- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 56.35 | -4.0 | 9.63 | 15.41 | 1.65 | 14.91 | 1.76 | -5.38 | -1.68 | 0 | 0 | 0 | 27.35 | 5.89 | 4.82 | 3.12 | -1.43 | -10.31 | 0.00 | 0 | 0 | 4079 | 9.36 | 9.36 |
| 23Q3 (19) | 58.7 | 11.15 | 11.79 | 15.16 | 6.24 | 15.99 | 1.86 | 14.11 | 16.98 | 0 | 0 | 0 | 25.83 | -4.42 | 3.76 | 3.17 | 2.66 | 4.65 | 0.00 | 0 | 0 | 3730 | 0.0 | 4.8 |
| 23Q2 (18) | 52.81 | -0.23 | 20.79 | 14.27 | 4.77 | 14.9 | 1.63 | -5.78 | 6.54 | 0 | 0 | 0 | 27.02 | 5.01 | -4.88 | 3.09 | -5.57 | -11.8 | 0.00 | 0 | 0 | 3730 | 0.0 | 4.8 |
| 23Q1 (17) | 52.93 | 2.98 | 12.31 | 13.62 | 1.57 | 11.09 | 1.73 | -3.35 | 12.34 | 0 | 0 | 0 | 25.73 | -1.37 | -1.08 | 3.27 | -6.15 | 0.03 | 0.00 | 0 | 0 | 3730 | 0.0 | 4.8 |
| 22Q4 (16) | 51.4 | -2.11 | 8.32 | 13.41 | 2.6 | 9.38 | 1.79 | 12.58 | 2.29 | 0 | 0 | 0 | 26.09 | 4.82 | 0.97 | 3.48 | 15.01 | -5.57 | 0.00 | 0 | 0 | 3730 | 4.8 | 4.8 |
| 22Q3 (15) | 52.51 | 20.11 | 24.79 | 13.07 | 5.23 | 10.67 | 1.59 | 3.92 | 14.39 | 0 | 0 | 0 | 24.89 | -12.38 | -11.31 | 3.03 | -13.47 | -8.33 | 0.00 | 0 | 0 | 3559 | 0.0 | 5.26 |
| 22Q2 (14) | 43.72 | -7.24 | 15.23 | 12.42 | 1.31 | 8.19 | 1.53 | -0.65 | 6.99 | 0 | 0 | 0 | 28.41 | 9.21 | -6.11 | 3.50 | 7.1 | -7.15 | 0.00 | 0 | 0 | 3559 | 0.0 | 5.26 |
| 22Q1 (13) | 47.13 | -0.67 | -0.19 | 12.26 | 0.0 | 4.34 | 1.54 | -12.0 | 0.65 | 0 | 0 | 0 | 26.01 | 0.68 | 4.54 | 3.27 | -11.4 | 0.85 | 0.00 | 0 | 0 | 3559 | 0.0 | 5.26 |
| 21Q4 (12) | 47.45 | 12.76 | 3.85 | 12.26 | 3.81 | 7.07 | 1.75 | 25.9 | 27.74 | 0 | 0 | 0 | 25.84 | -7.94 | 3.1 | 3.69 | 11.65 | 23.0 | 0.00 | 0 | 0 | 3559 | 5.26 | 5.26 |
| 21Q3 (11) | 42.08 | 10.91 | -11.65 | 11.81 | 2.87 | 6.97 | 1.39 | -2.8 | -9.15 | 0 | 0 | 0 | 28.07 | -7.25 | 21.08 | 3.30 | -12.36 | 2.83 | 0.00 | 0 | 0 | 3381 | 0.0 | 14.88 |
| 21Q2 (10) | 37.94 | -19.65 | -3.71 | 11.48 | -2.3 | 7.79 | 1.43 | -6.54 | 12.6 | 0 | 0 | 0 | 30.26 | 21.6 | 11.94 | 3.77 | 16.33 | 16.93 | 0.00 | 0 | 0 | 3381 | 0.0 | 14.88 |
| 21Q1 (9) | 47.22 | 3.35 | 10.69 | 11.75 | 2.62 | 11.06 | 1.53 | 11.68 | 14.18 | 0 | 0 | 0 | 24.88 | -0.7 | 0.33 | 3.24 | 8.06 | 3.15 | 0.00 | 0 | 0 | 3381 | 0.0 | 14.88 |
| 20Q4 (8) | 45.69 | -4.07 | 13.66 | 11.45 | 3.71 | 13.25 | 1.37 | -10.46 | -2.14 | 0 | 0 | 0 | 25.06 | 8.12 | -0.35 | 3.00 | -6.66 | -13.9 | 0.00 | 0 | 0 | 3381 | 14.88 | 14.88 |
| 20Q3 (7) | 47.63 | 20.89 | 14.88 | 11.04 | 3.66 | 10.29 | 1.53 | 20.47 | 12.5 | 0 | 0 | 0 | 23.18 | -14.25 | -4.0 | 3.21 | -0.34 | -2.07 | 0.00 | 0 | 0 | 2943 | 0.0 | 10.02 |
| 20Q2 (6) | 39.4 | -7.64 | 3.01 | 10.65 | 0.66 | 11.87 | 1.27 | -5.22 | 8.55 | 0 | 0 | 0 | 27.03 | 8.99 | 8.6 | 3.22 | 2.62 | 5.38 | 0.00 | 0 | 0 | 2943 | 0.0 | 10.02 |
| 20Q1 (5) | 42.66 | 6.12 | 12.35 | 10.58 | 4.65 | 13.64 | 1.34 | -4.29 | 25.23 | 0 | 0 | 0 | 24.80 | -1.39 | 1.15 | 3.14 | -9.81 | 11.47 | 0.00 | 0 | 0 | 2943 | 0.0 | 10.02 |
| 19Q4 (4) | 40.2 | -3.04 | 0.0 | 10.11 | 1.0 | 0.0 | 1.4 | 2.94 | 0.0 | 0 | 0 | 0.0 | 25.15 | 4.16 | 0.0 | 3.48 | 6.17 | 0.0 | 0.00 | 0 | 0.0 | 2943 | 10.02 | 0.0 |
| 19Q3 (3) | 41.46 | 8.39 | 0.0 | 10.01 | 5.15 | 0.0 | 1.36 | 16.24 | 0.0 | 0 | 0 | 0.0 | 24.14 | -2.99 | 0.0 | 3.28 | 7.24 | 0.0 | 0.00 | 0 | 0.0 | 2675 | 0.0 | 0.0 |
| 19Q2 (2) | 38.25 | 0.74 | 0.0 | 9.52 | 2.26 | 0.0 | 1.17 | 9.35 | 0.0 | 0 | 0 | 0.0 | 24.89 | 1.51 | 0.0 | 3.06 | 8.55 | 0.0 | 0.00 | 0 | 0.0 | 2675 | 0.0 | 0.0 |
| 19Q1 (1) | 37.97 | 0.0 | 0.0 | 9.31 | 0.0 | 0.0 | 1.07 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 24.52 | 0.0 | 0.0 | 2.82 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 2675 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 220.79 | 13.37 | 58.47 | 14.29 | 6.98 | 8.22 | 0 | 0 | 26.48 | 0.81 | 3.16 | -4.54 | 0.00 | 0 | 4079 | 9.36 |
| 2022 (9) | 194.76 | 11.49 | 51.16 | 8.14 | 6.45 | 5.91 | 0 | 0 | 26.27 | -3.01 | 3.31 | -5.0 | 0.00 | 0 | 3730 | 4.8 |
| 2021 (8) | 174.69 | -0.4 | 47.31 | 8.21 | 6.09 | 10.53 | 0 | 0 | 27.08 | 8.64 | 3.49 | 10.97 | 0.00 | 0 | 3559 | 5.26 |
| 2020 (7) | 175.39 | 11.09 | 43.72 | 12.25 | 5.51 | 10.2 | 0 | 0 | 24.93 | 1.04 | 3.14 | -0.8 | 0.00 | 0 | 3381 | 14.88 |
| 2019 (6) | 157.88 | 12.1 | 38.95 | 11.13 | 5.0 | -11.82 | 0 | 0 | 24.67 | -0.87 | 3.17 | -21.33 | 0.00 | 0 | 2943 | 10.02 |
| 2018 (5) | 140.84 | 6.2 | 35.05 | 4.63 | 5.67 | -6.59 | 0 | 0 | 24.89 | -1.48 | 4.03 | -12.04 | 0.00 | 0 | 2675 | 0.26 |
| 2017 (4) | 132.62 | 6.75 | 33.5 | 7.82 | 6.07 | -5.16 | 0 | 0 | 25.26 | 1.01 | 4.58 | -11.15 | 0.00 | 0 | 2668 | -19.03 |
| 2016 (3) | 124.24 | 16.24 | 31.07 | 14.69 | 6.4 | 18.52 | 0 | 0 | 25.01 | -1.33 | 5.15 | 1.96 | 0.00 | 0 | 3295 | 3.98 |
| 2015 (2) | 106.88 | 16.58 | 27.09 | 18.92 | 5.4 | 0.37 | 0 | 0 | 25.35 | 2.01 | 5.05 | -13.9 | 0.00 | 0 | 3169 | -12.19 |
| 2014 (1) | 91.68 | 26.47 | 22.78 | 23.6 | 5.38 | 23.39 | 0 | 0 | 24.85 | 0 | 5.87 | 0 | 0.00 | 0 | 3609 | 26.37 |
