 | -13.7 | 0.49 | 4.26 | -18.33 | 0.08 | 14.29 | -20.0 | 4.69 | -20.42 | -9.52 | 3.65 | -26.25 | -14.38 | 0.60 | -19.16 | -16.13 | 3330 | 0.0 | 16.88 |
| 20Q2 (6) | 9.5 | -18.66 | -25.49 | 0.56 | -6.67 | -15.15 | 0.47 | -14.55 | 0.0 | 0.07 | -30.0 | 0.0 | 5.89 | 14.75 | 13.88 | 4.95 | 5.06 | 34.21 | 0.74 | -13.94 | 34.21 | 3330 | 16.88 | 16.88 |
| 20Q1 (5) | 11.68 | -14.18 | -4.34 | 0.6 | -17.81 | -20.0 | 0.55 | -11.29 | -11.29 | 0.1 | -9.09 | 0.0 | 5.14 | -4.23 | -16.37 | 4.71 | 3.37 | -7.26 | 0.86 | 5.93 | 4.54 | 2849 | 0.0 | 0.0 |
| 19Q4 (4) | 13.61 | -3.34 | 0.0 | 0.73 | 0.0 | 0.0 | 0.62 | 3.33 | 0.0 | 0.11 | 10.0 | 0.0 | 5.36 | 3.45 | 0.0 | 4.56 | 6.9 | 0.0 | 0.81 | 13.8 | 0.0 | 2849 | 0.0 | 0.0 |
| 19Q3 (3) | 14.08 | 10.43 | 0.0 | 0.73 | 10.61 | 0.0 | 0.6 | 27.66 | 0.0 | 0.1 | 42.86 | 0.0 | 5.18 | 0.16 | 0.0 | 4.26 | 15.6 | 0.0 | 0.71 | 29.36 | 0.0 | 2849 | 0.0 | 0.0 |
| 19Q2 (2) | 12.75 | 4.42 | 0.0 | 0.66 | -12.0 | 0.0 | 0.47 | -24.19 | 0.0 | 0.07 | -30.0 | 0.0 | 5.18 | -15.73 | 0.0 | 3.69 | -27.4 | 0.0 | 0.55 | -32.96 | 0.0 | 2849 | 0.0 | 0.0 |
| 19Q1 (1) | 12.21 | 0.0 | 0.0 | 0.75 | 0.0 | 0.0 | 0.62 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 6.14 | 0.0 | 0.0 | 5.08 | 0.0 | 0.0 | 0.82 | 0.0 | 0.0 | 2849 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 46.74 | -13.67 | 2.68 | 20.18 | 2.66 | 4.72 | 0.24 | -25.0 | 5.73 | 39.21 | 5.69 | 21.3 | 0.51 | -13.13 | 2627 | 0.0 |
| 2022 (9) | 54.14 | -2.29 | 2.23 | -11.51 | 2.54 | -7.3 | 0.32 | -17.95 | 4.12 | -9.43 | 4.69 | -5.12 | 0.59 | -16.02 | 2627 | -18.72 |
| 2021 (8) | 55.41 | 13.48 | 2.52 | 0.8 | 2.74 | -1.44 | 0.39 | 11.43 | 4.55 | -11.17 | 4.94 | -13.14 | 0.70 | -1.8 | 3232 | -6.1 |
| 2020 (7) | 48.83 | -7.26 | 2.5 | -12.59 | 2.78 | 20.35 | 0.35 | -7.89 | 5.12 | -5.75 | 5.69 | 29.76 | 0.72 | -0.69 | 3442 | 3.36 |
| 2019 (6) | 52.65 | 0.17 | 2.86 | -44.47 | 2.31 | -23.0 | 0.38 | -7.32 | 5.43 | -44.56 | 4.39 | -23.13 | 0.72 | -7.48 | 3330 | 16.88 |
| 2018 (5) | 52.56 | -8.48 | 5.15 | -5.68 | 3.0 | -24.62 | 0.41 | -8.89 | 9.80 | 3.06 | 5.71 | -17.64 | 0.78 | -0.45 | 2849 | -15.88 |
| 2017 (4) | 57.43 | -4.82 | 5.46 | -2.33 | 3.98 | -23.61 | 0.45 | 4.65 | 9.51 | 2.62 | 6.93 | -19.74 | 0.78 | 9.95 | 3387 | -1.97 |
| 2016 (3) | 60.34 | -6.62 | 5.59 | 3.14 | 5.21 | 48.86 | 0.43 | -2.27 | 9.26 | 10.45 | 8.63 | 59.42 | 0.71 | 4.66 | 3455 | 1.02 |
| 2015 (2) | 64.62 | -5.82 | 5.42 | -8.45 | 3.5 | -7.16 | 0.44 | 4.76 | 8.39 | -2.79 | 5.42 | -1.43 | 0.68 | 11.23 | 3420 | -0.87 |
| 2014 (1) | 68.61 | -8.21 | 5.92 | -1.66 | 3.77 | 6.5 | 0.42 | 7.69 | 8.63 | 0 | 5.49 | 0 | 0.61 | 0 | 3450 | 6.38 |
