玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
22Q1 (20)14.82-8.74-8.864.05-44.82-38.544.34-50.51-51.134.02-45.6-50.250.60-55.22-55.880.45-52.13-52.630.10-16.67-9.098.12-29.88-31.9443.50-12.46-14.6985.714.0814.290.00-100.0-100.00.0000
21Q4 (19)16.24-8.25-29.277.342.51-32.918.77-18.27-41.497.39-21.38-39.571.34-13.55-31.630.94-12.96-30.370.129.099.0911.58-17.52-37.8449.691.70.9582.3523.539.817.65-47.06-39.50.0000
21Q3 (18)17.70-8.67-2.857.16-22.1712.2310.73-19.5-32.359.40-17.69-35.041.55-16.22-32.91.08-14.29-29.870.110.010.014.04-15.27-30.2548.86-7.34-6.6166.67-4.1760.033.339.52-46.670.0000
21Q2 (17)19.3819.19254.39.2039.61228.3113.3350.11517.8711.4241.34558.631.8536.03716.671.2632.63940.00.110.037.516.5738.89547.2752.733.41-8.1469.57-7.25-65.2230.4321.74124.350.0000
21Q1 (16)16.26-29.180.126.59-39.7668.548.88-40.76-4.528.08-33.93-4.271.36-30.6113.330.95-29.6314.460.110.022.2211.93-35.96-13.3650.993.6-2.9575.000.095.025.00-14.29-53.570.0000
20Q4 (15)22.9626.0232.8710.9471.4769.6114.99-5.4963.1112.23-15.4850.251.96-15.1543.071.35-12.3445.160.1110.00.018.63-7.4545.5549.22-5.93-12.9575.0080.02.2729.17-53.339.380.000-100.0
20Q3 (14)18.22233.097.626.38188.9822.4615.86597.1889.9414.47681.1296.072.31870.0104.421.541126.6797.440.1025.00.020.13686.3357.8852.32-8.85-2.8441.67-79.17-37.562.50150.050.00.000-100.0
20Q2 (13)5.47-66.32-62.04-7.17-283.38-281.98-3.19-134.3-146.37-2.49-129.5-141.09-0.30-125.0-129.13-0.15-118.07-120.00.08-11.11-33.332.56-81.41-75.9657.409.25-2.2200.00420.0242.86-125.00-332.14-400.00.000-100.0
20Q1 (12)16.24-6.020.683.91-39.3816.729.301.236.568.443.6941.611.20-12.4153.850.83-10.7536.070.09-18.18-10.013.777.5821.2152.54-7.0745.9838.46-47.55-13.4653.85101.92-3.080.00-100.0-100.0
19Q4 (11)17.282.0733.756.4523.8193.189.1910.0658.188.1410.351.31.3721.2459.30.9319.2338.810.1110.0-8.3312.800.3934.8856.545.054.8273.3310.0120.026.67-36.0-60.018.39-7.682.57
19Q3 (10)16.9317.4921.15.2132.2349.288.3521.37-2.227.3821.78-6.231.139.71-13.740.784.0-18.750.10-16.67-16.6712.7519.723.9153.85-8.2550.2566.6714.2955.5641.670.0-27.0819.9212.113.5
19Q2 (9)14.41-10.66-33.323.9417.61-65.236.881.03-54.566.061.68-52.091.0332.05-54.220.7522.95-54.270.1220.0-7.6910.65-6.25-42.2558.6963.0729.2458.3331.25-21.2541.67-25.060.7117.77-17.432.19
19Q1 (8)16.1324.85-28.223.3552.27-68.636.8117.21-49.745.9610.78-50.660.78-9.3-58.290.61-8.96-56.120.10-16.67-9.0911.3619.7-34.935.99-1.451.0744.4433.33-44.4455.56-16.67177.7821.5220.0210.99
18Q4 (7)12.92-7.5802.20-36.9605.81-31.9705.38-31.6400.86-34.3500.67-30.2100.120.009.49-22.66036.521.9033.33-22.22066.6716.67017.932.170
18Q3 (6)13.98-35.3103.49-69.208.54-43.5907.87-37.7901.31-41.7800.96-41.4600.12-7.69012.27-33.46035.84-21.07042.86-42.14057.14120.41017.550.920
18Q2 (5)21.61-3.83011.336.09015.1411.73012.654.7202.2520.3201.6417.9900.1318.18018.445.67045.4127.52074.07-7.41025.9329.63017.39-10.310
18Q1 (4)22.4700.010.6800.013.5500.012.0800.01.8700.01.3900.00.1100.017.4500.035.6100.080.0000.020.0000.019.3900.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2021 (10)17.355.417.5575.992.69-26.8210.362.479.011.246.0920.124.2521.080.4521.6213.60-6.4649.690.9572.6068.4427.40-51.850.0000.000
2020 (9)16.461.924.29-10.443.687.5310.1128.958.9028.85.0717.633.5111.780.37-13.9514.5422.2949.22-12.9543.10-28.6656.9043.740.07-0.780.000
2019 (8)16.15-9.124.79-31.473.4210.997.84-27.746.91-27.644.31-34.13.14-35.520.43-14.011.89-17.0356.5454.8260.42-6.0239.5810.830.07-10.8919.276.94
2018 (7)17.77-10.216.99-26.033.085.710.85-15.59.55-16.236.54-25.854.87-23.670.50-9.0914.33-10.6136.52-8.1564.29-12.9735.7136.650.07018.026.19
2017 (6)19.7923.469.4559.092.92-13.0712.8459.511.4054.688.8258.356.3860.30.555.7716.0334.8239.76-9.073.860.3826.14-1.060.00016.97-1.74
2016 (5)16.03-1.95.94-11.873.356.868.05-5.417.37-2.95.57-9.283.98-4.560.520.011.89-3.143.69-11.973.58-6.0626.4232.080.00017.273.29
2015 (4)16.3452.436.7478.783.1431.568.5128.167.5932.06.14-13.034.17-9.740.52-29.7312.2727.2849.59-20.578.3337.0820.00-53.330.00016.7243.77
2014 (3)10.7259.763.772592.862.39-22.826.6464.365.7561.977.0652.814.6250.490.74-3.99.6424.7162.38-7.957.141157.1442.86-56.150.00011.636.99
2013 (2)6.71-29.810.14-96.623.0923.644.04-23.053.55-21.294.62-40.083.07-37.090.77-22.227.73-6.4267.73-4.994.55-94.2497.73364.20.00010.8729.25
2012 (1)9.5604.1402.5005.2504.5107.7104.8800.9908.26071.29078.95021.0500.0008.410

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