. 愛玩股

   玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)22.8783.994298.081.3582.432600.00.2623.8162.50005.90-0.85-38.611.14-32.71-96.310.0000350.02.94
24Q1 (19)12.43417.92728.670.74335.29722.220.21-27.595.00005.95-15.95-0.781.69-86.02-87.330.0000350.02.94
23Q4 (18)2.4215.7900.17240.0466.670.2993.33-17.140007.087.67-12.9812.08-38.78-25.770.0000352.942.94
23Q3 (17)0.7646.1500.050.066.670.15-6.250.00006.58-31.58-19.1719.74-35.8621.240.0000340.06.25
23Q2 (16)0.52-65.3300.05-44.4425.00.16-20.014.290009.6260.2618.1330.77130.7789.010.0000340.06.25
23Q1 (15)1.5074.420.09200.028.570.2-42.8642.860006.00-26.29-26.2913.33-18.1-18.10.0000340.06.25
22Q4 (14)00-100.00.030.0-89.290.35133.33-10.260008.140.040.1216.280.0101.190.0000346.256.25
22Q3 (13)00-100.00.03-25.0-86.360.157.140.00008.140.046.1416.280.0328.680.0000320.00.0
22Q2 (12)0-100.0-100.00.04-42.86-85.190.140.0-6.670008.140.036.5616.280.0391.630.0000320.00.0
22Q1 (11)0.86-82.16-21.820.07-75.00.00.14-64.17.690008.1440.1227.9116.28101.1937.750.0000320.00.0
21Q4 (10)4.8222.03578.870.2827.27250.00.39160.050.00005.814.3-48.448.09113.07-77.90.0000320.00.0
21Q3 (9)3.95-12.81096.970.22-18.52340.00.150.00.00005.57-6.55-63.243.8014.68-91.650.0000320.00.0
21Q2 (8)4.53311.82576.120.27285.71350.00.1515.3815.380005.96-6.34-33.443.31-71.98-82.930.0000320.018.52
21Q1 (7)1.154.93124.490.07-12.540.00.13-50.08.330006.36-43.52-37.6411.82-67.73-51.740.0000320.018.52
20Q4 (6)0.71115.15-61.410.0860.0-57.890.2673.33-7.1400011.27-25.639.1236.62-19.44140.640.0000320.03.23
20Q3 (5)0.33-50.75-81.770.05-16.67-72.220.1515.3850.000015.1569.1952.3645.45134.27722.730.00003218.523.23
20Q2 (4)0.6736.730.00.0620.00.00.138.330.0000.08.96-12.240.019.40-20.770.00.0000.0270.00.0
20Q1 (3)0.49-73.370.00.05-73.680.00.12-57.140.0000.010.20-1.180.024.4960.930.00.0000.027-12.90.0
19Q4 (2)1.841.660.00.195.560.00.28180.00.0000.010.333.830.015.22175.430.00.0000.0310.00.0
19Q3 (1)1.810.00.00.180.00.00.10.00.000.00.09.940.00.05.520.00.00.000.00.0310.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)5.18495.40.36140.00.82.56006.95-59.6915.44-82.770.000352.94
2022 (9)0.87-93.950.15-82.140.78-3.70017.24195.3689.661492.760.000346.25
2021 (8)14.39554.090.84250.00.8124.62005.84-46.495.63-80.950.000320.0
2020 (7)2.2-77.510.24-64.710.658.330010.9156.929.55381.590.000320.0
2019 (6)9.78-50.150.68-6.850.6-7.69006.9586.876.1385.180.0003228.0
2018 (5)19.62122.950.7321.670.6510.17003.72-45.433.31-50.590.00025-16.67
2017 (4)8.866.040.693.550.5918.0006.8216.576.70-28.930.0003011.11
2016 (3)5.3-43.070.31-32.610.54.17005.8518.389.4382.980.000270.0
2015 (2)9.31-63.450.46-65.670.48-26.15004.94-6.095.16102.030.000278.0
2014 (1)25.4730.681.3450.560.6554.76005.2602.5500.0002513.64

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