玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)2.98-1.659.160.140.016.670.21-22.22-19.230.06-14.29-14.294.701.686.887.05-20.92-26.012.01-12.85-21.48000
23Q3 (19)3.033.0615.650.1455.5627.270.278.042.110.0716.670.04.6250.9410.058.914.7922.882.3113.2-13.53000
23Q2 (18)2.94-2.9714.840.09-10.0-25.00.2513.6456.250.060.020.03.06-7.24-34.698.5017.1236.052.043.064.49000
23Q1 (17)3.0310.9931.170.1-16.67-16.670.22-15.3815.790.06-14.2920.03.30-24.92-36.477.26-23.76-11.721.98-22.77-8.51000
22Q4 (16)2.734.27.480.129.09-7.690.2636.8444.440.070.016.674.404.7-14.129.5231.3334.392.56-4.038.55000
22Q3 (15)2.622.342.340.11-8.33-26.670.1918.755.560.0740.016.674.20-10.43-28.357.2516.033.142.6736.7913.99000
22Q2 (14)2.5610.82-2.290.120.0-14.290.16-15.79-11.110.050.0-16.674.69-9.77-12.286.25-24.01-9.031.95-9.77-14.71000
22Q1 (13)2.31-9.06-0.430.12-7.69-7.690.195.560.00.05-16.6725.05.191.5-7.298.2316.070.432.16-8.3725.54000
21Q4 (12)2.54-0.7813.390.13-13.33-7.140.180.0-5.260.060.020.05.12-12.65-18.117.090.79-16.452.360.795.83000
21Q3 (11)2.56-2.2916.360.157.1466.670.180.020.00.060.050.05.869.6543.237.032.343.132.342.3428.91000
21Q2 (10)2.6212.9339.360.147.69100.00.18-5.2620.00.0650.00.05.34-4.6443.516.87-16.11-13.892.2932.82-28.24000
21Q1 (9)2.323.570.00.13-7.1430.00.190.011.760.04-20.00.05.60-10.3430.08.19-3.4511.761.72-22.760.0000
20Q4 (8)2.241.820.00.1455.5627.270.1926.67-20.830.0525.0-28.576.2552.7827.278.4824.4-20.832.2322.77-28.57000
20Q3 (7)2.217.02-9.840.0928.57-35.710.150.0-28.570.04-33.330.04.099.87-28.76.82-14.55-20.781.82-43.0310.91000
20Q2 (6)1.88-18.97-37.120.07-30.0-41.670.15-11.76-25.00.0650.020.03.72-13.62-7.237.988.8919.283.1985.1190.85000
20Q1 (5)2.323.57-13.750.1-9.09-9.090.17-29.17-26.090.04-42.8633.334.31-12.235.417.33-31.61-14.31.72-44.8354.6000
19Q4 (4)2.24-8.20.00.11-21.430.00.2414.290.00.0775.00.04.91-14.410.010.7124.490.03.1290.620.0000.0
19Q3 (3)2.44-18.390.00.1416.670.00.215.00.00.04-20.00.05.7442.960.08.6128.670.01.64-1.970.0000.0
19Q2 (2)2.9911.150.00.129.090.00.2-13.040.00.0566.670.04.01-1.850.06.69-21.770.01.6749.940.0000.0
19Q1 (1)2.690.00.00.110.00.00.230.00.00.030.00.04.090.00.08.550.00.01.120.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)11.9717.010.482.130.9620.00.244.354.01-12.728.022.562.01-10.8200
2022 (9)10.231.890.47-14.550.89.590.234.554.59-16.137.827.552.252.600
2021 (8)10.0416.20.5537.50.7310.610.2215.795.4818.337.27-4.822.19-0.3600
2020 (7)8.64-16.60.4-16.670.66-25.00.19-5.04.63-0.087.64-10.072.2013.9100
2019 (6)10.36-5.650.4833.330.8811.390.2-20.04.6341.318.4918.061.93-15.2100
2018 (5)10.9834.890.3616.130.7916.180.258.73.28-13.917.19-13.872.28-19.4200
2017 (4)8.1463.780.316.90.6825.930.230.03.81-34.738.35-23.112.83-38.9400
2016 (3)4.9700.2900.5400.2305.84010.8704.63000

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