- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 13.47 | 262.1 | 388.04 | 0.37 | -65.09 | 164.29 | 0.55 | 161.9 | 48.65 | 0 | 0 | 0 | 2.75 | -90.36 | -45.85 | 4.08 | -27.67 | -69.54 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 3.72 | 264.71 | 212.61 | 1.06 | 360.87 | 307.69 | 0.21 | -34.38 | 0.0 | 0 | 0 | 0 | 28.49 | 26.37 | 30.42 | 5.65 | -82.01 | -68.01 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 1.02 | -93.42 | 5000.0 | 0.23 | -76.29 | -8.0 | 0.32 | -31.91 | 6.67 | 0 | 0 | 0 | 22.55 | 260.32 | -98.2 | 31.37 | 934.63 | -97.91 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 15.5 | 461.59 | 0 | 0.97 | 592.86 | 246.43 | 0.47 | 27.03 | 27.03 | 0 | 0 | 0 | 6.26 | 23.37 | -96.87 | 3.03 | -77.38 | -99.24 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 2.76 | 131.93 | 2660.0 | 0.14 | -46.15 | -30.0 | 0.37 | 76.19 | -7.5 | 0 | 0 | 0 | 5.07 | -76.78 | -97.46 | 13.41 | -24.03 | -96.65 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 1.19 | 5850.0 | -91.19 | 0.26 | 4.0 | -50.94 | 0.21 | -30.0 | -12.5 | 0 | 0 | 0 | 21.85 | -98.25 | 456.94 | 17.65 | -98.82 | 893.38 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 0.02 | 0 | -99.49 | 0.25 | -10.71 | -26.47 | 0.3 | -18.92 | 42.86 | 0 | 0 | 0 | 1250.00 | 525.0 | 14385.29 | 1500.00 | 275.0 | 28042.86 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 0 | -100.0 | -100.0 | 0.28 | 40.0 | 27.27 | 0.37 | -7.5 | 68.18 | 0 | 0 | 0 | 200.00 | 0.0 | 1536.36 | 400.00 | 0.0 | 3172.73 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 0.1 | -99.26 | -98.66 | 0.2 | -62.26 | -64.91 | 0.4 | 66.67 | 0.0 | 0 | 0 | 0 | 200.00 | 4998.11 | 2517.54 | 400.00 | 22416.67 | 7360.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 13.51 | 242.89 | 83.06 | 0.53 | 55.88 | -24.29 | 0.24 | 14.29 | 14.29 | 0 | 0 | 0 | 3.92 | -54.54 | -58.64 | 1.78 | -66.67 | -37.57 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 3.94 | 118.89 | -56.46 | 0.34 | 54.55 | -50.0 | 0.21 | -4.55 | 0.0 | 0 | 0 | 0 | 8.63 | -29.4 | 14.85 | 5.33 | -56.39 | 129.7 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 1.8 | -75.87 | -47.83 | 0.22 | -61.4 | -15.38 | 0.22 | -45.0 | 0.0 | 0 | 0 | 0 | 12.22 | 59.96 | 62.18 | 12.22 | 127.94 | 91.67 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 7.46 | 1.08 | 172.26 | 0.57 | -18.57 | 39.02 | 0.4 | 90.48 | 25.0 | 0 | 0 | 0 | 7.64 | -19.44 | -48.94 | 5.36 | 88.43 | -54.09 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 7.38 | -18.45 | 5.43 | 0.7 | 2.94 | 70.73 | 0.21 | 0.0 | 10.53 | 0 | 0 | 0 | 9.49 | 26.24 | 61.94 | 2.85 | 22.63 | 4.84 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 9.05 | 162.32 | 45.73 | 0.68 | 161.54 | 51.11 | 0.21 | -4.55 | -16.0 | 0 | 0 | 0 | 7.51 | -0.3 | 3.69 | 2.32 | -63.61 | -42.36 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (5) | 3.45 | 25.91 | -44.35 | 0.26 | -36.59 | 160.0 | 0.22 | -31.25 | 22.22 | 0 | 0 | 0 | 7.54 | -49.64 | 367.25 | 6.38 | -45.4 | 119.65 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (4) | 2.74 | -60.86 | 0.0 | 0.41 | 0.0 | 0.0 | 0.32 | 68.42 | 0.0 | 0 | 0 | 0.0 | 14.96 | 155.47 | 0.0 | 11.68 | 330.27 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 7.0 | 12.72 | 0.0 | 0.41 | -8.89 | 0.0 | 0.19 | -24.0 | 0.0 | 0 | 0 | 0.0 | 5.86 | -19.17 | 0.0 | 2.71 | -32.58 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 6.21 | 0.16 | 0.0 | 0.45 | 350.0 | 0.0 | 0.25 | 38.89 | 0.0 | 0 | 0 | 0.0 | 7.25 | 349.28 | 0.0 | 4.03 | 38.67 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 6.2 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 1.61 | 0.0 | 0.0 | 2.90 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 33.71 | 749.12 | 2.63 | 182.8 | 1.54 | 23.2 | 0 | 0 | 7.80 | -66.7 | 4.57 | -85.49 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 3.97 | -79.48 | 0.93 | -27.91 | 1.25 | 16.82 | 0 | 0 | 23.43 | 251.39 | 31.49 | 469.4 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 19.35 | -29.25 | 1.29 | -41.63 | 1.07 | 2.88 | 0 | 0 | 6.67 | -17.5 | 5.53 | 45.42 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 27.35 | 23.48 | 2.21 | 61.31 | 1.04 | 10.64 | 0 | 0 | 8.08 | 30.64 | 3.80 | -10.4 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 22.15 | 52.23 | 1.37 | 67.07 | 0.94 | 27.03 | 0 | 0 | 6.19 | 9.75 | 4.24 | -16.56 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 14.55 | 7.38 | 0.82 | -16.33 | 0.74 | 7.25 | 0 | 0 | 5.64 | -22.08 | 5.09 | -0.12 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 13.55 | 26.52 | 0.98 | 139.02 | 0.69 | 1.47 | 0 | 0 | 7.23 | 88.93 | 5.09 | -19.8 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 10.71 | -37.11 | 0.41 | -8.89 | 0.68 | 9.68 | 0 | 0 | 3.83 | 44.88 | 6.35 | 74.4 | 0.00 | 0 | 20 | 0.0 |
| 2015 (2) | 17.03 | 132.65 | 0.45 | -32.84 | 0.62 | 0.0 | 0 | 0 | 2.64 | -71.13 | 3.64 | -57.02 | 0.00 | 0 | 20 | 0.0 |
| 2014 (1) | 7.32 | -42.68 | 0.67 | -6.94 | 0.62 | 40.91 | 0 | 0 | 9.15 | 0 | 8.47 | 0 | 0.00 | 0 | 20 | 0.0 |
