- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
23Q4 (20) | 3.13 | -23.1 | -37.27 | 0.07 | 40.0 | 40.0 | 0.36 | 38.46 | 44.0 | 0.44 | 62.96 | 62.96 | 2.24 | 82.04 | 123.19 | 11.50 | 80.04 | 129.57 | 14.06 | 111.9 | 159.8 | 0 | 0 | 0 |
23Q3 (19) | 4.07 | 9.7 | -26.4 | 0.05 | 0.0 | -16.67 | 0.26 | 4.0 | -21.21 | 0.27 | -6.9 | -10.0 | 1.23 | -8.85 | 13.23 | 6.39 | -5.2 | 7.05 | 6.63 | -15.13 | 22.29 | 0 | 0 | 0 |
23Q2 (18) | 3.71 | -5.36 | -35.48 | 0.05 | 0.0 | -16.67 | 0.25 | -3.85 | -24.24 | 0.29 | 16.0 | 0.0 | 1.35 | 5.66 | 29.16 | 6.74 | 1.6 | 17.41 | 7.82 | 22.57 | 54.99 | 0 | 0 | 0 |
23Q1 (17) | 3.92 | -21.44 | -25.33 | 0.05 | 0.0 | -16.67 | 0.26 | 4.0 | -16.13 | 0.25 | -7.41 | -10.71 | 1.28 | 27.3 | 11.61 | 6.63 | 32.39 | 12.33 | 6.38 | 17.87 | 19.58 | 0 | 0 | 0 |
22Q4 (16) | 4.99 | -9.76 | -5.85 | 0.05 | -16.67 | -16.67 | 0.25 | -24.24 | -10.71 | 0.27 | -10.0 | 3.85 | 1.00 | -7.65 | -11.49 | 5.01 | -16.04 | -5.17 | 5.41 | -0.26 | 10.3 | 0 | 0 | 0 |
22Q3 (15) | 5.53 | -3.83 | 3.95 | 0.06 | 0.0 | -14.29 | 0.33 | 0.0 | 17.86 | 0.3 | 3.45 | 20.0 | 1.08 | 3.98 | -17.54 | 5.97 | 3.98 | 13.38 | 5.42 | 7.56 | 15.44 | 0 | 0 | 0 |
22Q2 (14) | 5.75 | 9.52 | 20.29 | 0.06 | 0.0 | 20.0 | 0.33 | 6.45 | 37.5 | 0.29 | 3.57 | 20.83 | 1.04 | -8.7 | -0.24 | 5.74 | -2.81 | 14.3 | 5.04 | -5.43 | 0.45 | 0 | 0 | 0 |
22Q1 (13) | 5.25 | -0.94 | 27.74 | 0.06 | 0.0 | 20.0 | 0.31 | 10.71 | 14.81 | 0.28 | 7.69 | 12.0 | 1.14 | 0.95 | -6.06 | 5.90 | 11.77 | -10.12 | 5.33 | 8.72 | -12.32 | 0 | 0 | 0 |
21Q4 (12) | 5.3 | -0.38 | 20.18 | 0.06 | -14.29 | 20.0 | 0.28 | 0.0 | 21.74 | 0.26 | 4.0 | 13.04 | 1.13 | -13.96 | -0.15 | 5.28 | 0.38 | 1.3 | 4.91 | 4.39 | -5.94 | 0 | 0 | 0 |
21Q3 (11) | 5.32 | 11.3 | 8.57 | 0.07 | 40.0 | 40.0 | 0.28 | 16.67 | 21.74 | 0.25 | 4.17 | 13.64 | 1.32 | 25.79 | 28.95 | 5.26 | 4.82 | 12.13 | 4.70 | -6.41 | 4.67 | 0 | 0 | 0 |
21Q2 (10) | 4.78 | 16.3 | -7.72 | 0.05 | 0.0 | 0.0 | 0.24 | -11.11 | 9.09 | 0.24 | -4.0 | 9.09 | 1.05 | -14.02 | 8.37 | 5.02 | -23.57 | 18.22 | 5.02 | -17.46 | 18.22 | 0 | 0 | 0 |
21Q1 (9) | 4.11 | -6.8 | 3.53 | 0.05 | 0.0 | 25.0 | 0.27 | 17.39 | 22.73 | 0.25 | 8.7 | 0.0 | 1.22 | 7.3 | 20.74 | 6.57 | 25.96 | 18.55 | 6.08 | 16.63 | -3.41 | 0 | 0 | 0 |
20Q4 (8) | 4.41 | -10.0 | 12.5 | 0.05 | 0.0 | -16.67 | 0.23 | 0.0 | 4.55 | 0.23 | 4.55 | -8.0 | 1.13 | 11.11 | -25.93 | 5.22 | 11.11 | -7.07 | 5.22 | 16.16 | -18.22 | 0 | 0 | 0 |
20Q3 (7) | 4.9 | -5.41 | 46.71 | 0.05 | 0.0 | -16.67 | 0.23 | 4.55 | 4.55 | 0.22 | 0.0 | -24.14 | 1.02 | 5.71 | -43.2 | 4.69 | 10.52 | -28.74 | 4.49 | 5.71 | -48.29 | 0 | 0 | 0 |
20Q2 (6) | 5.18 | 30.48 | 96.96 | 0.05 | 25.0 | -16.67 | 0.22 | 0.0 | 0.0 | 0.22 | -12.0 | -15.38 | 0.97 | -4.2 | -57.69 | 4.25 | -23.36 | -49.23 | 4.25 | -32.56 | -57.04 | 0 | 0 | 0 |
20Q1 (5) | 3.97 | 1.28 | 7.59 | 0.04 | -33.33 | -33.33 | 0.22 | 0.0 | -15.38 | 0.25 | 0.0 | 19.05 | 1.01 | -34.17 | -38.04 | 5.54 | -1.26 | -21.35 | 6.30 | -1.26 | 10.65 | 0 | 0 | 0 |
19Q4 (4) | 3.92 | 17.37 | 0.0 | 0.06 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.25 | -13.79 | 0.0 | 1.53 | -14.8 | 0.0 | 5.61 | -14.8 | 0.0 | 6.38 | -26.55 | 0.0 | 0 | 0 | 0.0 |
19Q3 (3) | 3.34 | 27.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.29 | 11.54 | 0.0 | 1.80 | -21.26 | 0.0 | 6.59 | -21.26 | 0.0 | 8.68 | -12.17 | 0.0 | 0 | 0 | 0.0 |
19Q2 (2) | 2.63 | -28.73 | 0.0 | 0.06 | 0.0 | 0.0 | 0.22 | -15.38 | 0.0 | 0.26 | 23.81 | 0.0 | 2.28 | 40.3 | 0.0 | 8.37 | 18.72 | 0.0 | 9.89 | 73.71 | 0.0 | 0 | 0 | 0.0 |
19Q1 (1) | 3.69 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 1.63 | 0.0 | 0.0 | 7.05 | 0.0 | 0.0 | 5.69 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 14.83 | -31.09 | 0.22 | -4.35 | 1.13 | -7.38 | 1.26 | 10.53 | 1.48 | 38.8 | 7.62 | 34.41 | 8.50 | 60.39 | 0 | 0 |
2022 (9) | 21.52 | 10.25 | 0.23 | 0.0 | 1.22 | 14.02 | 1.14 | 15.15 | 1.07 | -9.29 | 5.67 | 3.42 | 5.30 | 4.45 | 0 | 0 |
2021 (8) | 19.52 | 5.74 | 0.23 | 27.78 | 1.07 | 18.89 | 0.99 | 7.61 | 1.18 | 20.84 | 5.48 | 12.43 | 5.07 | 1.77 | 0 | 0 |
2020 (7) | 18.46 | 35.94 | 0.18 | -25.0 | 0.9 | -2.17 | 0.92 | -8.91 | 0.98 | -44.83 | 4.88 | -28.03 | 4.98 | -32.99 | 0 | 0 |
2019 (6) | 13.58 | -26.71 | 0.24 | -25.0 | 0.92 | -14.02 | 1.01 | 13.48 | 1.77 | 2.34 | 6.77 | 17.32 | 7.44 | 54.85 | 0 | 0 |
2018 (5) | 18.53 | 13.26 | 0.32 | 23.08 | 1.07 | -0.93 | 0.89 | 12.66 | 1.73 | 8.66 | 5.77 | -12.53 | 4.80 | -0.53 | 740 | 0.0 |
2017 (4) | 16.36 | 12.67 | 0.26 | 0.0 | 1.08 | 5.88 | 0.79 | 23.44 | 1.59 | -11.25 | 6.60 | -6.03 | 4.83 | 9.55 | 740 | 0.0 |
2016 (3) | 14.52 | 1.4 | 0.26 | 13.04 | 1.02 | -18.4 | 0.64 | -28.09 | 1.79 | 11.49 | 7.02 | -19.52 | 4.41 | -29.08 | 740 | 0.0 |
2015 (2) | 14.32 | -12.79 | 0.23 | -8.0 | 1.25 | -11.35 | 0.89 | -25.83 | 1.61 | 5.49 | 8.73 | 1.65 | 6.22 | -14.96 | 740 | 0.0 |
2014 (1) | 16.42 | -5.41 | 0.25 | 8.7 | 1.41 | -5.37 | 1.2 | 5.26 | 1.52 | 0 | 8.59 | 0 | 7.31 | 0 | 740 | 0.0 |