- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.45 | -2.27 | -0.86 | 0.59 | 3.51 | -13.24 | 0.24 | -7.69 | -7.69 | 0.15 | -34.78 | 15.38 | 17.10 | 5.91 | -12.48 | 6.96 | -5.55 | -6.89 | 4.35 | -33.27 | 16.39 | 474 | 0.0 | 0.0 |
| 23Q3 (19) | 3.53 | 5.69 | -22.08 | 0.57 | -8.06 | -19.72 | 0.26 | 4.0 | 0.0 | 0.23 | 43.75 | 27.78 | 16.15 | -13.01 | 3.02 | 7.37 | -1.6 | 28.33 | 6.52 | 36.01 | 63.98 | 474 | 0.0 | 4.18 |
| 23Q2 (18) | 3.34 | 0.0 | -1.18 | 0.62 | -3.12 | 8.77 | 0.25 | 0.0 | 19.05 | 0.16 | 14.29 | 6.67 | 18.56 | -3.13 | 10.07 | 7.49 | 0.0 | 20.47 | 4.79 | 14.29 | 7.94 | 474 | 0.0 | 4.18 |
| 23Q1 (17) | 3.34 | -4.02 | 13.22 | 0.64 | -5.88 | 6.67 | 0.25 | -3.85 | 0.0 | 0.14 | 7.69 | -6.67 | 19.16 | -1.94 | -5.79 | 7.49 | 0.18 | -11.68 | 4.19 | 12.21 | -17.56 | 474 | 0.0 | 4.18 |
| 22Q4 (16) | 3.48 | -23.18 | -3.87 | 0.68 | -4.23 | -2.86 | 0.26 | 0.0 | 0.0 | 0.13 | -27.78 | -27.78 | 19.54 | 24.67 | 1.05 | 7.47 | 30.17 | 4.02 | 3.74 | -5.99 | -24.87 | 474 | 4.18 | 4.18 |
| 22Q3 (15) | 4.53 | 34.02 | 32.07 | 0.71 | 24.56 | 31.48 | 0.26 | 23.81 | -3.7 | 0.18 | 20.0 | 12.5 | 15.67 | -7.06 | -0.45 | 5.74 | -7.62 | -27.09 | 3.97 | -10.46 | -14.82 | 455 | 0.0 | -1.94 |
| 22Q2 (14) | 3.38 | 14.58 | 9.39 | 0.57 | -5.0 | 7.55 | 0.21 | -16.0 | -4.55 | 0.15 | 0.0 | 15.38 | 16.86 | -17.09 | -1.68 | 6.21 | -26.69 | -12.74 | 4.44 | -12.72 | 5.48 | 455 | 0.0 | -1.94 |
| 22Q1 (13) | 2.95 | -18.51 | 14.34 | 0.6 | -14.29 | 20.0 | 0.25 | -3.85 | -3.85 | 0.15 | -16.67 | 15.38 | 20.34 | 5.18 | 4.95 | 8.47 | 17.99 | -15.91 | 5.08 | 2.26 | 0.91 | 455 | 0.0 | -1.94 |
| 21Q4 (12) | 3.62 | 5.54 | 34.57 | 0.7 | 29.63 | 66.67 | 0.26 | -3.7 | 0.0 | 0.18 | 12.5 | 50.0 | 19.34 | 22.83 | 23.85 | 7.18 | -8.76 | -25.69 | 4.97 | 6.6 | 11.46 | 455 | -1.94 | -1.94 |
| 21Q3 (11) | 3.43 | 11.0 | 22.5 | 0.54 | 1.89 | 20.0 | 0.27 | 22.73 | 28.57 | 0.16 | 23.08 | 23.08 | 15.74 | -8.21 | -2.04 | 7.87 | 10.56 | 4.96 | 4.66 | 10.88 | 0.47 | 464 | 0.0 | -4.53 |
| 21Q2 (10) | 3.09 | 19.77 | 24.6 | 0.53 | 6.0 | 20.45 | 0.22 | -15.38 | 10.0 | 0.13 | 0.0 | -18.75 | 17.15 | -11.5 | -3.32 | 7.12 | -29.35 | -11.72 | 4.21 | -16.5 | -34.79 | 464 | 0.0 | -4.53 |
| 21Q1 (9) | 2.58 | -4.09 | 22.86 | 0.5 | 19.05 | -1.96 | 0.26 | 0.0 | 18.18 | 0.13 | 8.33 | -7.14 | 19.38 | 24.12 | -20.2 | 10.08 | 4.26 | -3.81 | 5.04 | 12.95 | -24.42 | 464 | 0.0 | -4.92 |
| 20Q4 (8) | 2.69 | -3.93 | -4.27 | 0.42 | -6.67 | -25.0 | 0.26 | 23.81 | -16.13 | 0.12 | -7.69 | -20.0 | 15.61 | -2.85 | -21.65 | 9.67 | 28.87 | -12.39 | 4.46 | -3.92 | -16.43 | 464 | -4.53 | -4.92 |
| 20Q3 (7) | 2.8 | 12.9 | 0.36 | 0.45 | 2.27 | -19.64 | 0.21 | 5.0 | 5.0 | 0.13 | -18.75 | 8.33 | 16.07 | -9.42 | -19.93 | 7.50 | -7.0 | 4.63 | 4.64 | -28.04 | 7.95 | 486 | 0.0 | -0.41 |
| 20Q2 (6) | 2.48 | 18.1 | -13.59 | 0.44 | -13.73 | -18.52 | 0.2 | -9.09 | 0.0 | 0.16 | 14.29 | 6.67 | 17.74 | -26.94 | -5.7 | 8.06 | -23.02 | 15.73 | 6.45 | -3.23 | 23.44 | 486 | -0.41 | -0.41 |
| 20Q1 (5) | 2.1 | -25.27 | -20.15 | 0.51 | -8.93 | -7.27 | 0.22 | -29.03 | -8.33 | 0.14 | -6.67 | -6.67 | 24.29 | 21.86 | 16.13 | 10.48 | -5.04 | 14.8 | 6.67 | 24.89 | 16.89 | 488 | 0.0 | 0.0 |
| 19Q4 (4) | 2.81 | 0.72 | 0.0 | 0.56 | 0.0 | 0.0 | 0.31 | 55.0 | 0.0 | 0.15 | 25.0 | 0.0 | 19.93 | -0.71 | 0.0 | 11.03 | 53.9 | 0.0 | 5.34 | 24.11 | 0.0 | 488 | 0.0 | 0.0 |
| 19Q3 (3) | 2.79 | -2.79 | 0.0 | 0.56 | 3.7 | 0.0 | 0.2 | 0.0 | 0.0 | 0.12 | -20.0 | 0.0 | 20.07 | 6.68 | 0.0 | 7.17 | 2.87 | 0.0 | 4.30 | -17.71 | 0.0 | 488 | 0.0 | 0.0 |
| 19Q2 (2) | 2.87 | 9.13 | 0.0 | 0.54 | -1.82 | 0.0 | 0.2 | -16.67 | 0.0 | 0.15 | 0.0 | 0.0 | 18.82 | -10.03 | 0.0 | 6.97 | -23.64 | 0.0 | 5.23 | -8.36 | 0.0 | 488 | 0.0 | 0.0 |
| 19Q1 (1) | 2.63 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 20.91 | 0.0 | 0.0 | 9.13 | 0.0 | 0.0 | 5.70 | 0.0 | 0.0 | 488 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.67 | -4.61 | 2.42 | -5.47 | 1.0 | 1.01 | 0.69 | 13.11 | 17.70 | -0.9 | 7.32 | 5.89 | 5.05 | 18.58 | 474 | 0.0 |
| 2022 (9) | 14.33 | 12.57 | 2.56 | 12.78 | 0.99 | -2.94 | 0.61 | 1.67 | 17.86 | 0.18 | 6.91 | -13.78 | 4.26 | -9.68 | 474 | 4.18 |
| 2021 (8) | 12.73 | 26.42 | 2.27 | 24.73 | 1.02 | 14.61 | 0.6 | 9.09 | 17.83 | -1.34 | 8.01 | -9.34 | 4.71 | -13.7 | 455 | -1.94 |
| 2020 (7) | 10.07 | -9.28 | 1.82 | -17.65 | 0.89 | -6.32 | 0.55 | -3.51 | 18.07 | -9.22 | 8.84 | 3.27 | 5.46 | 6.36 | 464 | -4.53 |
| 2019 (6) | 11.1 | 1.46 | 2.21 | 0.45 | 0.95 | 10.47 | 0.57 | -3.39 | 19.91 | -0.99 | 8.56 | 8.87 | 5.14 | -4.78 | 486 | -0.41 |
| 2018 (5) | 10.94 | 3.11 | 2.2 | 4.27 | 0.86 | 7.5 | 0.59 | -10.61 | 20.11 | 1.12 | 7.86 | 4.26 | 5.39 | -13.3 | 488 | -2.01 |
| 2017 (4) | 10.61 | 22.52 | 2.11 | 31.06 | 0.8 | 14.29 | 0.66 | -13.16 | 19.89 | 6.97 | 7.54 | -6.72 | 6.22 | -29.12 | 498 | 3.53 |
| 2016 (3) | 8.66 | 4.46 | 1.61 | -8.52 | 0.7 | -11.39 | 0.76 | -6.17 | 18.59 | -12.43 | 8.08 | -15.18 | 8.78 | -10.18 | 481 | 3.0 |
| 2015 (2) | 8.29 | -9.5 | 1.76 | 15.03 | 0.79 | -15.96 | 0.81 | 8.0 | 21.23 | 27.1 | 9.53 | -7.14 | 9.77 | 19.33 | 467 | -7.16 |
| 2014 (1) | 9.16 | 13.23 | 1.53 | 25.41 | 0.94 | 30.56 | 0.75 | 7.14 | 16.70 | 0 | 10.26 | 0 | 8.19 | 0 | 503 | 9.83 |
