- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.82 | 18.84 | 7.89 | 0.09 | -18.18 | 50.0 | 0.06 | 200.0 | -25.0 | 0.04 | 0.0 | 33.33 | 10.98 | -31.15 | 39.02 | 7.32 | 152.44 | -30.49 | 4.88 | -15.85 | 23.58 | 43 | 0.0 | 0.0 |
| 23Q3 (19) | 0.69 | -20.69 | 18.97 | 0.11 | 10.0 | 120.0 | 0.02 | -83.33 | -71.43 | 0.04 | 0.0 | 0.0 | 15.94 | 38.7 | 84.93 | 2.90 | -78.99 | -75.98 | 5.80 | 26.09 | -15.94 | 43 | 0.0 | 0.0 |
| 23Q2 (18) | 0.87 | 180.65 | -9.38 | 0.1 | 900.0 | 11.11 | 0.12 | 300.0 | 0.0 | 0.04 | 0.0 | 0.0 | 11.49 | 256.32 | 22.61 | 13.79 | 42.53 | 10.34 | 4.60 | -64.37 | 10.34 | 43 | 0.0 | 0.0 |
| 23Q1 (17) | 0.31 | -59.21 | 6.9 | 0.01 | -83.33 | -50.0 | 0.03 | -62.5 | 0.0 | 0.04 | 33.33 | 0.0 | 3.23 | -59.14 | -53.23 | 9.68 | -8.06 | -6.45 | 12.90 | 226.88 | -6.45 | 43 | 0.0 | 0.0 |
| 22Q4 (16) | 0.76 | 31.03 | 137.5 | 0.06 | 20.0 | 500.0 | 0.08 | 14.29 | 300.0 | 0.03 | -25.0 | -25.0 | 7.89 | -8.42 | 152.63 | 10.53 | -12.78 | 68.42 | 3.95 | -42.76 | -68.42 | 43 | 0.0 | 0.0 |
| 22Q3 (15) | 0.58 | -39.58 | 93.33 | 0.05 | -44.44 | 150.0 | 0.07 | -41.67 | 133.33 | 0.04 | 0.0 | -20.0 | 8.62 | -8.05 | 29.31 | 12.07 | -3.45 | 20.69 | 6.90 | 65.52 | -58.62 | 43 | 0.0 | -17.31 |
| 22Q2 (14) | 0.96 | 231.03 | 242.86 | 0.09 | 350.0 | 350.0 | 0.12 | 300.0 | 300.0 | 0.04 | 0.0 | -20.0 | 9.38 | 35.94 | 31.25 | 12.50 | 20.83 | 16.67 | 4.17 | -69.79 | -76.67 | 43 | 0.0 | -17.31 |
| 22Q1 (13) | 0.29 | -9.38 | 31.82 | 0.02 | 100.0 | 0.0 | 0.03 | 50.0 | 0.0 | 0.04 | 0.0 | -20.0 | 6.90 | 120.69 | -24.14 | 10.34 | 65.52 | -24.14 | 13.79 | 10.34 | -39.31 | 43 | 0.0 | -17.31 |
| 21Q4 (12) | 0.32 | 6.67 | -3.03 | 0.01 | -50.0 | -50.0 | 0.02 | -33.33 | 0.0 | 0.04 | -20.0 | 33.33 | 3.12 | -53.12 | -48.44 | 6.25 | -37.5 | 3.12 | 12.50 | -25.0 | 37.5 | 43 | -17.31 | -17.31 |
| 21Q3 (11) | 0.3 | 7.14 | 0.0 | 0.02 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.05 | 0.0 | 25.0 | 6.67 | -6.67 | 0.0 | 10.00 | -6.67 | 0.0 | 16.67 | -6.67 | 25.0 | 52 | 0.0 | 1.96 |
| 21Q2 (10) | 0.28 | 27.27 | 133.33 | 0.02 | 0.0 | 0.0 | 0.03 | 0.0 | 50.0 | 0.05 | 0.0 | 0.0 | 7.14 | -21.43 | -57.14 | 10.71 | -21.43 | -35.71 | 17.86 | -21.43 | -57.14 | 52 | 0.0 | 1.96 |
| 21Q1 (9) | 0.22 | -33.33 | -4.35 | 0.02 | 0.0 | 0.0 | 0.03 | 50.0 | 50.0 | 0.05 | 66.67 | 0.0 | 9.09 | 50.0 | 4.55 | 13.64 | 125.0 | 56.82 | 22.73 | 150.0 | 4.55 | 52 | 0.0 | 1.96 |
| 20Q4 (8) | 0.33 | 10.0 | -15.38 | 0.02 | 0.0 | -33.33 | 0.02 | -33.33 | -33.33 | 0.03 | -25.0 | -50.0 | 6.06 | -9.09 | -21.21 | 6.06 | -39.39 | -21.21 | 9.09 | -31.82 | -40.91 | 52 | 1.96 | 1.96 |
| 20Q3 (7) | 0.3 | 150.0 | -11.76 | 0.02 | 0.0 | 0.0 | 0.03 | 50.0 | 0.0 | 0.04 | -20.0 | -20.0 | 6.67 | -60.0 | 13.33 | 10.00 | -40.0 | 13.33 | 13.33 | -68.0 | -9.33 | 51 | 0.0 | -3.77 |
| 20Q2 (6) | 0.12 | -47.83 | -62.5 | 0.02 | 0.0 | -33.33 | 0.02 | 0.0 | -33.33 | 0.05 | 0.0 | -28.57 | 16.67 | 91.67 | 77.78 | 16.67 | 91.67 | 77.78 | 41.67 | 91.67 | 90.48 | 51 | 0.0 | -3.77 |
| 20Q1 (5) | 0.23 | -41.03 | 35.29 | 0.02 | -33.33 | 0.0 | 0.02 | -33.33 | -33.33 | 0.05 | -16.67 | -16.67 | 8.70 | 13.04 | -26.09 | 8.70 | 13.04 | -50.72 | 21.74 | 41.3 | -38.41 | 51 | 0.0 | -3.77 |
| 19Q4 (4) | 0.39 | 14.71 | 0.0 | 0.03 | 50.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.06 | 20.0 | 0.0 | 7.69 | 30.77 | 0.0 | 7.69 | -12.82 | 0.0 | 15.38 | 4.62 | 0.0 | 51 | -3.77 | 0.0 |
| 19Q3 (3) | 0.34 | 6.25 | 0.0 | 0.02 | -33.33 | 0.0 | 0.03 | 0.0 | 0.0 | 0.05 | -28.57 | 0.0 | 5.88 | -37.25 | 0.0 | 8.82 | -5.88 | 0.0 | 14.71 | -32.77 | 0.0 | 53 | 0.0 | 0.0 |
| 19Q2 (2) | 0.32 | 88.24 | 0.0 | 0.03 | 50.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.07 | 16.67 | 0.0 | 9.38 | -20.31 | 0.0 | 9.38 | -46.88 | 0.0 | 21.88 | -38.02 | 0.0 | 53 | 0.0 | 0.0 |
| 19Q1 (1) | 0.17 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 11.76 | 0.0 | 0.0 | 17.65 | 0.0 | 0.0 | 35.29 | 0.0 | 0.0 | 53 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2.7 | 3.85 | 0.3 | 42.86 | 0.22 | -26.67 | 0.15 | -6.25 | 11.11 | 37.57 | 8.15 | -29.38 | 5.56 | -9.72 | 0 | 0 |
| 2022 (9) | 2.6 | 134.23 | 0.21 | 200.0 | 0.3 | 200.0 | 0.16 | -15.79 | 8.08 | 28.08 | 11.54 | 28.08 | 6.15 | -64.05 | 0 | 0 |
| 2021 (8) | 1.11 | 14.43 | 0.07 | -12.5 | 0.1 | 0.0 | 0.19 | 11.76 | 6.31 | -23.54 | 9.01 | -12.61 | 17.12 | -2.33 | 43 | -17.31 |
| 2020 (7) | 0.97 | -20.49 | 0.08 | -20.0 | 0.1 | 0.0 | 0.17 | -26.09 | 8.25 | 0.62 | 10.31 | 25.77 | 17.53 | -7.04 | 52 | 1.96 |
| 2019 (6) | 1.22 | 37.08 | 0.1 | 0.0 | 0.1 | -44.44 | 0.23 | -17.86 | 8.20 | -27.05 | 8.20 | -59.47 | 18.85 | -40.08 | 51 | -3.77 |
| 2018 (5) | 0.89 | -12.75 | 0.1 | 233.33 | 0.18 | -18.18 | 0.28 | -15.15 | 11.24 | 282.02 | 20.22 | -6.23 | 31.46 | -2.76 | 53 | -23.19 |
| 2017 (4) | 1.02 | -30.14 | 0.03 | -50.0 | 0.22 | -18.52 | 0.33 | -29.79 | 2.94 | -28.43 | 21.57 | 16.63 | 32.35 | 0.5 | 69 | -28.87 |
| 2016 (3) | 1.46 | -29.13 | 0.06 | -53.85 | 0.27 | -3.57 | 0.47 | -4.08 | 4.11 | -34.88 | 18.49 | 36.06 | 32.19 | 35.34 | 97 | 0.0 |
| 2015 (2) | 2.06 | -2.37 | 0.13 | 18.18 | 0.28 | -3.45 | 0.49 | -12.5 | 6.31 | 21.05 | 13.59 | -1.1 | 23.79 | -10.38 | 97 | 0.0 |
| 2014 (1) | 2.11 | -3.65 | 0.11 | -87.78 | 0.29 | -12.12 | 0.56 | 12.0 | 5.21 | 0 | 13.74 | 0 | 26.54 | 0 | 97 | 0.0 |
