玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)5.022.871.830.684.6213.330.5826.0938.10.18-10.012.513.551.711.311.5522.5735.623.59-12.5110.486960.00.0
23Q3 (19)4.88-5.797.020.65-1.5214.040.462.2215.00.2-9.09-9.0913.324.546.569.438.517.464.10-3.5-15.056960.0-4.26
23Q2 (18)5.1830.486.580.6626.9215.790.4525.040.620.22-12.00.012.74-2.728.648.69-4.231.944.25-32.56-6.186960.0-4.26
23Q1 (17)3.97-19.47-7.030.52-13.33-22.390.36-14.29-2.70.2556.25-7.4113.107.62-16.529.076.444.656.3094.03-0.416960.0-4.26
22Q4 (16)4.938.11-13.050.65.26-6.250.425.0-17.650.16-27.27-27.2712.17-2.647.828.52-2.88-5.293.25-32.73-16.36696-4.26-4.26
22Q3 (15)4.56-6.17-8.250.570.0-8.060.425.0-2.440.220.00.012.506.580.28.7733.226.334.826.588.997270.03.41
22Q2 (14)4.8613.82-12.590.57-14.93-19.720.32-13.51-5.880.22-18.52-12.011.73-25.25-8.166.58-24.017.674.53-28.410.677270.03.41
22Q1 (13)4.27-24.69-4.260.674.6911.670.37-27.450.00.2722.7322.7315.6939.0116.648.67-3.664.456.3262.9728.197270.03.41
21Q4 (12)5.6714.083.280.643.23-9.860.5124.394.080.220.010.011.29-9.52-12.728.999.030.783.88-12.356.517273.413.41
21Q3 (11)4.97-10.61-2.930.62-12.68-4.620.4120.595.130.22-12.029.4112.47-2.31-1.748.2534.98.34.43-1.5533.327030.03.08
21Q2 (10)5.5624.665.50.7118.3316.390.34-8.11-10.530.2513.644.1712.77-5.0810.326.12-26.29-15.194.50-8.85-1.277030.03.08
21Q1 (9)4.46-18.7637.230.6-15.4917.650.37-24.498.820.2210.0-4.3513.454.02-14.278.30-7.05-20.74.9335.4-30.37030.08.82
20Q4 (8)5.497.232.430.719.239.230.4925.648.890.217.65-20.012.931.876.648.9317.176.313.649.72-21.897033.088.82
20Q3 (7)5.12-2.857.110.656.56-1.520.392.63-2.50.17-29.17-10.5312.709.68-8.067.625.64-8.973.32-27.09-16.476820.05.57
20Q2 (6)5.2762.155.820.6119.6110.910.3811.765.560.244.359.0911.57-26.244.817.21-31.07-0.254.55-35.653.096825.575.57
20Q1 (5)3.25-39.37-15.140.51-21.54-12.070.34-24.44-8.110.23-8.0-8.015.6929.43.6210.4624.618.297.0851.738.426460.00.0
19Q4 (4)5.3612.130.00.65-1.520.00.4512.50.00.2531.580.012.13-12.170.08.400.330.04.6617.340.06460.00.0
19Q3 (3)4.78-4.020.00.6620.00.00.411.110.00.19-13.640.013.8125.020.08.3715.760.03.97-10.020.06460.00.0
19Q2 (2)4.9830.030.00.55-5.170.00.36-2.70.00.22-12.00.011.04-27.070.07.23-25.170.04.42-32.320.06460.00.0
19Q1 (1)3.830.00.00.580.00.00.370.00.00.250.00.015.140.00.09.660.00.06.530.00.06460.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)19.062.362.513.721.8521.710.85-2.313.171.329.7118.94.46-4.556960.0
2022 (9)18.62-9.922.42-6.21.52-6.750.87-4.413.004.138.163.524.676.13696-4.26
2021 (8)20.678.052.584.031.631.240.919.6412.48-3.727.89-6.34.401.477273.41
2020 (7)19.130.952.481.641.611.90.83-9.7812.960.688.420.944.34-10.637033.08
2019 (6)18.95-0.262.445.631.58-11.730.925.7512.885.918.34-11.54.856.036825.57
2018 (5)19.0-6.452.318.451.799.150.872.3512.1615.939.4216.674.589.416460
2017 (4)20.31-2.212.135.451.644.460.854.9410.497.838.076.824.197.3200
2016 (3)20.77-1.982.025.211.5733.050.81-3.579.737.347.5635.743.90-1.6200
2015 (2)21.1901.9201.1800.8409.0605.5703.96000

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