玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q1 (20)52.51-4.23-7.992.17-6.47-2.250.89-4.33.490.425.0110.04.13-2.336.241.69-0.0712.480.809.64128.246760.00.0
23Q4 (19)54.83-9.7-11.482.324.982.20.93-1.061.090.4-2.442.564.2316.2515.461.709.5614.20.738.0415.866760.00.0
23Q3 (18)60.723.64-17.212.21-5.15-2.640.943.3-4.080.41-14.5817.143.64-8.4817.591.55-0.3315.850.68-17.5841.496760.00.0
23Q2 (17)58.592.66-2.012.334.957.370.915.81-1.090.48140.050.03.982.239.571.553.070.940.82133.7753.076760.00.0
23Q1 (16)57.07-7.862.552.22-2.211.00.86-6.520.00.2-48.72-37.53.896.148.241.511.46-2.490.35-44.34-39.066760.00.0
22Q4 (15)61.94-15.544.082.270.0-2.990.92-6.12-19.30.3911.4325.813.6618.4-6.81.4911.16-22.460.6331.9420.876760.00.0
22Q3 (14)73.3422.669.12.274.6112.380.986.526.520.359.38-18.63.10-14.723.01.34-13.16-2.370.48-10.83-25.46760.00.0
22Q2 (13)59.797.445.322.178.51.40.926.985.750.320.03.233.630.99-3.721.54-0.430.410.54-6.92-1.996760.00.0
22Q1 (12)55.65-6.490.272.0-14.534.170.86-24.564.880.323.23-28.893.59-8.63.891.55-19.334.60.5810.39-29.086760.00.0
21Q4 (11)59.51-11.4711.382.3415.8413.591.1423.9135.710.31-27.910.03.9330.851.991.9239.9721.850.52-18.57-10.226760.00.0
21Q3 (10)67.2218.4115.522.02-5.613.590.925.758.240.4338.7134.383.01-20.28-10.331.37-10.69-6.30.6417.1516.326760.00.0
21Q2 (9)56.772.293.862.1411.468.080.876.16.10.31-31.11-6.063.778.964.061.533.722.150.55-32.65-9.556760.00.0
21Q1 (8)55.53.8712.581.92-6.8-8.130.82-2.383.80.4545.1655.173.46-10.27-18.41.48-6.02-7.80.8139.7537.846760.00.0
20Q4 (7)53.43-8.18-0.612.065.641.980.84-1.187.690.31-3.12-6.063.8615.052.611.577.638.360.585.51-5.486760.00.0
20Q3 (6)58.196.4612.821.95-1.52-8.450.853.667.590.32-3.0328.03.35-7.49-18.851.46-2.63-4.630.55-8.9113.466760.00.0
20Q2 (5)54.6610.8728.921.98-5.26-2.460.823.87.890.3313.790.03.62-14.55-24.341.50-6.38-16.310.602.63-22.436760.00.0
20Q1 (4)49.3-8.30.02.093.470.00.791.280.00.29-12.120.04.2412.830.01.6010.440.00.59-4.170.06760.00.0
19Q4 (3)53.764.230.02.02-5.160.00.78-1.270.00.3332.00.03.76-9.010.01.45-5.270.00.6126.650.06760.00.0
19Q3 (2)51.5821.650.02.134.930.00.793.950.00.25-24.240.04.13-13.750.01.53-14.550.00.48-37.730.06760.00.0
19Q2 (1)42.40.00.02.030.00.00.760.00.00.330.00.04.790.00.01.790.00.00.780.00.06760.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)231.2-7.789.094.363.65-0.821.58.73.9313.171.587.550.6517.876760.0
2022 (9)250.714.98.713.443.68-1.61.38-8.613.47-1.381.47-6.20.55-12.876760.0
2021 (8)239.0110.878.424.213.7413.331.5120.83.52-6.011.562.220.638.956760.0
2020 (7)215.5713.618.08-2.773.38.21.25-0.793.75-14.421.53-4.770.58-12.686760.0
2019 (6)189.7410.658.31-1.313.055.91.2611.54.38-10.81.61-4.290.660.776760.0
2018 (5)171.481.88.422.062.881.411.13-10.324.910.261.68-0.380.66-11.96760.0
2017 (4)168.454.118.25-0.242.843.271.260.84.90-4.181.69-0.80.75-3.186760.0
2016 (3)161.82.898.279.12.750.731.255.045.116.041.70-2.090.772.096760.0
2015 (2)157.261.917.582.292.733.411.1926.64.820.381.741.470.7624.226760.0
2014 (1)154.316.497.4110.272.64-3.650.94-17.544.8001.7100.610676-19.52

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