- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 20.12 | -2.71 | 22.68 | 1.18 | 4.42 | 10.28 | 0.91 | -13.33 | -7.14 | 0.41 | 17.14 | 32.26 | 5.86 | 7.33 | -10.11 | 4.52 | -10.92 | -24.31 | 2.04 | 20.4 | 7.8 | 2357 | 0.0 | 0.0 |
| 23Q3 (19) | 20.68 | -5.91 | 35.52 | 1.13 | -11.72 | 21.51 | 1.05 | -0.94 | 28.05 | 0.35 | -10.26 | 12.9 | 5.46 | -6.17 | -10.34 | 5.08 | 5.28 | -5.51 | 1.69 | -4.61 | -16.69 | 2357 | 0.0 | -10.65 |
| 23Q2 (18) | 21.98 | 18.43 | 33.94 | 1.28 | 31.96 | 21.9 | 1.06 | 20.45 | 20.45 | 0.39 | 30.0 | 18.18 | 5.82 | 11.43 | -8.99 | 4.82 | 1.71 | -10.07 | 1.77 | 9.77 | -11.77 | 2357 | 0.0 | -10.65 |
| 23Q1 (17) | 18.56 | 13.17 | 18.29 | 0.97 | -9.35 | 6.59 | 0.88 | -10.2 | 4.76 | 0.3 | -3.23 | -9.09 | 5.23 | -19.9 | -9.89 | 4.74 | -20.65 | -11.44 | 1.62 | -14.49 | -23.15 | 2357 | 0.0 | -10.65 |
| 22Q4 (16) | 16.4 | 7.47 | -7.61 | 1.07 | 15.05 | -10.83 | 0.98 | 19.51 | 18.07 | 0.31 | 0.0 | -41.51 | 6.52 | 7.06 | -3.49 | 5.98 | 11.2 | 27.79 | 1.89 | -6.95 | -36.69 | 2357 | -10.65 | -10.65 |
| 22Q3 (15) | 15.26 | -7.01 | -19.0 | 0.93 | -11.43 | -23.14 | 0.82 | -6.82 | -18.81 | 0.31 | -6.06 | -43.64 | 6.09 | -4.75 | -5.11 | 5.37 | 0.2 | 0.23 | 2.03 | 1.02 | -30.41 | 2638 | 0.0 | 3.98 |
| 22Q2 (14) | 16.41 | 4.59 | -23.43 | 1.05 | 15.38 | 10.53 | 0.88 | 4.76 | -11.11 | 0.33 | 0.0 | -45.0 | 6.40 | 10.32 | 44.34 | 5.36 | 0.17 | 16.08 | 2.01 | -4.39 | -28.17 | 2638 | 0.0 | 3.98 |
| 22Q1 (13) | 15.69 | -11.61 | -37.01 | 0.91 | -24.17 | -35.0 | 0.84 | 1.2 | -25.66 | 0.33 | -37.74 | -50.75 | 5.80 | -14.21 | 3.2 | 5.35 | 14.49 | 18.02 | 2.10 | -29.56 | -21.8 | 2638 | 0.0 | 3.98 |
| 21Q4 (12) | 17.75 | -5.79 | -34.43 | 1.2 | -0.83 | 5.26 | 0.83 | -17.82 | -20.95 | 0.53 | -3.64 | -17.19 | 6.76 | 5.26 | 60.53 | 4.68 | -12.78 | 20.55 | 2.99 | 2.28 | 26.29 | 2638 | 3.98 | 3.98 |
| 21Q3 (11) | 18.84 | -12.09 | -31.91 | 1.21 | 27.37 | -12.32 | 1.01 | 2.02 | -11.4 | 0.55 | -8.33 | -12.7 | 6.42 | 44.88 | 28.78 | 5.36 | 16.05 | 30.12 | 2.92 | 4.27 | 28.22 | 2537 | 0.0 | 9.54 |
| 21Q2 (10) | 21.43 | -13.97 | 4.89 | 0.95 | -32.14 | 2.15 | 0.99 | -12.39 | 0.0 | 0.6 | -10.45 | 9.09 | 4.43 | -21.12 | -2.62 | 4.62 | 1.84 | -4.67 | 2.80 | 4.09 | 4.0 | 2537 | 0.0 | 9.54 |
| 21Q1 (9) | 24.91 | -7.98 | 45.08 | 1.4 | 22.81 | 45.83 | 1.13 | 7.62 | 22.83 | 0.67 | 4.69 | 91.43 | 5.62 | 33.46 | 0.52 | 4.54 | 16.95 | -15.34 | 2.69 | 13.77 | 31.95 | 2537 | 0.0 | 11.37 |
| 20Q4 (8) | 27.07 | -2.17 | 31.92 | 1.14 | -17.39 | 14.0 | 1.05 | -7.89 | 2.94 | 0.64 | 1.59 | 77.78 | 4.21 | -15.56 | -13.58 | 3.88 | -5.85 | -21.97 | 2.36 | 3.84 | 34.76 | 2537 | 9.54 | 11.37 |
| 20Q3 (7) | 27.67 | 35.44 | 37.59 | 1.38 | 48.39 | 45.26 | 1.14 | 15.15 | 23.91 | 0.63 | 14.55 | 46.51 | 4.99 | 9.56 | 5.57 | 4.12 | -14.98 | -9.94 | 2.28 | -15.43 | 6.48 | 2316 | 0.0 | 1.67 |
| 20Q2 (6) | 20.43 | 18.99 | 13.75 | 0.93 | -3.12 | 8.14 | 0.99 | 7.61 | 0.0 | 0.55 | 57.14 | 57.14 | 4.55 | -18.58 | -4.93 | 4.85 | -9.56 | -12.09 | 2.69 | 32.07 | 38.14 | 2316 | 1.67 | 1.67 |
| 20Q1 (5) | 17.17 | -16.33 | -6.23 | 0.96 | -4.0 | 4.35 | 0.92 | -9.8 | 6.98 | 0.35 | -2.78 | -14.63 | 5.59 | 14.73 | 11.28 | 5.36 | 7.79 | 14.08 | 2.04 | 16.19 | -8.97 | 2278 | 0.0 | 0.0 |
| 19Q4 (4) | 20.52 | 2.04 | 0.0 | 1.0 | 5.26 | 0.0 | 1.02 | 10.87 | 0.0 | 0.36 | -16.28 | 0.0 | 4.87 | 3.16 | 0.0 | 4.97 | 8.65 | 0.0 | 1.75 | -17.95 | 0.0 | 2278 | 0.0 | 0.0 |
| 19Q3 (3) | 20.11 | 11.97 | 0.0 | 0.95 | 10.47 | 0.0 | 0.92 | -7.07 | 0.0 | 0.43 | 22.86 | 0.0 | 4.72 | -1.34 | 0.0 | 4.57 | -17.01 | 0.0 | 2.14 | 9.72 | 0.0 | 2278 | 0.0 | 0.0 |
| 19Q2 (2) | 17.96 | -1.91 | 0.0 | 0.86 | -6.52 | 0.0 | 0.99 | 15.12 | 0.0 | 0.35 | -14.63 | 0.0 | 4.79 | -4.7 | 0.0 | 5.51 | 17.36 | 0.0 | 1.95 | -12.97 | 0.0 | 2278 | 0.0 | 0.0 |
| 19Q1 (1) | 18.31 | 0.0 | 0.0 | 0.92 | 0.0 | 0.0 | 0.86 | 0.0 | 0.0 | 0.41 | 0.0 | 0.0 | 5.02 | 0.0 | 0.0 | 4.70 | 0.0 | 0.0 | 2.24 | 0.0 | 0.0 | 2278 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 81.35 | 27.61 | 4.56 | 15.15 | 3.91 | 11.4 | 1.45 | 13.28 | 5.61 | -9.76 | 4.81 | -12.7 | 1.78 | -11.23 | 2357 | 0.0 |
| 2022 (9) | 63.75 | -23.13 | 3.96 | -16.81 | 3.51 | -11.59 | 1.28 | -45.53 | 6.21 | 8.22 | 5.51 | 15.01 | 2.01 | -29.14 | 2357 | -10.65 |
| 2021 (8) | 82.93 | -10.18 | 4.76 | 7.94 | 3.97 | -3.41 | 2.35 | 8.29 | 5.74 | 20.17 | 4.79 | 7.54 | 2.83 | 20.57 | 2638 | 3.98 |
| 2020 (7) | 92.33 | 20.07 | 4.41 | 18.23 | 4.11 | 8.44 | 2.17 | 40.91 | 4.78 | -1.53 | 4.45 | -9.68 | 2.35 | 17.36 | 2537 | 9.54 |
| 2019 (6) | 76.9 | 3.46 | 3.73 | 4.48 | 3.79 | -0.79 | 1.54 | -4.94 | 4.85 | 0.99 | 4.93 | -4.1 | 2.00 | -8.12 | 2316 | 1.67 |
| 2018 (5) | 74.33 | 3.8 | 3.57 | 5.0 | 3.82 | 6.7 | 1.62 | 8.0 | 4.80 | 1.16 | 5.14 | 2.8 | 2.18 | 4.05 | 2278 | 29.21 |
| 2017 (4) | 71.61 | 20.7 | 3.4 | 25.46 | 3.58 | 25.61 | 1.5 | 31.58 | 4.75 | 3.95 | 5.00 | 4.07 | 2.09 | 9.02 | 1763 | 4.07 |
| 2016 (3) | 59.33 | 63.13 | 2.71 | 6.69 | 2.85 | 63.79 | 1.14 | 48.05 | 4.57 | -34.6 | 4.80 | 0.41 | 1.92 | -9.24 | 1694 | -13.53 |
| 2015 (2) | 36.37 | 6.07 | 2.54 | 1.2 | 1.74 | 8.75 | 0.77 | -3.75 | 6.98 | -4.59 | 4.78 | 2.53 | 2.12 | -9.25 | 1959 | 10.12 |
| 2014 (1) | 34.29 | 44.02 | 2.51 | 20.67 | 1.6 | 13.48 | 0.8 | 1.27 | 7.32 | 0 | 4.67 | 0 | 2.33 | 0 | 1779 | 11.47 |
