- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.57 | 37.43 | -8.54 | 0.21 | -36.36 | 5.0 | 0.44 | 144.44 | 76.0 | 0.08 | 33.33 | -11.11 | 8.17 | -53.7 | 14.81 | 17.12 | 77.86 | 92.44 | 3.11 | -2.98 | -2.81 | 187 | 0.0 | 0.0 |
| 23Q3 (19) | 1.87 | -22.73 | -40.82 | 0.33 | 3.12 | 43.48 | 0.18 | -14.29 | 0.0 | 0.06 | 0.0 | -14.29 | 17.65 | 33.46 | 142.46 | 9.63 | 10.92 | 68.98 | 3.21 | 29.41 | 44.84 | 187 | 0.0 | 0.0 |
| 23Q2 (18) | 2.42 | 16.35 | -36.48 | 0.32 | 77.78 | 14.29 | 0.21 | -8.7 | 40.0 | 0.06 | -14.29 | -25.0 | 13.22 | 52.8 | 79.93 | 8.68 | -21.52 | 120.41 | 2.48 | -26.33 | 18.08 | 187 | 0.0 | 0.0 |
| 23Q1 (17) | 2.08 | -25.98 | -71.31 | 0.18 | -10.0 | -51.35 | 0.23 | -8.0 | 9.52 | 0.07 | -22.22 | -12.5 | 8.65 | 21.59 | 69.57 | 11.06 | 24.29 | 281.75 | 3.37 | 5.07 | 204.99 | 187 | 0.0 | 0.0 |
| 22Q4 (16) | 2.81 | -11.08 | -70.01 | 0.2 | -13.04 | -64.91 | 0.25 | 38.89 | -37.5 | 0.09 | 28.57 | -30.77 | 7.12 | -2.21 | 17.0 | 8.90 | 56.19 | 108.41 | 3.20 | 44.59 | 130.85 | 187 | 0.0 | 0.0 |
| 22Q3 (15) | 3.16 | -17.06 | -85.34 | 0.23 | -17.86 | -68.49 | 0.18 | 20.0 | -66.04 | 0.07 | -12.5 | -58.82 | 7.28 | -0.96 | 114.86 | 5.70 | 44.68 | 131.61 | 2.22 | 5.5 | 180.81 | 187 | 0.0 | 0.0 |
| 22Q2 (14) | 3.81 | -47.45 | -86.26 | 0.28 | -24.32 | -67.06 | 0.15 | -28.57 | -71.15 | 0.08 | 0.0 | -50.0 | 7.35 | 44.0 | 139.67 | 3.94 | 35.92 | 109.87 | 2.10 | 90.29 | 263.78 | 187 | 0.0 | 0.0 |
| 22Q1 (13) | 7.25 | -22.63 | -68.46 | 0.37 | -35.09 | -56.47 | 0.21 | -47.5 | -63.16 | 0.08 | -38.46 | -42.86 | 5.10 | -16.11 | 38.03 | 2.90 | -32.15 | 16.83 | 1.10 | -20.47 | 81.2 | 187 | 0.0 | 0.0 |
| 21Q4 (12) | 9.37 | -56.52 | -51.73 | 0.57 | -21.92 | -18.57 | 0.4 | -24.53 | -31.03 | 0.13 | -23.53 | -18.75 | 6.08 | 79.58 | 68.68 | 4.27 | 73.58 | 42.86 | 1.39 | 75.87 | 68.31 | 187 | 0.0 | 0.0 |
| 21Q3 (11) | 21.55 | -22.26 | 62.15 | 0.73 | -14.12 | 4.29 | 0.53 | 1.92 | 29.27 | 0.17 | 6.25 | 30.77 | 3.39 | 10.47 | -35.69 | 2.46 | 31.1 | -20.28 | 0.79 | 36.67 | -19.35 | 187 | 0.0 | 0.0 |
| 21Q2 (10) | 27.72 | 20.57 | 156.67 | 0.85 | 0.0 | 30.77 | 0.52 | -8.77 | 100.0 | 0.16 | 14.29 | 77.78 | 3.07 | -17.06 | -49.05 | 1.88 | -24.34 | -22.08 | 0.58 | -5.22 | -30.74 | 187 | 0.0 | -3.61 |
| 21Q1 (9) | 22.99 | 18.44 | 150.16 | 0.85 | 21.43 | 49.12 | 0.57 | -1.72 | 67.65 | 0.14 | -12.5 | 55.56 | 3.70 | 2.52 | -40.39 | 2.48 | -17.03 | -32.98 | 0.61 | -26.13 | -37.82 | 187 | 0.0 | -3.61 |
| 20Q4 (8) | 19.41 | 46.05 | 145.39 | 0.7 | 0.0 | 59.09 | 0.58 | 41.46 | 163.64 | 0.16 | 23.08 | 128.57 | 3.61 | -31.53 | -35.17 | 2.99 | -3.14 | 7.44 | 0.82 | -15.73 | -6.85 | 187 | 0.0 | -3.61 |
| 20Q3 (7) | 13.29 | 23.06 | 31.07 | 0.7 | 7.69 | 37.25 | 0.41 | 57.69 | 57.69 | 0.13 | 44.44 | 85.71 | 5.27 | -12.48 | 4.72 | 3.09 | 28.15 | 20.32 | 0.98 | 17.38 | 41.7 | 187 | -3.61 | -1.06 |
| 20Q2 (6) | 10.8 | 17.52 | 63.64 | 0.65 | 14.04 | 96.97 | 0.26 | -23.53 | 0.0 | 0.09 | 0.0 | 28.57 | 6.02 | -2.96 | 20.37 | 2.41 | -34.93 | -38.89 | 0.83 | -14.91 | -21.43 | 194 | 0.0 | 2.65 |
| 20Q1 (5) | 9.19 | 16.18 | 13.88 | 0.57 | 29.55 | 62.86 | 0.34 | 54.55 | 25.93 | 0.09 | 28.57 | 28.57 | 6.20 | 11.5 | 43.01 | 3.70 | 33.02 | 10.58 | 0.98 | 10.66 | 12.9 | 194 | 0.0 | 2.65 |
| 19Q4 (4) | 7.91 | -21.99 | 0.0 | 0.44 | -13.73 | 0.0 | 0.22 | -15.38 | 0.0 | 0.07 | 0.0 | 0.0 | 5.56 | 10.6 | 0.0 | 2.78 | 8.47 | 0.0 | 0.88 | 28.19 | 0.0 | 194 | 2.65 | 0.0 |
| 19Q3 (3) | 10.14 | 53.64 | 0.0 | 0.51 | 54.55 | 0.0 | 0.26 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 5.03 | 0.59 | 0.0 | 2.56 | -34.91 | 0.0 | 0.69 | -34.91 | 0.0 | 189 | 0.0 | 0.0 |
| 19Q2 (2) | 6.6 | -18.22 | 0.0 | 0.33 | -5.71 | 0.0 | 0.26 | -3.7 | 0.0 | 0.07 | 0.0 | 0.0 | 5.00 | 15.29 | 0.0 | 3.94 | 17.74 | 0.0 | 1.06 | 22.27 | 0.0 | 189 | 0.0 | 0.0 |
| 19Q1 (1) | 8.07 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 4.34 | 0.0 | 0.0 | 3.35 | 0.0 | 0.0 | 0.87 | 0.0 | 0.0 | 189 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 8.94 | -47.5 | 1.04 | -3.7 | 1.07 | 35.44 | 0.26 | -21.21 | 11.63 | 83.44 | 11.97 | 158.01 | 2.91 | 50.08 | 187 | 0.0 |
| 2022 (9) | 17.03 | -79.14 | 1.08 | -64.0 | 0.79 | -60.7 | 0.33 | -45.9 | 6.34 | 72.54 | 4.64 | 88.37 | 1.94 | 159.28 | 187 | 0.0 |
| 2021 (8) | 81.62 | 54.94 | 3.0 | 14.5 | 2.01 | 27.22 | 0.61 | 29.79 | 3.68 | -26.1 | 2.46 | -17.89 | 0.75 | -16.23 | 187 | 0.0 |
| 2020 (7) | 52.68 | 61.05 | 2.62 | 61.73 | 1.58 | 56.44 | 0.47 | 67.86 | 4.97 | 0.42 | 3.00 | -2.87 | 0.89 | 4.23 | 187 | 0.0 |
| 2019 (6) | 32.71 | -11.38 | 1.62 | 1.25 | 1.01 | 4.12 | 0.28 | -3.45 | 4.95 | 14.25 | 3.09 | 17.49 | 0.86 | 8.95 | 187 | 0.0 |
| 2018 (5) | 36.91 | 24.15 | 1.6 | 20.3 | 0.97 | 14.12 | 0.29 | 0.0 | 4.33 | -3.1 | 2.63 | -8.08 | 0.79 | -19.45 | 187 | -1.58 |
| 2017 (4) | 29.73 | -2.46 | 1.33 | -12.5 | 0.85 | 3.66 | 0.29 | 61.11 | 4.47 | -10.29 | 2.86 | 6.27 | 0.98 | 65.18 | 190 | 1.06 |
| 2016 (3) | 30.48 | -14.12 | 1.52 | -19.15 | 0.82 | 18.84 | 0.18 | -5.26 | 4.99 | -5.86 | 2.69 | 38.37 | 0.59 | 10.31 | 188 | 9.3 |
| 2015 (2) | 35.49 | 13.68 | 1.88 | 31.47 | 0.69 | 21.05 | 0.19 | 72.73 | 5.30 | 15.65 | 1.94 | 6.49 | 0.54 | 51.95 | 172 | 17.81 |
| 2014 (1) | 31.22 | 6.3 | 1.43 | 0.7 | 0.57 | 58.33 | 0.11 | 10.0 | 4.58 | 0 | 1.83 | 0 | 0.35 | 0 | 146 | 0 |
