- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 55.67 | -7.32 | -10.76 | 3.54 | -5.09 | -15.31 | 7.29 | 0.14 | -15.23 | 0.03 | 0.0 | 0.0 | 6.36 | 2.41 | -5.1 | 13.10 | 8.05 | -5.02 | 0.05 | 7.9 | 12.05 | 1173 | 0.0 | 0.0 |
| 23Q3 (19) | 60.07 | -6.39 | -12.7 | 3.73 | -3.12 | -14.25 | 7.28 | -0.55 | -3.32 | 0.03 | 0.0 | -25.0 | 6.21 | 3.5 | -1.78 | 12.12 | 6.24 | 10.75 | 0.05 | 6.83 | -14.09 | 1173 | 0.0 | 45.71 |
| 23Q2 (18) | 64.17 | -3.3 | -6.55 | 3.85 | -0.77 | -15.75 | 7.32 | 0.27 | 8.77 | 0.03 | 0.0 | 0 | 6.00 | 2.61 | -9.85 | 11.41 | 3.7 | 16.39 | 0.05 | 3.41 | 0 | 1173 | 0.0 | 45.71 |
| 23Q1 (17) | 66.36 | 6.38 | 6.38 | 3.88 | -7.18 | 1.04 | 7.3 | -15.12 | -0.41 | 0.03 | 0.0 | 0 | 5.85 | -12.74 | -5.02 | 11.00 | -20.21 | -6.38 | 0.05 | -6.0 | 0 | 1173 | 0.0 | 45.71 |
| 22Q4 (16) | 62.38 | -9.34 | 13.46 | 4.18 | -3.91 | 6.91 | 8.6 | 14.21 | 25.73 | 0.03 | -25.0 | 0 | 6.70 | 6.0 | -5.78 | 13.79 | 25.98 | 10.82 | 0.05 | -17.27 | 0 | 1173 | 45.71 | 45.71 |
| 22Q3 (15) | 68.81 | 0.2 | 7.68 | 4.35 | -4.81 | 26.45 | 7.53 | 11.89 | 33.51 | 0.04 | 0 | 0 | 6.32 | -5.01 | 17.43 | 10.94 | 11.66 | 23.98 | 0.06 | 0 | 0 | 805 | 0.0 | 5.92 |
| 22Q2 (14) | 68.67 | 10.08 | 31.3 | 4.57 | 19.01 | 42.81 | 6.73 | -8.19 | 21.04 | 0 | 0 | 0 | 6.66 | 8.11 | 8.77 | 9.80 | -16.6 | -7.81 | 0.00 | 0 | 0 | 805 | 0.0 | 5.92 |
| 22Q1 (13) | 62.38 | 13.46 | 41.32 | 3.84 | -1.79 | 52.99 | 7.33 | 7.16 | 45.73 | 0 | 0 | 0 | 6.16 | -13.44 | 8.25 | 11.75 | -5.55 | 3.12 | 0.00 | 0 | 0 | 805 | 0.0 | 5.92 |
| 21Q4 (12) | 54.98 | -13.96 | 57.94 | 3.91 | 13.66 | 68.53 | 6.84 | 21.28 | 38.46 | 0 | 0 | 0 | 7.11 | 32.1 | 6.71 | 12.44 | 40.95 | -12.33 | 0.00 | 0 | 0 | 805 | 5.92 | 5.92 |
| 21Q3 (11) | 63.9 | 22.18 | 79.95 | 3.44 | 7.5 | 50.88 | 5.64 | 1.44 | 16.29 | 0 | 0 | 0 | 5.38 | -12.01 | -16.16 | 8.83 | -16.98 | -35.38 | 0.00 | 0 | 0 | 760 | 0.0 | -9.31 |
| 21Q2 (10) | 52.3 | 18.49 | 36.98 | 3.2 | 27.49 | 46.79 | 5.56 | 10.54 | 4.51 | 0 | 0 | 0 | 6.12 | 7.6 | 7.16 | 10.63 | -6.71 | -23.7 | 0.00 | 0 | 0 | 760 | 0.0 | -9.31 |
| 21Q1 (9) | 44.14 | 26.8 | 1.4 | 2.51 | 8.19 | 0.8 | 5.03 | 1.82 | -5.81 | 0 | 0 | 0 | 5.69 | -14.68 | -0.59 | 11.40 | -19.7 | -7.11 | 0.00 | 0 | 0 | 760 | 0.0 | -10.38 |
| 20Q4 (8) | 34.81 | -1.97 | -13.3 | 2.32 | 1.75 | -13.75 | 4.94 | 1.86 | -16.41 | 0 | 0 | 0 | 6.66 | 3.8 | -0.52 | 14.19 | 3.9 | -3.59 | 0.00 | 0 | 0 | 760 | -9.31 | -10.38 |
| 20Q3 (7) | 35.51 | -6.99 | -33.4 | 2.28 | 4.59 | -18.28 | 4.85 | -8.83 | -18.21 | 0 | 0 | 0 | 6.42 | 12.45 | 22.71 | 13.66 | -1.98 | 22.81 | 0.00 | 0 | 0 | 838 | 0.0 | -1.18 |
| 20Q2 (6) | 38.18 | -12.29 | -23.58 | 2.18 | -12.45 | -24.57 | 5.32 | -0.37 | -6.17 | 0 | 0 | 0 | 5.71 | -0.18 | -1.29 | 13.93 | 13.59 | 22.78 | 0.00 | 0 | 0 | 838 | -1.18 | -1.18 |
| 20Q1 (5) | 43.53 | 8.42 | -14.18 | 2.49 | -7.43 | -15.88 | 5.34 | -9.64 | -6.32 | 0 | 0 | 0 | 5.72 | -14.62 | -1.98 | 12.27 | -16.66 | 9.16 | 0.00 | 0 | 0 | 848 | 0.0 | 0.0 |
| 19Q4 (4) | 40.15 | -24.7 | 0.0 | 2.69 | -3.58 | 0.0 | 5.91 | -0.34 | 0.0 | 0 | 0 | 0.0 | 6.70 | 28.04 | 0.0 | 14.72 | 32.35 | 0.0 | 0.00 | 0 | 0.0 | 848 | 0.0 | 0.0 |
| 19Q3 (3) | 53.32 | 6.73 | 0.0 | 2.79 | -3.46 | 0.0 | 5.93 | 4.59 | 0.0 | 0 | 0 | 0.0 | 5.23 | -9.54 | 0.0 | 11.12 | -2.0 | 0.0 | 0.00 | 0 | 0.0 | 848 | 0.0 | 0.0 |
| 19Q2 (2) | 49.96 | -1.5 | 0.0 | 2.89 | -2.36 | 0.0 | 5.67 | -0.53 | 0.0 | 0 | 0 | 0.0 | 5.78 | -0.88 | 0.0 | 11.35 | 0.99 | 0.0 | 0.00 | 0 | 0.0 | 848 | 0.0 | 0.0 |
| 19Q1 (1) | 50.72 | 0.0 | 0.0 | 2.96 | 0.0 | 0.0 | 5.7 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 5.84 | 0.0 | 0.0 | 11.24 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 848 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 246.27 | -6.09 | 14.99 | -11.51 | 29.2 | -3.25 | 0.11 | 57.14 | 6.09 | -5.77 | 11.86 | 3.03 | 0.04 | 67.34 | 1173 | 0.0 |
| 2022 (9) | 262.25 | 21.8 | 16.94 | 29.71 | 30.18 | 30.76 | 0.07 | 0 | 6.46 | 6.5 | 11.51 | 7.36 | 0.03 | 0 | 1173 | 45.71 |
| 2021 (8) | 215.32 | 41.63 | 13.06 | 40.88 | 23.08 | 12.92 | 0 | 0 | 6.07 | -0.53 | 10.72 | -20.27 | 0.00 | 0 | 805 | 5.92 |
| 2020 (7) | 152.03 | -21.69 | 9.27 | -18.18 | 20.44 | -11.93 | 0 | 0 | 6.10 | 4.49 | 13.44 | 12.46 | 0.00 | 0 | 760 | -9.31 |
| 2019 (6) | 194.15 | 16.19 | 11.33 | -0.44 | 23.21 | 8.51 | 0 | 0 | 5.84 | -14.31 | 11.95 | -6.61 | 0.00 | 0 | 838 | -1.18 |
| 2018 (5) | 167.1 | 47.98 | 11.38 | 32.79 | 21.39 | 5.58 | 0 | 0 | 6.81 | -10.27 | 12.80 | -28.65 | 0.00 | 0 | 848 | 10.42 |
| 2017 (4) | 112.92 | 11.84 | 8.57 | 13.06 | 20.26 | 9.93 | 0 | 0 | 7.59 | 1.1 | 17.94 | -1.7 | 0.00 | 0 | 768 | 12.61 |
| 2016 (3) | 100.97 | -7.76 | 7.58 | -6.65 | 18.43 | 3.83 | 0 | 0 | 7.51 | 1.21 | 18.25 | 12.57 | 0.00 | 0 | 682 | -6.19 |
| 2015 (2) | 109.47 | -3.59 | 8.12 | -0.12 | 17.75 | 1.43 | 0 | 0 | 7.42 | 3.6 | 16.21 | 5.21 | 0.00 | 0 | 727 | -4.34 |
| 2014 (1) | 113.55 | 38.21 | 8.13 | 35.27 | 17.5 | 30.11 | 0 | 0 | 7.16 | 0 | 15.41 | 0 | 0.00 | 0 | 760 | 11.11 |
