- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q1 (20) | 41.76 | -11.82 | 28.37 | 2.13 | -13.06 | 51.06 | 0 | 0 | 0 | 0.96 | -3.03 | 10.34 | 5.10 | -1.4 | 17.67 | 0.00 | 0 | 0 | 2.30 | 9.97 | -14.04 | 4990 | 0.0 | 0.0 |
| 23Q4 (19) | 47.36 | 0.72 | 31.7 | 2.45 | -0.41 | 51.23 | 0 | 0 | 0 | 0.99 | -8.33 | 6.45 | 5.17 | -1.12 | 14.83 | 0.00 | 0 | 0 | 2.09 | -8.99 | -19.17 | 4990 | 0.0 | 0.0 |
| 23Q3 (18) | 47.02 | 17.58 | 23.44 | 2.46 | 7.42 | 28.8 | 0 | 0 | 0 | 1.08 | 16.13 | 31.71 | 5.23 | -8.64 | 4.34 | 0.00 | 0 | 0 | 2.30 | -1.23 | 6.69 | 4990 | 0.0 | -5.85 |
| 23Q2 (17) | 39.99 | 22.93 | -6.74 | 2.29 | 62.41 | 14.5 | 0 | 0 | 0 | 0.93 | 6.9 | 3.33 | 5.73 | 32.11 | 22.77 | 0.00 | 0 | 0 | 2.33 | -13.04 | 10.8 | 4990 | 0.0 | -5.85 |
| 23Q1 (16) | 32.53 | -9.54 | -15.26 | 1.41 | -12.96 | -25.79 | 0 | 0 | 0 | 0.87 | -6.45 | 16.0 | 4.33 | -3.79 | -12.42 | 0.00 | 0 | 0 | 2.67 | 3.41 | 36.9 | 4990 | 0.0 | -5.85 |
| 22Q4 (15) | 35.96 | -5.59 | -11.45 | 1.62 | -15.18 | -18.18 | 0 | 0 | 0 | 0.93 | 13.41 | 36.76 | 4.51 | -10.16 | -7.6 | 0.00 | 0 | 0 | 2.59 | 20.13 | 54.45 | 4990 | -5.85 | -5.85 |
| 22Q3 (14) | 38.09 | -11.17 | -3.57 | 1.91 | -4.5 | 1.6 | 0 | 0 | 0 | 0.82 | -8.89 | -1.2 | 5.01 | 7.51 | 5.36 | 0.00 | 0 | 0 | 2.15 | 2.57 | 2.45 | 5300 | 0.0 | -7.03 |
| 22Q2 (13) | 42.88 | 11.7 | 3.38 | 2.0 | 5.26 | -4.31 | 0 | 0 | 0 | 0.9 | 20.0 | 16.88 | 4.66 | -5.76 | -7.43 | 0.00 | 0 | 0 | 2.10 | 7.43 | 13.07 | 5300 | 0.0 | -7.03 |
| 22Q1 (12) | 38.39 | -5.47 | 1.32 | 1.9 | -4.04 | 6.15 | 0 | 0 | 0 | 0.75 | 10.29 | 0.0 | 4.95 | 1.51 | 4.76 | 0.00 | 0 | 0 | 1.95 | 16.67 | -1.3 | 5300 | 0.0 | -7.03 |
| 21Q4 (11) | 40.61 | 2.81 | 17.88 | 1.98 | 5.32 | 15.12 | 0 | 0 | 0 | 0.68 | -18.07 | -4.23 | 4.88 | 2.44 | -2.35 | 0.00 | 0 | 0 | 1.67 | -20.31 | -18.75 | 5300 | -7.03 | -7.03 |
| 21Q3 (10) | 39.5 | -4.77 | 21.02 | 1.88 | -10.05 | 39.26 | 0 | 0 | 0 | 0.83 | 7.79 | 31.75 | 4.76 | -5.54 | 15.07 | 0.00 | 0 | 0 | 2.10 | 13.2 | 8.87 | 5701 | 0.0 | -4.18 |
| 21Q2 (9) | 41.48 | 9.47 | 18.51 | 2.09 | 16.76 | 32.28 | 0 | 0 | 0 | 0.77 | 2.67 | 20.31 | 5.04 | 6.65 | 11.61 | 0.00 | 0 | 0 | 1.86 | -6.22 | 1.52 | 5701 | 0.0 | -12.57 |
| 21Q1 (8) | 37.89 | 9.99 | 4.01 | 1.79 | 4.07 | 15.48 | 0 | 0 | 0 | 0.75 | 5.63 | 8.7 | 4.72 | -5.38 | 11.03 | 0.00 | 0 | 0 | 1.98 | -3.96 | 4.51 | 5701 | 0.0 | -12.57 |
| 20Q4 (7) | 34.45 | 5.55 | -15.96 | 1.72 | 27.41 | -2.27 | 0 | 0 | 0 | 0.71 | 12.7 | 2.9 | 4.99 | 20.71 | 16.28 | 0.00 | 0 | 0 | 2.06 | 6.78 | 22.43 | 5701 | -4.18 | -15.84 |
| 20Q3 (6) | 32.64 | -6.74 | -34.34 | 1.35 | -14.56 | -27.81 | 0 | 0 | 0 | 0.63 | -1.56 | -13.7 | 4.14 | -8.38 | 9.95 | 0.00 | 0 | 0 | 1.93 | 5.55 | 31.44 | 5950 | -8.76 | -12.16 |
| 20Q2 (5) | 35.0 | -3.93 | -23.08 | 1.58 | 1.94 | -18.97 | 0 | 0 | 0 | 0.64 | -7.25 | -7.25 | 4.51 | 6.1 | 5.33 | 0.00 | 0 | 0 | 1.83 | -3.46 | 20.58 | 6521 | 0.0 | -2.34 |
| 20Q1 (4) | 36.43 | -11.12 | 0.0 | 1.55 | -11.93 | 0.0 | 0 | 0 | 0.0 | 0.69 | 0.0 | 0.0 | 4.25 | -0.91 | 0.0 | 0.00 | 0 | 0.0 | 1.89 | 12.52 | 0.0 | 6521 | -3.73 | 0.0 |
| 19Q4 (3) | 40.99 | -17.54 | 0.0 | 1.76 | -5.88 | 0.0 | 0 | 0 | 0.0 | 0.69 | -5.48 | 0.0 | 4.29 | 14.14 | 0.0 | 0.00 | 0 | 0.0 | 1.68 | 14.63 | 0.0 | 6774 | 0.0 | 0.0 |
| 19Q3 (2) | 49.71 | 9.25 | 0.0 | 1.87 | -4.1 | 0.0 | 0 | 0 | 0.0 | 0.73 | 5.8 | 0.0 | 3.76 | -12.22 | 0.0 | 0.00 | 0 | 0.0 | 1.47 | -3.16 | 0.0 | 6774 | 1.45 | 0.0 |
| 19Q2 (1) | 45.5 | 0.0 | 0.0 | 1.95 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.69 | 0.0 | 0.0 | 4.29 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1.52 | 0.0 | 0.0 | 6677 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 166.9 | 7.46 | 8.61 | 16.04 | 0 | 0 | 3.87 | 13.82 | 5.16 | 7.99 | 0.00 | 0 | 2.32 | 5.93 | 4990 | 0.0 |
| 2022 (9) | 155.32 | -2.61 | 7.42 | -4.26 | 0 | 0 | 3.4 | 12.58 | 4.78 | -1.69 | 0.00 | 0 | 2.19 | 15.6 | 4990 | -5.85 |
| 2021 (8) | 159.48 | 15.13 | 7.75 | 25.0 | 0 | 0 | 3.02 | 13.11 | 4.86 | 8.57 | 0.00 | 0 | 1.89 | -1.76 | 5300 | -7.03 |
| 2020 (7) | 138.52 | -20.91 | 6.2 | -12.8 | 0 | 0 | 2.67 | -3.96 | 4.48 | 10.26 | 0.00 | 0 | 1.93 | 21.44 | 5701 | -15.63 |
| 2019 (6) | 175.15 | 15.32 | 7.11 | 8.88 | 0 | 0 | 2.78 | 2.58 | 4.06 | -5.58 | 0.00 | 0 | 1.59 | -11.05 | 6757 | 3.49 |
| 2018 (5) | 151.88 | 9.38 | 6.53 | -2.1 | 0 | 0 | 2.71 | 13.39 | 4.30 | -10.49 | 0.00 | 0 | 1.78 | 3.67 | 6529 | 0.51 |
| 2017 (4) | 138.86 | -12.04 | 6.67 | -23.6 | 0 | 0 | 2.39 | -0.42 | 4.80 | -13.14 | 0.00 | 0 | 1.72 | 13.21 | 6496 | -4.5 |
| 2016 (3) | 157.86 | -1.95 | 8.73 | -1.91 | 0 | 0 | 2.4 | 15.38 | 5.53 | 0.04 | 0.00 | 0 | 1.52 | 17.68 | 6802 | 3.2 |
| 2015 (2) | 161.0 | 16.41 | 8.9 | 6.21 | 0 | 0 | 2.08 | 23.08 | 5.53 | -8.76 | 0.00 | 0 | 1.29 | 5.73 | 6591 | 15.83 |
| 2014 (1) | 138.31 | 44.78 | 8.38 | 19.54 | 0 | 0 | 1.69 | 16.55 | 6.06 | 0 | 0.00 | 0 | 1.22 | 0 | 5690 | 18.99 |
