玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)65.05-2.62-12.0728.99-10.8-33.7830.26-10.15-32.023.87-9.92-33.954.02-26.1-52.483.52-16.59-49.790.15-6.25-21.0534.58-12.63-28.9512.86-22.86-42.2896.880.0-3.123.120.056.2530.65-2.767.7
23Q3 (19)66.801.33-5.7832.5017.67-2.7533.6816.34-0.6226.5020.621.455.4431.72-1.094.2232.70.240.1614.290.039.5815.023.3416.67-60.96-13.9896.880.60.03.12-15.62031.52-8.08-3.81
23Q2 (18)65.92-5.45-2.2827.62-15.09-9.1128.95-13.45-7.9221.97-14.48-13.064.13-17.56-18.383.18-23.56-18.670.14-12.5-6.6734.41-10.88-4.0742.70123.68-1.2996.30-0.79-0.263.7025.937.4134.291.611.88
23Q1 (17)69.72-5.761.9932.53-25.7-9.0833.45-24.83-7.0125.69-28.92-11.355.01-40.78-15.374.16-40.66-16.630.16-15.79-5.8838.61-20.67-5.4119.09-14.326.2397.06-2.94-2.942.9447.06033.7518.5912.28
22Q4 (16)73.984.348.3343.7831.020.8144.5031.3121.5536.1438.3623.188.4653.82-29.267.0166.51-30.320.1918.75-44.1248.6727.0817.6722.2814.9614.43100.003.231.452.00040.028.46-13.150.67
22Q3 (15)70.905.1033.429.97033.897.79026.123.3605.508.704.217.6700.166.67038.306.77019.38-55.2096.880.3300.00-100.0032.776.920
22Q2 (14)67.46-1.32030.39-15.06031.44-12.59025.27-12.805.06-14.5303.91-21.6400.15-11.76035.87-12.13043.26140.73096.55-3.4503.450030.651.960
22Q1 (13)68.360.1035.78-1.27035.97-1.75028.98-1.2305.92-50.504.99-50.400.17-50.0040.82-1.31017.97-7.70100.001.4500.00-100.0030.066.330
21Q4 (12)68.290036.240036.610029.340011.960010.06000.340041.360019.470098.57001.430028.2700
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)66.86-4.9630.42-16.085.0525.3231.59-14.324.53-16.7915.07-37.5512.95-35.190.53-22.0636.87-10.7512.86-42.2896.80-1.864.00192.01.24-36.1632.506.98
2022 (9)70.354.3836.250.754.03-0.3236.860.5729.481.0324.134.3719.982.720.681.4941.310.1722.2814.4398.630.851.37-37.91.94441.6530.385.56
2021 (8)67.40-6.2835.98-21.274.04-6.7436.65-22.4529.18-22.2923.12-16.4719.45-18.00.676.3541.24-20.7219.474.3497.790.892.21-28.090.36028.7825.73
2020 (7)71.9216.1745.7032.084.340.6447.2632.4637.5531.1627.6833.0823.7230.040.63-1.5652.0229.0518.6624.7396.930.393.07-11.040.00022.897.46
2019 (6)61.914.7534.600.494.3182.5435.681.2228.63-3.5120.80018.2400.64040.315.9414.9612.0696.55-0.973.4537.930.00021.3013.54
2018 (5)59.10034.4302.36035.25029.6700.0000.0000.00038.05013.35097.5002.5000.00018.760

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