. 愛玩股

   玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)7.861.55-13.150.08-83.33-57.890.6219.235.080001.02-83.59-51.527.8917.4120.990.000016630.00.0
23Q3 (19)7.7412.01-30.020.482.13-29.410.5213.04-3.70006.20-8.820.876.720.9237.60.000016630.00.42
23Q2 (18)6.91-7.37-22.360.47-4.08-25.40.46-2.13-13.210006.803.55-3.916.665.6611.790.000016630.00.42
23Q1 (17)7.46-17.57-25.920.49157.89-20.970.47-20.34-4.080006.57212.866.686.30-3.3629.480.000016630.00.42
22Q4 (16)9.05-18.174.380.19-72.06-71.640.599.2622.920002.10-65.85-72.836.5233.5317.760.000016630.420.42
22Q3 (15)11.0624.2718.670.687.947.940.541.8914.890006.15-13.14-9.044.88-18.01-3.180.000016560.05.54
22Q2 (14)8.9-11.6216.340.631.610.00.538.1610.420007.0814.97-14.045.9622.38-5.090.000016560.05.54
22Q1 (13)10.0716.1524.470.62-7.461.640.492.082.080006.16-20.33-18.354.87-12.11-17.990.000016560.05.54
21Q4 (12)8.67-6.9717.480.676.3513.560.482.134.350007.7314.32-3.345.549.78-11.180.000016565.545.54
21Q3 (11)9.3221.8321.670.630.0-1.560.47-2.08-2.080006.76-17.92-19.15.04-19.63-19.520.000015690.016.65
21Q2 (10)7.65-5.4414.010.633.2818.870.480.029.730008.249.224.266.275.7513.790.000015690.016.65
21Q1 (9)8.099.6248.990.613.3919.610.484.3520.00007.54-5.68-19.725.93-4.81-19.460.000015690.010.42
20Q4 (8)7.38-3.6616.40.59-7.81-7.810.46-4.17-2.130007.99-4.31-20.86.23-0.53-15.920.0000156916.6510.42
20Q3 (7)7.6614.1617.850.6420.7525.490.4829.730.00008.365.786.496.2713.64-15.140.000013450.0-5.35
20Q2 (6)6.7123.572.440.533.926.00.37-7.5-9.760007.90-15.93.475.51-25.15-11.910.00001345-5.35-5.35
20Q1 (5)5.43-14.35-5.070.51-20.318.510.4-14.89-11.110009.39-6.9614.317.37-0.63-6.360.000014210.00.0
19Q4 (4)6.34-2.460.00.6425.490.00.47-2.080.0000.010.0928.660.07.410.390.00.0000.014210.00.0
19Q3 (3)6.5-0.760.00.512.00.00.4817.070.0000.07.852.780.07.3817.970.00.0000.014210.00.0
19Q2 (2)6.5514.510.00.56.380.00.41-8.890.0000.07.63-7.10.06.26-20.430.00.0000.014210.00.0
19Q1 (1)5.720.00.00.470.00.00.450.00.000.00.08.220.00.07.870.00.00.000.00.014210.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)29.97-23.311.52-28.32.07-3.27005.07-6.516.9126.130.00016630.0
2022 (9)39.0815.862.12-16.542.1412.63005.42-27.965.48-2.790.00016630.42
2021 (8)33.7324.142.5411.891.910.47007.53-9.875.63-11.020.00016565.54
2020 (7)27.178.22.277.081.72-4.97008.35-1.046.33-12.180.000156916.65
2019 (6)25.115.772.129.281.81-8.59008.443.327.21-13.570.0001345-5.35
2018 (5)23.7413.371.9414.121.9813.79008.170.668.340.370.00014213.35
2017 (4)20.949.811.712.581.74-3.87008.122.538.31-12.450.000137512.06
2016 (3)19.077.261.516.341.81-8.12007.92-0.869.49-14.340.000122714.89
2015 (2)17.787.821.429.231.97-2.48007.991.3111.08-9.550.0001068-32.1
2014 (1)16.4914.671.32.362.0216.09007.88012.2500.000157313.08

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