- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 13.57 | 0 | 2509.62 | 0.38 | 1166.67 | 533.33 | 0.12 | 200.0 | 20.0 | 0 | 0 | 0 | 2.80 | -90.9 | -75.73 | 0.88 | -97.13 | -95.4 | 0.00 | 0 | 0 | 23 | 9.52 | 9.52 |
| 23Q3 (19) | 0 | -100.0 | -100.0 | 0.03 | -25.0 | -93.75 | 0.04 | 0.0 | -20.0 | 0 | 0 | 0 | 30.77 | 0.0 | 900.0 | 30.77 | 0.0 | 9500.0 | 0.00 | 0 | 0 | 21 | 0.0 | 5.0 |
| 23Q2 (18) | 0.13 | 0.0 | 0 | 0.04 | 0.0 | 0.0 | 0.04 | -20.0 | -33.33 | 0 | 0 | 0 | 30.77 | 0.0 | 918.46 | 30.77 | -20.0 | 1936.92 | 0.00 | 0 | 0 | 21 | 0.0 | 5.0 |
| 23Q1 (17) | 0.13 | -75.0 | -96.07 | 0.04 | -33.33 | -60.0 | 0.05 | -50.0 | 0.0 | 0 | 0 | 0 | 30.77 | 166.67 | 918.46 | 38.46 | 100.0 | 2446.15 | 0.00 | 0 | 0 | 21 | 0.0 | 5.0 |
| 22Q4 (16) | 0.52 | -96.67 | -94.18 | 0.06 | -87.5 | -76.0 | 0.1 | 100.0 | -16.67 | 0 | 0 | 0 | 11.54 | 275.0 | 312.62 | 19.23 | 5900.0 | 1332.69 | 0.00 | 0 | 0 | 21 | 5.0 | 5.0 |
| 22Q3 (15) | 15.6 | 0 | 17233.33 | 0.48 | 1100.0 | 700.0 | 0.05 | -16.67 | 25.0 | 0 | 0 | 0 | 3.08 | 1.85 | -95.38 | 0.32 | -78.78 | -99.28 | 0.00 | 0 | 0 | 20 | 0.0 | 17.65 |
| 22Q2 (14) | 0 | -100.0 | -100.0 | 0.04 | -60.0 | -55.56 | 0.06 | 20.0 | 20.0 | 0 | 0 | 0 | 3.02 | 0.0 | -70.12 | 1.51 | 0.0 | -73.11 | 0.00 | 0 | 0 | 20 | 0.0 | 17.65 |
| 22Q1 (13) | 3.31 | -62.98 | -68.02 | 0.1 | -60.0 | -75.61 | 0.05 | -58.33 | -28.57 | 0 | 0 | 0 | 3.02 | 8.04 | -23.73 | 1.51 | 12.54 | 123.35 | 0.00 | 0 | 0 | 20 | 0.0 | 17.65 |
| 21Q4 (12) | 8.94 | 9833.33 | -25.06 | 0.25 | 316.67 | -41.86 | 0.12 | 200.0 | 0.0 | 0 | 0 | 0 | 2.80 | -95.81 | -22.42 | 1.34 | -96.98 | 33.45 | 0.00 | 0 | 0 | 20 | 17.65 | 17.65 |
| 21Q3 (11) | 0.09 | -89.89 | 0 | 0.06 | -33.33 | 20.0 | 0.04 | -20.0 | 0.0 | 0 | 0 | 0 | 66.67 | 559.26 | 106.67 | 44.44 | 691.11 | 359.26 | 0.00 | 0 | 0 | 17 | 0.0 | 0.0 |
| 21Q2 (10) | 0.89 | -91.4 | 0 | 0.09 | -78.05 | 80.0 | 0.05 | -28.57 | 66.67 | 0 | 0 | 0 | 10.11 | 155.28 | -68.65 | 5.62 | 730.66 | -41.95 | 0.00 | 0 | 0 | 17 | 0.0 | 0.0 |
| 21Q1 (9) | 10.35 | -13.24 | 3238.71 | 0.41 | -4.65 | 310.0 | 0.07 | -41.67 | 133.33 | 0 | 0 | 0 | 3.96 | 9.9 | -87.72 | 0.68 | -32.76 | -93.01 | 0.00 | 0 | 0 | 17 | 0.0 | 0.0 |
| 20Q4 (8) | 11.93 | 0 | 39666.67 | 0.43 | 760.0 | 616.67 | 0.12 | 200.0 | 100.0 | 0 | 0 | 0 | 3.60 | -88.83 | -98.2 | 1.01 | -89.61 | -99.5 | 0.00 | 0 | 0 | 17 | 0.0 | 0.0 |
| 20Q3 (7) | 0 | 0 | -100.0 | 0.05 | 0.0 | 25.0 | 0.04 | 33.33 | 33.33 | 0 | 0 | 0 | 32.26 | 0.0 | 174.19 | 9.68 | 0.0 | 9.68 | 0.00 | 0 | 0 | 17 | 0.0 | -5.56 |
| 20Q2 (6) | 0 | -100.0 | -100.0 | 0.05 | -50.0 | 25.0 | 0.03 | 0.0 | 0.0 | 0 | 0 | 0 | 32.26 | 0.0 | 158.06 | 9.68 | 0.0 | 3.23 | 0.00 | 0 | 0 | 17 | 0.0 | 0.0 |
| 20Q1 (5) | 0.31 | 933.33 | -69.0 | 0.1 | 66.67 | 233.33 | 0.03 | -50.0 | 0.0 | 0 | 0 | 0 | 32.26 | -83.87 | 975.27 | 9.68 | -95.16 | 222.58 | 0.00 | 0 | 0 | 17 | 0.0 | 0.0 |
| 19Q4 (4) | 0.03 | -91.18 | 0.0 | 0.06 | 50.0 | 0.0 | 0.06 | 100.0 | 0.0 | 0 | 0 | 0.0 | 200.00 | 1600.0 | 0.0 | 200.00 | 2166.67 | 0.0 | 0.00 | 0 | 0.0 | 17 | -5.56 | 0.0 |
| 19Q3 (3) | 0.34 | 6.25 | 0.0 | 0.04 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0 | 0 | 0.0 | 11.76 | -5.88 | 0.0 | 8.82 | -5.88 | 0.0 | 0.00 | 0 | 0.0 | 18 | 5.88 | 0.0 |
| 19Q2 (2) | 0.32 | -68.0 | 0.0 | 0.04 | 33.33 | 0.0 | 0.03 | 0.0 | 0.0 | 0 | 0 | 0.0 | 12.50 | 316.67 | 0.0 | 9.38 | 212.5 | 0.0 | 0.00 | 0 | 0.0 | 17 | 0.0 | 0.0 |
| 19Q1 (1) | 1.0 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.00 | 0.0 | 0.0 | 3.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 17 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.82 | -28.91 | 0.49 | -28.99 | 0.26 | -3.7 | 0 | 0 | 3.55 | -0.11 | 1.88 | 35.46 | 0.00 | 0 | 23 | 9.52 |
| 2022 (9) | 19.44 | -4.14 | 0.69 | -13.75 | 0.27 | -3.57 | 0 | 0 | 3.55 | -10.02 | 1.39 | 0.6 | 0.00 | 0 | 21 | 5.0 |
| 2021 (8) | 20.28 | 65.69 | 0.8 | 26.98 | 0.28 | 27.27 | 0 | 0 | 3.94 | -23.36 | 1.38 | -23.18 | 0.00 | 0 | 20 | 17.65 |
| 2020 (7) | 12.24 | 620.0 | 0.63 | 250.0 | 0.22 | 37.5 | 0 | 0 | 5.15 | -51.39 | 1.80 | -80.9 | 0.00 | 0 | 17 | 0.0 |
| 2019 (6) | 1.7 | -40.35 | 0.18 | 5.88 | 0.16 | -15.79 | 0 | 0 | 10.59 | 77.51 | 9.41 | 41.18 | 0.00 | 0 | 17 | -5.56 |
| 2018 (5) | 2.85 | -48.56 | 0.17 | -52.78 | 0.19 | 11.76 | 0 | 0 | 5.96 | -8.21 | 6.67 | 117.25 | 0.00 | 0 | 18 | 12.5 |
| 2017 (4) | 5.54 | 146.22 | 0.36 | 227.27 | 0.17 | 30.77 | 0 | 0 | 6.50 | 32.92 | 3.07 | -46.89 | 0.00 | 0 | 16 | 6.67 |
| 2016 (3) | 2.25 | -47.92 | 0.11 | -26.67 | 0.13 | 0.0 | 0 | 0 | 4.89 | 40.8 | 5.78 | 92.0 | 0.00 | 0 | 15 | 7.14 |
| 2015 (2) | 4.32 | 0 | 0.15 | 50.0 | 0.13 | 30.0 | 0 | 0 | 3.47 | 0 | 3.01 | 0 | 0.00 | 0 | 14 | 27.27 |
| 2014 (1) | 0 | 0 | 0.1 | 0 | 0.1 | 25.0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 11 | 37.5 |
