- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.9 | -17.39 | -43.62 | 0.14 | 0.0 | -12.5 | 0.48 | 84.62 | 23.08 | 0.15 | 7.14 | 7.14 | 7.37 | 21.05 | 55.2 | 25.26 | 123.48 | 118.3 | 7.89 | 29.7 | 90.04 | 384 | 0.0 | 0.0 |
| 23Q3 (19) | 2.3 | -32.94 | -25.57 | 0.14 | -12.5 | 16.67 | 0.26 | -23.53 | 8.33 | 0.14 | 0.0 | 55.56 | 6.09 | 30.49 | 56.74 | 11.30 | 14.04 | 45.54 | 6.09 | 49.13 | 108.99 | 384 | 0.0 | 18.15 |
| 23Q2 (18) | 3.43 | -4.46 | 5.86 | 0.16 | -15.79 | 60.0 | 0.34 | 21.43 | 30.77 | 0.14 | 0.0 | 100.0 | 4.66 | -11.86 | 51.14 | 9.91 | 27.09 | 23.53 | 4.08 | 4.66 | 88.92 | 384 | 0.0 | 18.15 |
| 23Q1 (17) | 3.59 | 6.53 | 39.15 | 0.19 | 18.75 | 90.0 | 0.28 | -28.21 | 40.0 | 0.14 | 0.0 | 100.0 | 5.29 | 11.47 | 36.55 | 7.80 | -32.6 | 0.61 | 3.90 | -6.13 | 43.73 | 384 | 0.0 | 18.15 |
| 22Q4 (16) | 3.37 | 9.06 | 32.16 | 0.16 | 33.33 | -30.43 | 0.39 | 62.5 | 254.55 | 0.14 | 55.56 | 75.0 | 4.75 | 22.26 | -47.36 | 11.57 | 49.0 | 168.28 | 4.15 | 42.63 | 32.42 | 384 | 18.15 | 18.15 |
| 22Q3 (15) | 3.09 | -4.63 | 13.19 | 0.12 | 20.0 | 100.0 | 0.24 | -7.69 | -4.0 | 0.09 | 28.57 | 50.0 | 3.88 | 25.83 | 76.7 | 7.77 | -3.21 | -15.18 | 2.91 | 34.81 | 32.52 | 325 | 0.0 | 28.97 |
| 22Q2 (14) | 3.24 | 25.58 | 32.79 | 0.1 | 0.0 | 66.67 | 0.26 | 30.0 | 0.0 | 0.07 | 0.0 | 16.67 | 3.09 | -20.37 | 25.51 | 8.02 | 3.52 | -24.69 | 2.16 | -20.37 | -12.14 | 325 | 0.0 | 28.97 |
| 22Q1 (13) | 2.58 | 1.18 | 31.63 | 0.1 | -56.52 | 100.0 | 0.2 | 81.82 | -16.67 | 0.07 | -12.5 | 16.67 | 3.88 | -57.03 | 51.94 | 7.75 | 79.7 | -36.69 | 2.71 | -13.52 | -11.37 | 325 | 0.0 | 28.97 |
| 21Q4 (12) | 2.55 | -6.59 | 66.67 | 0.23 | 283.33 | 360.0 | 0.11 | -56.0 | -54.17 | 0.08 | 33.33 | 0.0 | 9.02 | 310.39 | 176.0 | 4.31 | -52.89 | -72.5 | 3.14 | 42.75 | -40.0 | 325 | 28.97 | 28.97 |
| 21Q3 (11) | 2.73 | 11.89 | 30.0 | 0.06 | 0.0 | 0.0 | 0.25 | -3.85 | 8.7 | 0.06 | 0.0 | -14.29 | 2.20 | -10.62 | -23.08 | 9.16 | -14.06 | -16.39 | 2.20 | -10.62 | -34.07 | 252 | 0.0 | -22.22 |
| 21Q2 (10) | 2.44 | 24.49 | 11.42 | 0.06 | 20.0 | 20.0 | 0.26 | 8.33 | 18.18 | 0.06 | 0.0 | 20.0 | 2.46 | -3.61 | 7.7 | 10.66 | -12.98 | 6.07 | 2.46 | -19.67 | 7.7 | 252 | 0.0 | -22.22 |
| 21Q1 (9) | 1.96 | 28.1 | 41.01 | 0.05 | 0.0 | 25.0 | 0.24 | 0.0 | 14.29 | 0.06 | -25.0 | 20.0 | 2.55 | -21.94 | -11.35 | 12.24 | -21.94 | -18.95 | 3.06 | -41.45 | -14.9 | 252 | 0.0 | -22.22 |
| 20Q4 (8) | 1.53 | -27.14 | -12.57 | 0.05 | -16.67 | 150.0 | 0.24 | 4.35 | 9.09 | 0.08 | 14.29 | 60.0 | 3.27 | 14.38 | 185.95 | 15.69 | 43.22 | 24.78 | 5.23 | 56.86 | 83.01 | 252 | -22.22 | -48.25 |
| 20Q3 (7) | 2.1 | -4.11 | -1.41 | 0.06 | 20.0 | 0.0 | 0.23 | 4.55 | 4.55 | 0.07 | 40.0 | 40.0 | 2.86 | 25.14 | 1.43 | 10.95 | 9.03 | 6.04 | 3.33 | 46.0 | 42.0 | 324 | 0.0 | -33.47 |
| 20Q2 (6) | 2.19 | 57.55 | -1.35 | 0.05 | 25.0 | -16.67 | 0.22 | 4.76 | 22.22 | 0.05 | 0.0 | 0.0 | 2.28 | -20.66 | -15.53 | 10.05 | -33.51 | 23.9 | 2.28 | -36.53 | 1.37 | 324 | 0.0 | -33.47 |
| 20Q1 (5) | 1.39 | -20.57 | -29.08 | 0.04 | 100.0 | -33.33 | 0.21 | -4.55 | 5.0 | 0.05 | 0.0 | 25.0 | 2.88 | 151.8 | -6.0 | 15.11 | 20.18 | 48.06 | 3.60 | 25.9 | 76.26 | 324 | -33.47 | -33.47 |
| 19Q4 (4) | 1.75 | -17.84 | 0.0 | 0.02 | -66.67 | 0.0 | 0.22 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 1.14 | -59.43 | 0.0 | 12.57 | 21.71 | 0.0 | 2.86 | 21.71 | 0.0 | 487 | 0.0 | 0.0 |
| 19Q3 (3) | 2.13 | -4.05 | 0.0 | 0.06 | 0.0 | 0.0 | 0.22 | 22.22 | 0.0 | 0.05 | 0.0 | 0.0 | 2.82 | 4.23 | 0.0 | 10.33 | 27.39 | 0.0 | 2.35 | 4.23 | 0.0 | 487 | 0.0 | 0.0 |
| 19Q2 (2) | 2.22 | 13.27 | 0.0 | 0.06 | 0.0 | 0.0 | 0.18 | -10.0 | 0.0 | 0.05 | 25.0 | 0.0 | 2.70 | -11.71 | 0.0 | 8.11 | -20.54 | 0.0 | 2.25 | 10.36 | 0.0 | 487 | 0.0 | 0.0 |
| 19Q1 (1) | 1.96 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 3.06 | 0.0 | 0.0 | 10.20 | 0.0 | 0.0 | 2.04 | 0.0 | 0.0 | 487 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.22 | -8.63 | 0.62 | 31.91 | 1.36 | 24.77 | 0.56 | 51.35 | 5.53 | 44.38 | 12.12 | 36.56 | 4.99 | 65.65 | 384 | 0.0 |
| 2022 (9) | 12.28 | 26.73 | 0.47 | 14.63 | 1.09 | 26.74 | 0.37 | 37.04 | 3.83 | -9.54 | 8.88 | 0.01 | 3.01 | 8.13 | 384 | 18.15 |
| 2021 (8) | 9.69 | 34.58 | 0.41 | 105.0 | 0.86 | -4.44 | 0.27 | 12.5 | 4.23 | 52.32 | 8.88 | -29.0 | 2.79 | -16.41 | 325 | 28.97 |
| 2020 (7) | 7.2 | -10.78 | 0.2 | -16.67 | 0.9 | 11.11 | 0.24 | 26.32 | 2.78 | -6.6 | 12.50 | 24.54 | 3.33 | 41.58 | 252 | -22.22 |
| 2019 (6) | 8.07 | -0.25 | 0.24 | -14.29 | 0.81 | -19.8 | 0.19 | 171.43 | 2.97 | -14.07 | 10.04 | -19.6 | 2.35 | 172.1 | 324 | -33.47 |
| 2018 (5) | 8.09 | -11.39 | 0.28 | -36.36 | 1.01 | -11.4 | 0.07 | 16.67 | 3.46 | -28.18 | 12.48 | -0.01 | 0.87 | 31.66 | 487 | -32.08 |
| 2017 (4) | 9.13 | -17.15 | 0.44 | -16.98 | 1.14 | 2.7 | 0.06 | 20.0 | 4.82 | 0.2 | 12.49 | 23.96 | 0.66 | 44.84 | 717 | -14.44 |
| 2016 (3) | 11.02 | 9.87 | 0.53 | 10.42 | 1.11 | 3.74 | 0.05 | 0.0 | 4.81 | 0.5 | 10.07 | -5.58 | 0.45 | -8.98 | 838 | -18.16 |
| 2015 (2) | 10.03 | -12.48 | 0.48 | -2.04 | 1.07 | -2.73 | 0.05 | 66.67 | 4.79 | 11.93 | 10.67 | 11.14 | 0.50 | 90.43 | 1024 | -25.42 |
| 2014 (1) | 11.46 | 7.61 | 0.49 | -9.26 | 1.1 | -1.79 | 0.03 | 50.0 | 4.28 | 0 | 9.60 | 0 | 0.26 | 0 | 1373 | -6.15 |
