- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q1 (20) | 8.61 | 10.24 | -19.53 | 0.31 | 19.23 | 3.33 | 0.55 | 3.77 | 1.85 | 0.49 | 6.52 | 2.08 | 3.60 | 8.15 | 28.42 | 6.39 | -5.87 | 26.58 | 5.69 | -3.38 | 26.86 | 0 | 0 | 0 |
| 23Q4 (19) | 7.81 | -22.37 | -31.43 | 0.26 | -13.33 | -13.33 | 0.53 | -11.67 | -5.36 | 0.46 | -6.12 | -16.36 | 3.33 | 11.63 | 26.39 | 6.79 | 13.78 | 38.03 | 5.89 | 20.92 | 21.97 | 0 | 0 | 0 |
| 23Q3 (18) | 10.06 | -5.09 | -16.72 | 0.3 | 0.0 | 0.0 | 0.6 | 7.14 | 11.11 | 0.49 | 2.08 | -3.92 | 2.98 | 5.37 | 20.08 | 5.96 | 12.89 | 33.42 | 4.87 | 7.56 | 15.37 | 0 | 0 | 0 |
| 23Q2 (17) | 10.6 | -0.93 | -58.83 | 0.3 | 0.0 | -55.22 | 0.56 | 3.7 | -43.43 | 0.48 | 0.0 | -46.07 | 2.83 | 0.94 | 8.77 | 5.28 | 4.68 | 37.41 | 4.53 | 0.94 | 31.02 | 0 | 0 | 0 |
| 23Q1 (16) | 10.7 | -6.06 | 0 | 0.3 | 0.0 | 0 | 0.54 | -3.57 | 0 | 0.48 | -12.73 | 0 | 2.80 | 6.45 | 44.33 | 5.05 | 2.65 | 35.55 | 4.49 | -7.1 | 81.72 | 0 | 0 | 0 |
| 22Q4 (15) | 11.39 | -5.71 | -53.91 | 0.3 | 0.0 | -37.5 | 0.56 | 3.7 | -39.13 | 0.55 | 7.84 | -9.84 | 2.63 | 6.06 | 35.59 | 4.92 | 9.99 | 32.05 | 4.83 | 14.38 | 95.61 | 0 | 0 | 0 |
| 22Q3 (14) | 12.08 | -53.09 | 0 | 0.3 | -55.22 | 0 | 0.54 | -45.45 | 0 | 0.51 | -42.7 | 0 | 2.48 | -4.55 | 39.15 | 4.47 | 16.27 | 5.97 | 4.22 | 22.15 | 85.86 | 0 | 0 | 0 |
| 22Q2 (13) | 25.75 | 0 | 39.26 | 0.67 | 0 | 103.03 | 0.99 | 0 | 26.92 | 0.89 | 0 | 111.9 | 2.60 | 33.95 | 45.79 | 3.84 | 3.26 | -8.86 | 3.46 | 40.01 | 52.16 | 0 | 0 | 0 |
| 22Q1 (12) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 1.94 | 0.0 | 0 | 3.72 | 0.0 | 0 | 2.47 | 0.0 | 0 | 0 | 0 | 0 |
| 21Q4 (11) | 24.71 | 0 | 0 | 0.48 | 0 | 0 | 0.92 | 0 | 0 | 0.61 | 0 | 0 | 1.94 | 8.84 | 0 | 3.72 | -11.74 | 0 | 2.47 | 8.68 | 0 | 0 | 0 | 0 |
| 21Q3 (10) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 1.78 | 0.0 | 0 | 4.22 | 0.0 | 0 | 2.27 | 0.0 | 0 | 0 | 0 | 0 |
| 21Q2 (9) | 18.49 | 0 | 0 | 0.33 | 0 | 0 | 0.78 | 0 | 0 | 0.42 | 0 | 0 | 1.78 | 0 | 0 | 4.22 | 0 | 0 | 2.27 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 39.16 | -20.44 | 1.16 | -8.66 | 2.22 | 6.22 | 1.92 | -1.54 | 2.96 | 14.8 | 5.67 | 33.51 | 4.90 | 23.76 | 0 | 0 |
| 2022 (9) | 49.22 | 13.94 | 1.27 | 58.75 | 2.09 | 22.94 | 1.95 | 89.32 | 2.58 | 39.33 | 4.25 | 7.9 | 3.96 | 66.16 | 0 | 0 |
| 2021 (8) | 43.2 | 52.27 | 0.8 | 31.15 | 1.7 | 30.77 | 1.03 | 37.33 | 1.85 | -13.87 | 3.94 | -14.12 | 2.38 | -9.81 | 0 | 0 |
| 2020 (7) | 28.37 | 4.65 | 0.61 | 1.67 | 1.3 | -10.34 | 0.75 | -1.32 | 2.15 | -2.85 | 4.58 | -14.33 | 2.64 | -5.7 | 0 | 0 |
| 2019 (6) | 27.11 | -7.98 | 0.6 | -1.64 | 1.45 | -15.7 | 0.76 | 40.74 | 2.21 | 6.89 | 5.35 | -8.39 | 2.80 | 52.94 | 0 | 0 |
| 2018 (5) | 29.46 | 5.18 | 0.61 | -21.79 | 1.72 | 8.86 | 0.54 | 58.82 | 2.07 | -25.64 | 5.84 | 3.5 | 1.83 | 51.01 | 0 | 0 |
| 2017 (4) | 28.01 | 22.05 | 0.78 | 34.48 | 1.58 | 12.06 | 0.34 | 13.33 | 2.78 | 10.19 | 5.64 | -8.19 | 1.21 | -7.14 | 0 | 0 |
| 2016 (3) | 22.95 | 0 | 0.58 | 0 | 1.41 | 0 | 0.3 | 0 | 2.53 | 0 | 6.14 | 0 | 1.31 | 0 | 600 | 0 |
