玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)66.04-4.05-8.0433.8467.36653.6724.25-44.75573.6324.43-44.46721.633.57-16.0992.53.30-14.061016.670.1344.4444.4431.25-47.92400.08.9315.23-21.18133.33188.89366.67-41.67-177.38-127.7827.29-22.73-15.2
23Q3 (19)68.832.24-5.5220.2231.64-13.8843.8946.84-14.8443.9946.78-14.814.2531.99-21.153.8436.65-16.520.090.00.060.0041.44-4.07.75-43.31-22.2746.15-7.69-1.9253.857.691.7135.3210.13-6.49
23Q2 (18)67.3211.51-3.7515.36405.37-43.4529.89788.71-28.4929.97659.14-25.213.22696.3-32.212.81697.87-24.050.090.00.042.42338.22-12.6613.67-11.18-45.3250.00-75.0-22.2250.00040.032.07-11.41-13.7
23Q1 (17)60.37-15.938.05-5.03-212.03-219.76-4.3415.23-127.84-5.36-36.39-134.38-0.54-35.0-121.51-0.47-30.56-123.740.090.0-30.779.6854.88-53.5315.3935.83-51.88200.00500.0700.0-0.00-100.0-100.036.2012.4930.12
22Q4 (16)71.81-1.4336.814.49-80.88411.81-5.12-109.93-156.0-3.93-107.61-96.5-0.40-107.42-8.11-0.36-107.83-20.00.090.0-40.06.25-90.081.1611.3313.64-50.99-50.00-206.25-150.0150.00183.33032.18-14.831.08
22Q3 (15)72.854.16-12.0523.48-13.55-54.7751.5423.30.4151.6428.870.65.3913.47-46.314.6024.32-45.30.090.0-43.7562.5028.6811.759.97-60.12-33.7147.06-26.8-54.4652.9448.24037.771.6446.74
22Q2 (14)69.9425.18-17.8827.16546.67-52.7441.80168.12-22.1340.07157.02-25.354.7589.24-63.553.7086.87-64.040.09-30.77-52.6348.57133.17-19.0525.00-21.832.2564.29157.14-40.7935.71-52.38725.037.1633.57126.59
22Q1 (13)55.876.44-30.54.20391.67-90.3415.59879.5-64.3415.59879.5-64.342.51778.38-79.271.98760.0-78.10.13-13.33-38.120.83503.77-57.0331.9838.327.625.00-75.0-75.075.000027.8213.32-11.26
21Q4 (12)52.49-36.63-25.1-1.44-102.77-108.8-2.00-103.9-109.51-2.00-103.9-109.51-0.37-103.69-107.24-0.30-103.57-109.840.15-6.257.143.45-93.83-89.1223.1253.72-41.44100.00-3.2328.57-0.000-100.024.55-4.62-16.24
21Q3 (11)82.83-2.7520.3751.91-9.67404.9651.33-4.3819642.3151.33-4.3819642.3110.04-22.9516633.338.41-18.274847.060.16-15.7960.055.93-6.78277.6515.04-38.49-89.6103.33-4.8200.00100.0025.7456.95-38.58
21Q2 (10)85.175.9546.6757.4732.21394.4253.6822.78279.4153.6822.78279.4113.037.6323.1210.2913.83561.430.19-9.52137.560.0023.76560.1224.45-17.73-83.43108.578.5790.0-5.710-120.016.40-47.690
21Q1 (9)80.3914.7145.0343.47165.55428.3243.72107.79964.0343.72107.79964.0312.11136.991275.739.04196.393448.150.2150.0162.548.4852.89506.029.72-24.72-79.41100.0028.57-66.670.00-100.0100.031.356.960
20Q4 (8)70.081.8561.716.3759.24135.0821.047992.31128.7721.047992.31128.775.118416.67148.393.051694.12173.140.1440.0133.3331.71114.11163.4239.48-72.69-73.477.78020.9922.220-37.7829.31-30.060
20Q3 (7)68.8118.4934.3210.28152.66141.690.26100.87100.960.26100.87100.960.06101.03101.380.17107.62110.430.1025.042.8614.81213.57425.49144.57-2.021.30.00-100.0-100.00.00-100.0-100.041.910-17.86
20Q2 (6)58.074.76-6.04-19.52-47.43-196.63-29.92-491.3-233.81-29.92-491.3-233.81-5.84-466.99-177.56-2.23-725.93-174.330.080.0-38.46-13.04-263.0-137.49147.552.25-1.0857.14-80.95-36.5128.57114.29185.710.000-100.0
20Q1 (5)55.4327.930.0-13.2471.63-23.62-5.0693.0850.05-5.0693.0850.05-1.0390.2563.86-0.2793.5370.650.0833.33-27.278.00116.047.87144.31-2.76-19.63300.00366.67200.0-200.00-660.000.000-100.0
19Q4 (4)43.34-15.40.0-46.67-89.250.0-73.14-170.290.0-73.14-170.290.0-10.56-143.320.0-4.17-155.830.00.06-14.290.0-50.00-998.90.0148.403.990.064.29-22.860.035.71114.290.00.00-100.00.0
19Q3 (3)51.23-17.10.0-24.66-222.080.0-27.06-221.020.0-27.06-221.020.0-4.34-157.640.0-1.63-154.330.00.07-46.150.0-4.55-113.080.0142.71-4.320.083.33-7.410.016.6766.670.051.0292.970.0
19Q2 (2)61.8044.930.020.20288.610.022.36320.730.022.36320.730.07.53364.210.03.00426.090.00.1318.180.034.78542.880.0149.16-16.930.090.00-10.00.010.0000.026.44-20.460.0
19Q1 (1)42.640.00.0-10.710.00.0-10.130.00.0-10.130.00.0-2.850.00.0-0.920.00.00.110.00.05.410.00.0179.560.00.0100.000.00.0-0.000.00.033.240.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)65.71-0.9918.2531.775.6719.1523.59-5.6423.47-5.6710.26-11.869.34-6.130.400.035.466.398.93-21.1878.7945.7624.24-43.941.38-59.9432.05-3.29
2022 (9)66.37-12.313.85-64.144.7618.125.00-33.1924.88-33.5111.64-66.269.95-62.640.40-43.6633.33-22.7611.33-50.9954.05-47.6443.2403.44122.9233.1435.32
2021 (8)75.6817.738.622407.794.03-57.4837.427536.7337.427536.7334.5010354.5526.633598.610.7186.8443.15212.9123.12-41.44103.23-48.39-3.2301.54139.8524.49-38.62
2020 (7)64.3025.191.5409.48-10.280.4900.4900.3300.7200.38-2.5613.79112.1539.48-73.4200.00188.89-100.0000.64039.905.95
2019 (6)51.3671.77-7.16010.57-8.4-10.580-10.580-10.230-3.4700.39105.266.500148.40-3.1669.23-21.9330.77132.970.00037.66-44.82
2018 (5)29.9061.45-60.12011.54-15.68-68.710-77.590-37.390-13.7900.19-5.0-44.870153.25-6.5388.68-13.2513.2101.18068.252.8
2017 (4)18.52773.58-96.45013.6829.67-94.770-109.640-65.450-20.8000.20-35.48-67.370163.95-36.34102.2219.83-2.2200.00066.3958.3
2016 (3)2.12-93.86-90.18010.5540.15-105.660-114.240-100.600-34.8400.31-38.0-75.880257.5271.4185.31-8.514.69117.110.00041.9473.74
2015 (2)34.5135.97-29.2707.53-0.83-31.420-31.080-33.990-15.0500.50-9.09-14.820150.2461.4193.23-19.586.7700.00024.14-24.35
2014 (1)25.380-45.7207.5949.23-39.470-39.330-33.130-21.5000.55-24.66-24.51093.08263.17115.9313.88-15.9300.00031.9117.88

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