玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)1.71-21.56612.50.7745.28133.330.224.76-12.05.67353.6161.2945.0385.21-67.2512.8733.56-87.65331.58478.27-63.3300-100.0
23Q3 (19)2.18010800.00.53253.33253.330.2110.53-22.221.25-61.18-62.3524.31-82.32-96.769.63-90.75-99.2957.34-93.66-99.6500-100.0
23Q2 (18)00-100.00.1515.3815.380.19-24.0-29.633.2272.1917.95137.500.037.5104.170.0-49.85904.170.0-56.9400-100.0
23Q1 (17)0-100.0-100.00.13-60.6118.180.250.0-21.881.87-13.82-41.19137.500.03987.5104.170.0964.45904.170.0829.760-100.0-100.0
22Q4 (16)0.241100.0-98.820.33120.01550.00.25-7.41-41.862.17-34.64-35.42137.50-81.67139462.5104.17-92.284817.64904.17-94.555362.67950.00.0
22Q3 (15)0.02-84.62-99.840.1515.38650.00.270.0-41.33.3221.6191.91750.00650.0467525.01350.00550.036496.7416600.00690.48119554.34950.00.0
22Q2 (14)0.13-96.021200.00.1318.18333.330.27-15.62-10.02.73-14.15-35.31100.002872.73-66.67207.692022.36-93.082100.002059.43-95.02950.00.0
22Q1 (13)3.27-83.8910800.00.11450.01000.00.32-25.5845.453.18-5.3621.843.363314.37-89.919.79361.99-98.6797.25487.54-98.88950.00.0
21Q4 (12)20.362.7928900.00.020.00.00.43-6.5253.573.3694.2244.210.10-38.57-99.662.12-42.58-99.4716.5519.31-99.5950.00.0
21Q3 (11)12.47124600.041466.670.02-33.33-33.330.4653.33119.051.73-59.0-4.420.16-99.95-99.843.69-99.88-99.4713.87-99.97-99.77950.00.0
21Q2 (10)0.01-66.670.00.03200.0200.00.336.3687.54.2261.69170.51300.00800.0200.03000.00309.0987.542200.00385.06170.51950.00.0
21Q1 (9)0.03-57.1400.01-50.00.00.22-21.4315.792.6112.02141.6733.3316.670733.3383.33-51.118700.00161.37-39.58950.00.0
20Q4 (8)0.07133.3300.02-33.3300.2833.3364.712.3328.7337.0628.57-71.430400.00-42.86-73.333328.57-44.83-76.88950.00.0
20Q3 (7)0.03200.000.03200.000.2131.2523.531.8116.0372.38100.000.00700.00-56.25-53.336033.33-61.32-58.1950.00.0
20Q2 (6)0.0100.00.010.000.16-15.796.671.5644.448.33100.00001600.006.676.6715600.008.338.33950.00.0
20Q1 (5)0000.01000.1911.7611.761.08-36.47-10.00.00001500.000.0014400.000.00950.00.0
19Q4 (4)000.0000.00.170.00.01.761.90.00.0000.01500.000.00.014400.000.00.0950.00.0
19Q3 (3)0-100.00.0000.00.1713.330.01.05-27.080.00.0000.01500.000.00.014400.000.00.0950.00.0
19Q2 (2)0.0100.0000.00.15-11.760.01.4420.00.00.0000.01500.0000.014400.0000.0950.00.0
19Q1 (1)00.00.000.00.00.170.00.01.20.00.00.000.00.00.000.00.00.000.00.0950.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)3.96.851.57115.070.86-22.5212.015.3540.26101.2822.05-27.49307.95-1.400
2022 (9)3.65-88.880.73942.861.11-21.2811.4-4.4420.009274.2930.41607.65312.33758.9700
2021 (8)32.8127241.670.07-12.51.4167.8611.9375.440.21-99.684.30-99.3936.36-99.36950.0
2020 (7)0.121100.00.0800.8427.276.826.1666.670700.00-89.395666.67-89.49950.0
2019 (6)0.010000.66-4.355.3935.770.0006600.00053900.000950.0
2018 (5)00000.6940.823.9738.330.0000.0000.000950.0
2017 (4)00000.4916.672.8762.150.0000.0000.0009523.38
2016 (3)00000.4261.541.7712.740.0000.0000.0007763.83
2015 (2)00000.2630.01.5778.410.0000.0000.0004762.07
2014 (1)00000.21900.00.8817.330.0000.0000.000290

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