玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)5.184.02-2.810.19-5.0-13.640.22-8.330.00.190.0-13.643.67-8.67-11.144.25-11.872.93.67-3.86-11.14000
23Q3 (19)4.985.51-4.960.20.0-23.080.249.090.00.1911.7626.674.02-5.22-19.064.823.45.223.825.9333.28000
23Q2 (18)4.723.51-2.880.211.11-20.00.22-4.350.00.1713.330.04.247.34-17.634.66-7.592.973.609.492.97000
23Q1 (17)4.56-14.45-2.360.18-18.18-47.060.234.554.550.15-31.820.03.95-4.37-45.785.0422.27.073.29-20.312.41000
22Q4 (16)5.331.7210.120.22-15.38-21.430.22-8.330.00.2246.6746.674.13-16.81-28.654.13-9.88-9.194.1344.1933.18000
22Q3 (15)5.247.8218.280.264.013.040.249.0920.00.15-11.76-16.674.96-3.54-4.434.581.181.452.86-18.16-29.55000
22Q2 (14)4.864.0710.20.25-26.470.00.220.010.00.1713.33-5.565.14-29.35-9.264.53-3.91-0.193.508.9-14.3000
22Q1 (13)4.67-3.512.190.3421.4325.930.220.00.00.150.0-16.677.2825.8523.234.713.64-2.143.213.64-18.45000
21Q4 (12)4.849.26-8.160.2821.7416.670.2210.0-8.330.15-16.67-16.675.7911.4327.034.550.68-0.193.10-23.73-9.26000
21Q3 (11)4.430.45-13.480.23-8.04.550.20.0-13.040.180.0-10.05.19-8.4220.834.51-0.450.54.06-0.454.02000
21Q2 (10)4.41-3.5-5.770.25-7.4131.580.2-9.095.260.180.00.05.67-4.0539.634.54-5.7911.714.083.636.12000
21Q1 (9)4.57-13.283.860.2712.528.570.22-8.330.00.180.012.55.9129.7323.794.815.71-3.723.9415.328.32000
20Q4 (8)5.272.9312.130.249.099.090.244.35-4.00.18-10.00.04.555.99-2.714.551.38-14.383.42-12.56-10.82000
20Q3 (7)5.129.48.020.2215.790.00.2321.05-4.170.211.1153.854.305.84-7.424.4910.65-11.283.911.5642.43000
20Q2 (6)4.686.36-1.270.19-9.52-17.390.19-13.64-20.830.1812.550.04.06-14.94-16.334.06-18.8-19.823.855.7751.92000
20Q1 (5)4.4-6.38-0.230.21-4.550.00.22-12.0-4.350.16-11.1177.784.771.960.235.00-6.0-4.133.64-5.0578.18000
19Q4 (4)4.7-0.840.00.220.00.00.254.170.00.1838.460.04.680.850.05.325.050.03.8339.640.0000.0
19Q3 (3)4.740.00.00.22-4.350.00.240.00.00.138.330.04.64-4.350.05.060.00.02.748.330.0000.0
19Q2 (2)4.747.480.00.239.520.00.244.350.00.1233.330.04.851.90.05.06-2.920.02.5324.050.0000.0
19Q1 (1)4.410.00.00.210.00.00.230.00.00.090.00.04.760.00.05.220.00.02.040.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)19.45-3.230.77-28.040.912.250.70.03.96-25.634.685.663.603.3400
2022 (9)20.110.141.074.90.895.950.71.455.32-4.754.43-3.83.48-7.8900
2021 (8)18.25-6.311.0218.60.84-3.450.69-4.175.5926.64.603.063.782.2900
2020 (7)19.484.790.86-3.370.87-9.380.7241.184.41-7.794.47-13.523.7034.7300
2019 (6)18.5915.250.8917.110.9611.630.5134.214.791.615.16-3.142.7416.4500
2018 (5)16.1313.590.7624.590.8611.690.380.04.719.685.33-1.682.36-11.9700
2017 (4)14.20.920.618.930.771.320.38-32.144.307.935.420.392.68-32.7600
2016 (3)14.0711.760.56-1.750.765.560.563.73.98-12.095.40-5.553.98-7.23870.0
2015 (2)12.5912.010.57-3.390.729.090.541.894.53-13.755.72-2.614.29-9.043870.0
2014 (1)11.2417.330.599.260.6632.00.5315.225.2505.8704.7203870.0

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