- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.83 | 3.75 | 245.83 | 0 | 0 | 0 | 0.17 | 112.5 | 88.89 | 0.01 | 0.0 | 0.0 | 0.00 | 0 | 0 | 20.48 | 104.82 | -45.38 | 1.20 | -3.61 | -71.08 | 138 | 0.0 | 0.0 |
| 23Q3 (19) | 0.8 | 220.0 | 11.11 | 0 | -100.0 | -100.0 | 0.08 | -11.11 | -92.31 | 0.01 | 0.0 | -87.5 | 0.00 | -100.0 | -100.0 | 10.00 | -72.22 | -93.08 | 1.25 | -68.75 | -88.75 | 138 | 0.0 | -80.31 |
| 23Q2 (18) | 0.25 | 13.64 | -56.9 | 0.01 | 0 | -66.67 | 0.09 | -25.0 | -52.63 | 0.01 | 0.0 | -88.89 | 4.00 | 0 | -22.67 | 36.00 | -34.0 | 9.89 | 4.00 | -12.0 | -74.22 | 138 | 0.0 | -80.31 |
| 23Q1 (17) | 0.22 | -8.33 | -62.71 | 0 | 0 | -100.0 | 0.12 | 33.33 | -29.41 | 0.01 | 0.0 | -88.89 | 0.00 | 0 | -100.0 | 54.55 | 45.45 | 89.3 | 4.55 | 9.09 | -70.2 | 138 | 0.0 | -80.31 |
| 22Q4 (16) | 0.24 | -66.67 | -80.33 | 0 | -100.0 | -100.0 | 0.09 | -91.35 | -43.75 | 0.01 | -87.5 | -91.67 | 0.00 | -100.0 | -100.0 | 37.50 | -74.04 | 185.94 | 4.17 | -62.5 | -57.64 | 138 | -80.31 | -80.31 |
| 22Q3 (15) | 0.72 | 24.14 | -27.27 | 0.02 | -33.33 | 0.0 | 1.04 | 447.37 | 593.33 | 0.08 | -11.11 | -33.33 | 2.78 | -46.3 | 37.5 | 144.44 | 340.94 | 853.33 | 11.11 | -28.4 | -8.33 | 701 | 0.0 | -3.18 |
| 22Q2 (14) | 0.58 | -1.69 | -53.97 | 0.03 | 0.0 | 50.0 | 0.19 | 11.76 | -13.64 | 0.09 | 0.0 | -18.18 | 5.17 | 1.72 | 225.86 | 32.76 | 13.69 | 87.62 | 15.52 | 1.72 | 77.74 | 701 | 0.0 | -3.18 |
| 22Q1 (13) | 0.59 | -51.64 | -30.59 | 0.03 | 0.0 | 50.0 | 0.17 | 6.25 | -29.17 | 0.09 | -25.0 | 28.57 | 5.08 | 106.78 | 116.1 | 28.81 | 119.7 | 2.05 | 15.25 | 55.08 | 85.23 | 701 | 0.0 | -3.18 |
| 21Q4 (12) | 1.22 | 23.23 | 134.62 | 0.03 | 50.0 | 0.0 | 0.16 | 6.67 | -38.46 | 0.12 | 0.0 | -25.0 | 2.46 | 21.72 | -57.38 | 13.11 | -13.44 | -73.77 | 9.84 | -18.85 | -68.03 | 701 | -3.18 | -3.18 |
| 21Q3 (11) | 0.99 | -21.43 | 35.62 | 0.02 | 0.0 | -97.1 | 0.15 | -31.82 | -28.57 | 0.12 | 9.09 | -29.41 | 2.02 | 27.27 | -97.86 | 15.15 | -13.22 | -47.33 | 12.12 | 38.84 | -47.95 | 724 | 0.0 | -56.07 |
| 21Q2 (10) | 1.26 | 48.24 | 2.44 | 0.02 | 0.0 | -97.1 | 0.22 | -8.33 | 10.0 | 0.11 | 57.14 | -21.43 | 1.59 | -32.54 | -97.17 | 17.46 | -38.16 | 7.38 | 8.73 | 6.01 | -23.3 | 724 | 0.0 | -56.07 |
| 21Q1 (9) | 0.85 | 63.46 | -34.62 | 0.02 | -33.33 | -97.18 | 0.24 | -7.69 | -14.29 | 0.07 | -56.25 | -46.15 | 2.35 | -59.22 | -95.69 | 28.24 | -43.53 | 31.09 | 8.24 | -73.24 | -17.65 | 724 | 0.0 | -56.07 |
| 20Q4 (8) | 0.52 | -28.77 | -77.68 | 0.03 | -95.65 | -95.77 | 0.26 | 23.81 | -3.7 | 0.16 | -5.88 | 33.33 | 5.77 | -93.9 | -81.07 | 50.00 | 73.81 | 331.48 | 30.77 | 32.13 | 497.44 | 724 | -56.07 | -56.07 |
| 20Q3 (7) | 0.73 | -40.65 | -80.79 | 0.69 | 0.0 | -6.76 | 0.21 | 5.0 | -30.0 | 0.17 | 21.43 | 13.33 | 94.52 | 68.49 | 385.38 | 28.77 | 76.92 | 264.38 | 23.29 | 104.6 | 489.95 | 1648 | 0.0 | 0.0 |
| 20Q2 (6) | 1.23 | -5.38 | -84.64 | 0.69 | -2.82 | -9.21 | 0.2 | -28.57 | -31.03 | 0.14 | 7.69 | -12.5 | 56.10 | 2.71 | 491.24 | 16.26 | -24.51 | 349.12 | 11.38 | 13.82 | 469.82 | 1648 | 0.0 | 0.0 |
| 20Q1 (5) | 1.3 | -44.21 | -80.51 | 0.71 | 0.0 | -6.58 | 0.28 | 3.7 | -6.67 | 0.13 | 8.33 | 8.33 | 54.62 | 79.23 | 379.32 | 21.54 | 85.87 | 378.87 | 10.00 | 94.17 | 455.83 | 1648 | 0.0 | 0.0 |
| 19Q4 (4) | 2.33 | -38.68 | 0.0 | 0.71 | -4.05 | 0.0 | 0.27 | -10.0 | 0.0 | 0.12 | -20.0 | 0.0 | 30.47 | 56.48 | 0.0 | 11.59 | 46.78 | 0.0 | 5.15 | 30.47 | 0.0 | 1648 | 0.0 | 0.0 |
| 19Q3 (3) | 3.8 | -52.56 | 0.0 | 0.74 | -2.63 | 0.0 | 0.3 | 3.45 | 0.0 | 0.15 | -6.25 | 0.0 | 19.47 | 105.24 | 0.0 | 7.89 | 118.06 | 0.0 | 3.95 | 97.62 | 0.0 | 1648 | 0.0 | 0.0 |
| 19Q2 (2) | 8.01 | 20.09 | 0.0 | 0.76 | 0.0 | 0.0 | 0.29 | -3.33 | 0.0 | 0.16 | 33.33 | 0.0 | 9.49 | -16.73 | 0.0 | 3.62 | -19.5 | 0.0 | 2.00 | 11.03 | 0.0 | 1648 | 0.0 | 0.0 |
| 19Q1 (1) | 6.67 | 0.0 | 0.0 | 0.76 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 11.39 | 0.0 | 0.0 | 4.50 | 0.0 | 0.0 | 1.80 | 0.0 | 0.0 | 1648 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2.1 | -1.41 | 0.01 | -85.71 | 0.47 | -68.46 | 0.02 | -92.31 | 0.48 | -85.51 | 22.38 | -68.01 | 0.95 | -92.2 | 138 | 0.0 |
| 2022 (9) | 2.13 | -50.69 | 0.07 | -22.22 | 1.49 | 91.03 | 0.26 | -38.1 | 3.29 | 57.75 | 69.95 | 287.43 | 12.21 | 25.55 | 138 | -80.31 |
| 2021 (8) | 4.32 | 14.29 | 0.09 | -95.77 | 0.78 | -18.75 | 0.42 | -31.15 | 2.08 | -96.3 | 18.06 | -28.91 | 9.72 | -39.75 | 701 | -3.18 |
| 2020 (7) | 3.78 | -81.84 | 2.13 | -28.28 | 0.96 | -16.52 | 0.61 | 10.91 | 56.35 | 294.82 | 25.40 | 359.57 | 16.14 | 510.59 | 724 | -56.07 |
| 2019 (6) | 20.81 | -47.82 | 2.97 | -1.98 | 1.15 | 13.86 | 0.55 | 685.71 | 14.27 | 87.84 | 5.53 | 118.2 | 2.64 | 1405.73 | 1648 | 0.0 |
| 2018 (5) | 39.88 | -0.92 | 3.03 | -2.26 | 1.01 | 5.21 | 0.07 | -12.5 | 7.60 | -1.35 | 2.53 | 6.18 | 0.18 | -11.69 | 1648 | 1.04 |
| 2017 (4) | 40.25 | -19.6 | 3.1 | -5.78 | 0.96 | -4.95 | 0.08 | 33.33 | 7.70 | 17.19 | 2.39 | 18.22 | 0.20 | 65.83 | 1631 | 1.75 |
| 2016 (3) | 50.06 | -13.81 | 3.29 | 1.54 | 1.01 | -5.61 | 0.06 | -40.0 | 6.57 | 17.81 | 2.02 | 9.51 | 0.12 | -30.39 | 1603 | 0.5 |
| 2015 (2) | 58.08 | 1.47 | 3.24 | -7.69 | 1.07 | 2.88 | 0.1 | 0.0 | 5.58 | -9.03 | 1.84 | 1.4 | 0.17 | -1.45 | 1595 | 0.44 |
| 2014 (1) | 57.24 | 10.65 | 3.51 | 16.23 | 1.04 | 10.64 | 0.1 | 42.86 | 6.13 | 0 | 1.82 | 0 | 0.17 | 0 | 1588 | 3.32 |
