- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 20Q3 (20) | 17.55 | 3.72 | -39.08 | 0.68 | -8.11 | -51.08 | 0.99 | 12.5 | -29.79 | 0.95 | 1.06 | -66.78 | 3.87 | -11.41 | -19.69 | 5.64 | 8.46 | 15.26 | 5.41 | -2.56 | -45.47 | 2352 | 0.0 | -5.62 |
| 20Q2 (19) | 16.92 | 16.61 | -41.02 | 0.74 | 12.12 | -54.32 | 0.88 | 14.29 | -33.33 | 0.94 | 2.17 | -68.35 | 4.37 | -3.85 | -22.55 | 5.20 | -1.99 | 13.04 | 5.56 | -12.38 | -46.33 | 2352 | -5.62 | -5.62 |
| 20Q1 (18) | 14.51 | -46.93 | -44.7 | 0.66 | -52.86 | -48.44 | 0.77 | -38.89 | -31.25 | 0.92 | -60.34 | -64.48 | 4.55 | -11.17 | -6.75 | 5.31 | 15.15 | 24.33 | 6.34 | -25.28 | -35.76 | 2492 | 0.0 | 0.0 |
| 19Q4 (17) | 27.34 | -5.1 | -2.29 | 1.4 | 0.72 | -7.89 | 1.26 | -10.64 | 0.0 | 2.32 | -18.88 | 1.31 | 5.12 | 6.13 | -5.74 | 4.61 | -5.83 | 2.34 | 8.49 | -14.52 | 3.68 | 2492 | 0.0 | -2.43 |
| 19Q3 (16) | 28.81 | 0.42 | -11.79 | 1.39 | -14.2 | -6.08 | 1.41 | 6.82 | -2.08 | 2.86 | -3.7 | 4.76 | 4.82 | -14.55 | 6.47 | 4.89 | 6.37 | 11.0 | 9.93 | -4.1 | 18.76 | 2492 | 0.0 | -2.43 |
| 19Q2 (15) | 28.69 | 9.34 | -14.49 | 1.62 | 26.56 | 14.08 | 1.32 | 17.86 | -2.94 | 2.97 | 14.67 | 12.93 | 5.65 | 15.75 | 33.41 | 4.60 | 7.79 | 13.5 | 10.35 | 4.88 | 32.06 | 2492 | 0.0 | -2.43 |
| 19Q1 (14) | 26.24 | -6.22 | -2.31 | 1.28 | -15.79 | -6.57 | 1.12 | -11.11 | -7.44 | 2.59 | 13.1 | 7.92 | 4.88 | -10.21 | -4.36 | 4.27 | -5.22 | -5.25 | 9.87 | 20.6 | 10.47 | 2492 | -2.43 | -4.04 |
| 18Q4 (13) | 27.98 | -14.33 | -9.39 | 1.52 | 2.7 | 9.35 | 1.26 | -12.5 | -8.03 | 2.29 | -16.12 | -8.03 | 5.43 | 19.88 | 20.69 | 4.50 | 2.14 | 1.5 | 8.18 | -2.09 | 1.5 | 2554 | 0.0 | 0.0 |
| 18Q3 (12) | 32.66 | -2.65 | 1.08 | 1.48 | 4.23 | 12.12 | 1.44 | 5.88 | -2.04 | 2.73 | 3.8 | 3.41 | 4.53 | 7.07 | 10.92 | 4.41 | 8.77 | -3.09 | 8.36 | 6.63 | 2.3 | 2554 | 0.0 | 0.0 |
| 18Q2 (11) | 33.55 | 24.91 | 15.73 | 1.42 | 3.65 | 17.36 | 1.36 | 12.4 | 7.09 | 2.63 | 9.58 | 14.35 | 4.23 | -17.02 | 1.4 | 4.05 | -10.02 | -7.47 | 7.84 | -12.27 | -1.19 | 2554 | -1.66 | 0.0 |
| 18Q1 (10) | 26.86 | -13.02 | 17.45 | 1.37 | -1.44 | 29.25 | 1.21 | -11.68 | 9.01 | 2.4 | -3.61 | 25.65 | 5.10 | 13.31 | 10.05 | 4.50 | 1.54 | -7.18 | 8.94 | 10.81 | 6.99 | 2597 | 1.68 | 1.68 |
| 17Q4 (9) | 30.88 | -4.43 | 16.93 | 1.39 | 5.3 | 8.59 | 1.37 | -6.8 | -11.61 | 2.49 | -5.68 | -1.97 | 4.50 | 10.18 | -7.13 | 4.44 | -2.49 | -24.41 | 8.06 | -1.31 | -16.16 | 2554 | 0.0 | 0.0 |
| 17Q3 (8) | 32.31 | 11.45 | 15.27 | 1.32 | 9.09 | 12.82 | 1.47 | 15.75 | 17.6 | 2.64 | 14.78 | 29.41 | 4.09 | -2.12 | -2.12 | 4.55 | 3.85 | 2.02 | 8.17 | 2.99 | 12.27 | 2554 | 0.0 | -0.62 |
| 17Q2 (7) | 28.99 | 26.76 | 7.57 | 1.21 | 14.15 | 11.01 | 1.27 | 14.41 | -2.31 | 2.3 | 20.42 | 17.35 | 4.17 | -9.95 | 3.2 | 4.38 | -9.74 | -9.18 | 7.93 | -5.0 | 9.09 | 2554 | 0.0 | -0.62 |
| 17Q1 (6) | 22.87 | -13.4 | -2.6 | 1.06 | -17.19 | 0 | 1.11 | -28.39 | 9.9 | 1.91 | -24.8 | 0 | 4.63 | -4.37 | 0 | 4.85 | -17.3 | 12.83 | 8.35 | -13.16 | 0 | 2554 | 0.0 | 0 |
| 16Q4 (5) | 26.41 | -5.78 | 6.88 | 1.28 | 9.4 | 0 | 1.55 | 24.0 | 10.71 | 2.54 | 24.51 | 0 | 4.85 | 16.11 | 0 | 5.87 | 31.61 | 3.59 | 9.62 | 32.15 | 0 | 2554 | -0.62 | 0 |
| 16Q3 (4) | 28.03 | 4.01 | 0.0 | 1.17 | 7.34 | 0.0 | 1.25 | -3.85 | 0.0 | 2.04 | 4.08 | 0.0 | 4.17 | 3.2 | 0.0 | 4.46 | -7.55 | 0.0 | 7.28 | 0.07 | 0.0 | 2570 | 0.0 | 0.0 |
| 16Q2 (3) | 26.95 | 14.78 | 0.0 | 1.09 | 0 | 0.0 | 1.3 | 28.71 | 0.0 | 1.96 | 0 | 0.0 | 4.04 | 0 | 0.0 | 4.82 | 12.14 | 0.0 | 7.27 | 0 | 0.0 | 2570 | 0 | 0.0 |
| 16Q1 (2) | 23.48 | -4.98 | 0.0 | 0 | 0 | 0.0 | 1.01 | -27.86 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 4.30 | -24.08 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 15Q4 (1) | 24.71 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 1.4 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 5.67 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2019 (10) | 111.08 | -8.24 | 5.7 | -1.55 | 5.1 | -3.23 | 10.75 | 7.07 | 5.13 | 7.28 | 4.59 | 5.46 | 9.68 | 16.68 | 2492 | 0.0 |
| 2018 (9) | 121.05 | 5.22 | 5.79 | 16.5 | 5.27 | 1.15 | 10.04 | 7.61 | 4.78 | 10.72 | 4.35 | -3.86 | 8.29 | 2.28 | 2492 | -4.04 |
| 2017 (8) | 115.05 | 9.71 | 4.97 | 8.28 | 5.21 | 1.76 | 9.33 | 8.24 | 4.32 | -1.3 | 4.53 | -7.25 | 8.11 | -1.34 | 2597 | 1.68 |
| 2016 (7) | 104.87 | 11.34 | 4.59 | 0.88 | 5.12 | 2.61 | 8.62 | 4.11 | 4.38 | -9.39 | 4.88 | -7.84 | 8.22 | -6.5 | 2554 | -0.62 |
| 2015 (6) | 94.19 | -7.17 | 4.55 | -0.22 | 4.99 | -6.2 | 8.28 | 5.88 | 4.83 | 7.48 | 5.30 | 1.04 | 8.79 | 14.05 | 2570 | -5.55 |
| 2014 (5) | 101.46 | 5.57 | 4.56 | 1.79 | 5.32 | -0.56 | 7.82 | 7.42 | 4.49 | -3.58 | 5.24 | -5.8 | 7.71 | 1.75 | 2721 | -7.7 |
| 2013 (4) | 96.11 | 0 | 4.48 | 0 | 5.35 | 0 | 7.28 | 0 | 4.66 | 0 | 5.57 | 0 | 7.57 | 0 | 2948 | 0 |
