玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)43.725.639.270.52155.32111.9-3.49-155.6637.23-1.10-143.6582.68-0.13-141.9481.16-0.07-125.087.270.09-10.00.02.07-82.56928.017.29-32.75-14.95-13.333.33-116.3113.33-0.4398.6727.65-9.31-9.99
23Q3 (19)41.397.23.97-0.9471.0858.596.2747.53-26.672.52-25.88-73.310.31-13.89-70.750.28-12.5-68.180.1011.1111.1111.8717.76-10.8925.7132.3911.88-13.7981.9646.36113.79-35.52-11.4930.490.83-0.16
23Q2 (18)38.61-1.05-6.1-3.25-127.27-155.754.250-55.683.40341.13-55.610.36325.0-65.380.32366.67-62.790.09-10.0-18.1810.0893.85-27.5319.4213.17-18.4-76.470-226.57176.470345.8230.244.9322.73
23Q1 (17)39.02-2.47-2.35-1.4367.28-215.320.00100.0-100.0-1.4177.8-230.56-0.1676.81-223.08-0.1278.18-200.00.1011.1111.115.202180.0-15.5817.16-15.59-26.320.00-100.0-100.00.00-100.0028.82-6.181.3
22Q4 (16)40.010.58.72-4.37-92.5154.14-5.56-165.03-112.14-6.35-167.27-119.06-0.69-165.09-113.91-0.55-162.5-113.480.090.0-25.0-0.25-101.88-100.5120.33-11.53-24.2581.82418.18491.0922.73-82.32-81.230.720.59-2.75
22Q3 (15)39.81-3.192.6-2.27-138.94-135.868.55-10.8461.029.4423.24173.621.061.92112.00.882.33104.650.09-18.18-25.013.32-4.2454.5222.98-3.4530.2-25.71-142.56-121.57128.57224.81768.5730.5423.9421.87
22Q2 (14)41.122.92.575.83370.1667.539.59661.11372.417.66609.26907.891.04700.0940.00.86616.67760.00.1122.220.013.91125.81126.1823.802.1931.4960.42-39.58-63.7539.580159.3824.64-13.39-9.78
22Q1 (13)39.968.59-2.541.24113.01-15.651.26-97.25-26.321.08-96.76111.760.13-97.38116.670.12-97.0671.430.09-25.0-10.06.16-87.541.1523.29-13.2347.78100.00578.016.670.00-100.0-100.028.45-9.94-6.57
21Q4 (12)36.80-5.15-2.93-9.53-250.55-165.8145.79762.34116.7133.31865.5195.944.96892.0107.534.08848.8496.150.120.00.049.43473.43100.6926.8452.0776.93-20.92-117.55-130.77120.92728.79290.0731.5926.0659.22
21Q3 (11)38.80-3.222.466.3381.9319.215.31161.58151.663.45353.95114.290.50400.0163.160.43330.0138.890.129.0920.08.6240.1623.8517.65-2.4913.94119.23-28.4658.97-19.2371.15-176.9225.06-8.24-15.22
21Q2 (10)40.09-2.228.823.48136.73241.182.0318.71-62.820.7649.02-82.030.1066.67-80.390.1042.86-77.780.1110.010.06.150.99-41.4318.1014.854.38166.6794.44816.67-66.67-566.67-181.4827.31-10.310
21Q1 (9)41.008.1511.871.47-89.85131.411.71-91.91122.560.51-97.0106.00.06-97.49104.960.07-96.63107.610.10-16.67-9.096.09-75.27368.2815.763.89-30.4585.7126.0537.8914.29-53.92-62.2430.4553.480
20Q4 (8)37.910.1124.314.48858.94258.4221.13901.42295.6917.00955.9608.332.391157.89378.02.081055.56395.240.1220.0-25.024.63253.88199.6415.17-2.07-47.4568.00-9.33-10.931.0024.030.8919.84-32.880
20Q3 (7)37.872.854.451.5148.04-68.342.11-61.36-56.221.61-61.94-63.160.19-62.75-83.190.18-60.0-80.220.100.0-52.386.96-33.71-1.015.49-10.67-44.9775.00312.5-25.025.00-69.44029.56095.5
20Q2 (6)36.840.52110.881.02121.79133.125.46172.03321.954.23149.76262.070.51142.15177.270.45148.91190.00.10-9.09-50.010.50562.564275.017.34-23.48-22.818.18-70.75-85.4581.82116.23427.270.000-100.0
20Q1 (5)36.6520.1686.99-4.68-215.84-8.58-7.58-241.95-150.17-8.50-454.17-170.7-1.21-342.0-61.33-0.92-319.05-58.620.11-31.25-42.11-2.27-127.62-1646.1522.66-21.51-10.7262.16-18.55-56.1237.8459.76190.810.000-100.0
19Q4 (4)30.5024.390.04.04-15.30.05.3410.790.02.40-45.080.00.50-55.750.00.42-53.850.00.16-23.810.08.2216.930.028.872.560.076.32-23.680.023.6800.00.00-100.00.0
19Q3 (3)24.5240.350.04.77254.870.04.82295.930.04.37267.430.01.13271.210.00.91282.00.00.215.00.07.032829.170.028.1525.330.0100.00-20.00.00.00100.00.015.12-3.260.0
19Q2 (2)17.47-10.870.0-3.0828.540.0-2.4618.810.0-2.6116.880.0-0.6612.00.0-0.5013.790.00.205.260.00.24284.620.022.46-11.510.0125.00-11.760.0-25.0040.00.015.63-18.810.0
19Q1 (1)19.600.00.0-4.310.00.0-3.030.00.0-3.140.00.0-0.750.00.0-0.580.00.00.190.00.0-0.130.00.025.380.00.0141.670.00.0-41.670.00.019.250.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)40.751.19-1.2303.161.461.77-53.420.83-74.30.38-75.160.42-67.940.380.07.25-15.617.29-14.95-70.000170.0090.175.13-6.929.303.24
2022 (9)40.273.230.41241.673.1139.833.80-75.053.23-69.641.53-72.581.31-71.890.38-11.638.59-54.9320.33-24.2510.611390.1589.39-9.645.512.1228.38-0.77
2021 (8)39.014.560.12-96.232.23-11.7815.23185.7410.64198.885.58206.594.66193.080.432.3819.0690.0326.8476.930.71-98.898.93148.675.39-20.0528.609.41
2020 (7)37.3163.713.18925.812.52176.225.33388.993.561324.01.82691.31.59488.890.42-44.010.03163.2515.17-47.459.14106.9939.78-44.36.755.8326.1449.63
2019 (6)22.7955.670.3100.91174.341.0900.2500.2300.2700.75-22.683.81028.8425.6628.57-71.171.436150.06.372273.7717.4723.46
2018 (5)14.6423.54-4.1100.33-11.94-4.160-3.230-4.040-3.0800.97-2.02-2.57022.95-35.7198.86-38.931.1400.27-11.6514.15-7.64
2017 (4)11.85-39.54-5.4400.38-36.65-3.360-3.160-4.220-3.0700.9915.12-1.43035.703.84161.880-61.8800.30015.32-4.96
2016 (3)19.6043.910.1900.60-11.76-2.100-2.370-2.630-1.9800.86-8.510.12034.3838.74-9.090109.0900.00016.124.74
2015 (2)13.621.26-5.0300.68-15.23-4.760-4.320-5.570-4.0000.943.3-2.19024.78-49.38105.86104.66-5.8600.00015.3920.9
2014 (1)13.450-2.0000.80120.88-3.850-3.780-6.220-3.3300.91-54.73-1.11048.95-55.3151.72-50.1348.2800.00012.7382.38

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