- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 29.92 | 4.91 | 21.68 | 0.24 | -42.86 | -58.62 | 1.29 | 9.32 | 16.22 | 0.94 | -1.05 | 88.0 | 0.80 | -45.53 | -65.99 | 4.31 | 4.21 | -4.49 | 3.14 | -5.68 | 54.51 | 3028 | 0.0 | 0.0 |
| 23Q3 (19) | 28.52 | 21.67 | -14.99 | 0.42 | 20.0 | -27.59 | 1.18 | 2.61 | -16.31 | 0.95 | 14.46 | 79.25 | 1.47 | -1.37 | -14.81 | 4.14 | -15.67 | -1.55 | 3.33 | -5.93 | 110.86 | 3028 | 0.0 | -28.65 |
| 23Q2 (18) | 23.44 | 24.68 | -22.31 | 0.35 | 2.94 | -42.62 | 1.15 | 16.16 | -16.67 | 0.83 | 102.44 | 72.92 | 1.49 | -17.44 | -26.15 | 4.91 | -6.83 | 7.26 | 3.54 | 62.37 | 122.56 | 3028 | 0.0 | -28.65 |
| 23Q1 (17) | 18.8 | -23.55 | -37.19 | 0.34 | -41.38 | -37.04 | 0.99 | -10.81 | -7.48 | 0.41 | -18.0 | -12.77 | 1.81 | -23.33 | 0.24 | 5.27 | 16.66 | 47.3 | 2.18 | 7.25 | 38.88 | 3028 | 0.0 | -28.65 |
| 22Q4 (16) | 24.59 | -26.71 | -26.84 | 0.58 | 0.0 | 13.73 | 1.11 | -21.28 | 2.78 | 0.5 | -5.66 | -1.96 | 2.36 | 36.44 | 55.44 | 4.51 | 7.41 | 40.48 | 2.03 | 28.71 | 34.0 | 3028 | -28.65 | -28.65 |
| 22Q3 (15) | 33.55 | 11.2 | 22.04 | 0.58 | -4.92 | 3.57 | 1.41 | 2.17 | 41.0 | 0.53 | 10.42 | -18.46 | 1.73 | -14.5 | -15.14 | 4.20 | -8.12 | 15.53 | 1.58 | -0.71 | -33.19 | 4244 | 0.0 | 12.54 |
| 22Q2 (14) | 30.17 | 0.8 | 4.47 | 0.61 | 12.96 | 35.56 | 1.38 | 28.97 | 36.63 | 0.48 | 2.13 | -31.43 | 2.02 | 12.06 | 29.76 | 4.57 | 27.95 | 30.79 | 1.59 | 1.32 | -34.36 | 4244 | 0.0 | 12.54 |
| 22Q1 (13) | 29.93 | -10.95 | -4.77 | 0.54 | 5.88 | 3.85 | 1.07 | -0.93 | -2.73 | 0.47 | -7.84 | -30.88 | 1.80 | 18.9 | 9.05 | 3.58 | 11.26 | 2.15 | 1.57 | 3.49 | -27.42 | 4244 | 0.0 | 12.54 |
| 21Q4 (12) | 33.61 | 22.26 | -21.87 | 0.51 | -8.93 | -7.27 | 1.08 | 8.0 | -9.24 | 0.51 | -21.54 | -13.56 | 1.52 | -25.51 | 18.69 | 3.21 | -11.67 | 16.17 | 1.52 | -35.83 | 10.64 | 4244 | 12.54 | 12.54 |
| 21Q3 (11) | 27.49 | -4.81 | -39.19 | 0.56 | 24.44 | 12.0 | 1.0 | -0.99 | -36.71 | 0.65 | -7.14 | -4.41 | 2.04 | 30.74 | 84.19 | 3.64 | 4.02 | 4.09 | 2.36 | -2.45 | 57.2 | 3771 | 0.0 | 11.27 |
| 21Q2 (10) | 28.88 | -8.11 | -23.31 | 0.45 | -13.46 | -19.64 | 1.01 | -8.18 | -6.48 | 0.7 | 2.94 | -2.78 | 1.56 | -5.82 | 4.79 | 3.50 | -0.07 | 21.95 | 2.42 | 12.03 | 26.78 | 3771 | 0.0 | 11.27 |
| 21Q1 (9) | 31.43 | -26.94 | 18.87 | 0.52 | -5.45 | 18.18 | 1.1 | -7.56 | 0.92 | 0.68 | 15.25 | 17.24 | 1.65 | 29.41 | -0.58 | 3.50 | 26.52 | -15.1 | 2.16 | 57.75 | -1.37 | 3771 | 0.0 | 73.78 |
| 20Q4 (8) | 43.02 | -4.84 | 9.33 | 0.55 | 10.0 | 1.85 | 1.19 | -24.68 | 9.17 | 0.59 | -13.24 | -20.27 | 1.28 | 15.6 | -6.84 | 2.77 | -20.85 | -0.14 | 1.37 | -8.82 | -27.07 | 3771 | 11.27 | 73.78 |
| 20Q3 (7) | 45.21 | 20.05 | 51.05 | 0.5 | -10.71 | 4.17 | 1.58 | 46.3 | 37.39 | 0.68 | -5.56 | 7.94 | 1.11 | -25.62 | -31.04 | 3.49 | 21.87 | -9.04 | 1.50 | -21.33 | -28.54 | 3389 | 0.0 | 56.18 |
| 20Q2 (6) | 37.66 | 42.44 | 35.71 | 0.56 | 27.27 | 27.27 | 1.08 | -0.92 | 8.0 | 0.72 | 24.14 | -5.26 | 1.49 | -10.65 | -6.22 | 2.87 | -30.44 | -20.42 | 1.91 | -12.85 | -30.19 | 3389 | 56.18 | 56.18 |
| 20Q1 (5) | 26.44 | -32.81 | 24.95 | 0.44 | -18.52 | 33.33 | 1.09 | 0.0 | 18.48 | 0.58 | -21.62 | 9.43 | 1.66 | 21.27 | 6.71 | 4.12 | 48.83 | -5.18 | 2.19 | 16.65 | -12.42 | 2170 | 0.0 | 0.0 |
| 19Q4 (4) | 39.35 | 31.47 | 0.0 | 0.54 | 12.5 | 0.0 | 1.09 | -5.22 | 0.0 | 0.74 | 17.46 | 0.0 | 1.37 | -14.43 | 0.0 | 2.77 | -27.91 | 0.0 | 1.88 | -10.66 | 0.0 | 2170 | 0.0 | 0.0 |
| 19Q3 (3) | 29.93 | 7.86 | 0.0 | 0.48 | 9.09 | 0.0 | 1.15 | 15.0 | 0.0 | 0.63 | -17.11 | 0.0 | 1.60 | 1.15 | 0.0 | 3.84 | 6.62 | 0.0 | 2.10 | -23.14 | 0.0 | 2170 | 0.0 | 0.0 |
| 19Q2 (2) | 27.75 | 31.14 | 0.0 | 0.44 | 33.33 | 0.0 | 1.0 | 8.7 | 0.0 | 0.76 | 43.4 | 0.0 | 1.59 | 1.67 | 0.0 | 3.60 | -17.12 | 0.0 | 2.74 | 9.34 | 0.0 | 2170 | 0.0 | 0.0 |
| 19Q1 (1) | 21.16 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 0.92 | 0.0 | 0.0 | 0.53 | 0.0 | 0.0 | 1.56 | 0.0 | 0.0 | 4.35 | 0.0 | 0.0 | 2.50 | 0.0 | 0.0 | 2170 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 100.68 | -14.86 | 1.34 | -41.74 | 4.61 | -7.24 | 3.14 | 58.59 | 1.33 | -31.57 | 4.58 | 8.94 | 3.12 | 86.26 | 3028 | 0.0 |
| 2022 (9) | 118.25 | -2.6 | 2.3 | 13.3 | 4.97 | 18.62 | 1.98 | -21.74 | 1.95 | 16.33 | 4.20 | 21.79 | 1.67 | -19.65 | 3028 | -28.65 |
| 2021 (8) | 121.41 | -20.3 | 2.03 | -1.46 | 4.19 | -15.18 | 2.53 | -1.94 | 1.67 | 23.64 | 3.45 | 6.42 | 2.08 | 23.04 | 4244 | 12.54 |
| 2020 (7) | 152.33 | 28.89 | 2.06 | 15.08 | 4.94 | 18.75 | 2.58 | -3.01 | 1.35 | -10.71 | 3.24 | -7.86 | 1.69 | -24.75 | 3771 | 11.27 |
| 2019 (6) | 118.19 | 22.54 | 1.79 | 11.18 | 4.16 | -11.3 | 2.66 | 41.49 | 1.51 | -9.27 | 3.52 | -27.62 | 2.25 | 15.46 | 3389 | 56.18 |
| 2018 (5) | 96.45 | 11.43 | 1.61 | -14.81 | 4.69 | 11.4 | 1.88 | -37.33 | 1.67 | -23.55 | 4.86 | -0.02 | 1.95 | -43.76 | 2170 | -41.48 |
| 2017 (4) | 86.56 | 6.8 | 1.89 | 15.95 | 4.21 | -2.77 | 3.0 | 106.9 | 2.18 | 8.57 | 4.86 | -8.96 | 3.47 | 93.73 | 3708 | -2.8 |
| 2016 (3) | 81.05 | -4.13 | 1.63 | -47.25 | 4.33 | -5.04 | 1.45 | -17.14 | 2.01 | -44.98 | 5.34 | -0.96 | 1.79 | -13.58 | 3815 | 9.63 |
| 2015 (2) | 84.54 | 6.93 | 3.09 | -7.49 | 4.56 | -4.8 | 1.75 | 15.13 | 3.66 | -13.48 | 5.39 | -10.97 | 2.07 | 7.67 | 3480 | -9.82 |
| 2014 (1) | 79.06 | 1.78 | 3.34 | 23.25 | 4.79 | -3.82 | 1.52 | 0.0 | 4.22 | 0 | 6.06 | 0 | 1.92 | 0 | 3859 | -15.0 |
