- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q1 (20) | 4.35 | -7.25 | 6.62 | 0.13 | 0.0 | 8.33 | 0.57 | 0.0 | 21.28 | 0.19 | -24.0 | 11.76 | 2.99 | 7.82 | 1.61 | 13.10 | 7.82 | 13.75 | 4.37 | -18.06 | 4.83 | 0 | 0 | 0 |
| 23Q4 (19) | 4.69 | -6.2 | -0.64 | 0.13 | -18.75 | 30.0 | 0.57 | 3.64 | 1.79 | 0.25 | 4.17 | -3.85 | 2.77 | -13.38 | 30.83 | 12.15 | 10.49 | 2.44 | 5.33 | 11.05 | -3.23 | 0 | 0 | 0 |
| 23Q3 (18) | 5.0 | -0.79 | 9.17 | 0.16 | 45.45 | 33.33 | 0.55 | 0.0 | 5.77 | 0.24 | 26.32 | 50.0 | 3.20 | 46.62 | 22.13 | 11.00 | 0.8 | -3.12 | 4.80 | 27.33 | 37.4 | 0 | 0 | 0 |
| 23Q2 (17) | 5.04 | 23.53 | 20.0 | 0.11 | -8.33 | 37.5 | 0.55 | 17.02 | 10.0 | 0.19 | 11.76 | 58.33 | 2.18 | -25.79 | 14.58 | 10.91 | -5.27 | -8.33 | 3.77 | -9.52 | 31.94 | 0 | 0 | 0 |
| 23Q1 (16) | 4.08 | -13.56 | 8.8 | 0.12 | 20.0 | 50.0 | 0.47 | -16.07 | -6.0 | 0.17 | -34.62 | 13.33 | 2.94 | 38.82 | 37.87 | 11.52 | -2.91 | -13.6 | 4.17 | -24.36 | 4.17 | 0 | 0 | 0 |
| 22Q4 (15) | 4.72 | 3.06 | 10.8 | 0.1 | -16.67 | 0.0 | 0.56 | 7.69 | 12.0 | 0.26 | 62.5 | 160.0 | 2.12 | -19.14 | -9.75 | 11.86 | 4.5 | 1.08 | 5.51 | 57.68 | 134.66 | 0 | 0 | 0 |
| 22Q3 (14) | 4.58 | 9.05 | 20.53 | 0.12 | 50.0 | 20.0 | 0.52 | 4.0 | 26.83 | 0.16 | 33.33 | 0.0 | 2.62 | 37.55 | -0.44 | 11.35 | -4.63 | 5.23 | 3.49 | 22.27 | -17.03 | 0 | 0 | 0 |
| 22Q2 (13) | 4.2 | 12.0 | 14.75 | 0.08 | 0.0 | 0.0 | 0.5 | 0.0 | 13.64 | 0.12 | -20.0 | -14.29 | 1.90 | -10.71 | -12.86 | 11.90 | -10.71 | -0.97 | 2.86 | -28.57 | -25.31 | 0 | 0 | 0 |
| 22Q1 (12) | 3.75 | -11.97 | 25.42 | 0.08 | -20.0 | 0.0 | 0.5 | 0.0 | 28.21 | 0.15 | 50.0 | 15.38 | 2.13 | -9.12 | -20.27 | 13.33 | 13.6 | 2.22 | 4.00 | 70.4 | -8.0 | 0 | 0 | 0 |
| 21Q4 (11) | 4.26 | 12.11 | -30.62 | 0.1 | 0.0 | -28.57 | 0.5 | 21.95 | -29.58 | 0.1 | -37.5 | -61.54 | 2.35 | -10.8 | 2.95 | 11.74 | 8.78 | 1.5 | 2.35 | -44.25 | -44.56 | 0 | 0 | 0 |
| 21Q3 (10) | 3.8 | 3.83 | 0 | 0.1 | 25.0 | 0 | 0.41 | -6.82 | 0 | 0.16 | 14.29 | 0 | 2.63 | 20.39 | 0 | 10.79 | -10.25 | 0 | 4.21 | 10.08 | 0 | 0 | 0 | 0 |
| 21Q2 (9) | 3.66 | 22.41 | 0 | 0.08 | 0.0 | 0 | 0.44 | 12.82 | 0 | 0.14 | 7.69 | 0 | 2.19 | -18.31 | 0 | 12.02 | -7.83 | 0 | 3.83 | -12.02 | 0 | 0 | 0 | 0 |
| 21Q1 (8) | 2.99 | -51.3 | 0 | 0.08 | -42.86 | 0 | 0.39 | -45.07 | 0 | 0.13 | -50.0 | 0 | 2.68 | 17.34 | 0 | 13.04 | 12.8 | 0 | 4.35 | 2.68 | 0 | 0 | 0 | 0 |
| 20Q4 (7) | 6.14 | 0 | 0 | 0.14 | 0 | 0 | 0.71 | 0 | 0 | 0.26 | 0 | 0 | 2.28 | 0 | 0 | 11.56 | 0 | 0 | 4.23 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 18.81 | 8.98 | 0.52 | 36.84 | 2.15 | 2.87 | 0.85 | 23.19 | 2.76 | 25.57 | 11.43 | -5.61 | 4.52 | 13.04 | 0 | 0 |
| 2022 (9) | 17.26 | 17.41 | 0.38 | 11.76 | 2.09 | 20.81 | 0.69 | 32.69 | 2.20 | -4.81 | 12.11 | 2.89 | 4.00 | 13.01 | 0 | 0 |
| 2021 (8) | 14.7 | 32.08 | 0.34 | 25.93 | 1.73 | 30.08 | 0.52 | 8.33 | 2.31 | -4.66 | 11.77 | -1.51 | 3.54 | -17.98 | 0 | 0 |
| 2020 (7) | 11.13 | 30.02 | 0.27 | 3.85 | 1.33 | 20.91 | 0.48 | 17.07 | 2.43 | -20.13 | 11.95 | -7.01 | 4.31 | -9.96 | 0 | 0 |
| 2019 (6) | 8.56 | 23.88 | 0.26 | 30.0 | 1.1 | -4.35 | 0.41 | 36.67 | 3.04 | 4.94 | 12.85 | -22.79 | 4.79 | 10.32 | 0 | 0 |
| 2018 (5) | 6.91 | 0 | 0.2 | 0 | 1.15 | 0 | 0.3 | 0 | 2.89 | 0 | 16.64 | 0 | 4.34 | 0 | 0 | 0 |
