- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.51 | 2.61 | 5.35 | 2.49 | 5.06 | 13.18 | 0.54 | 5.88 | 17.39 | 0.02 | 100.0 | 100.0 | 45.19 | 2.39 | 7.43 | 9.80 | 3.19 | 11.43 | 0.36 | 94.92 | 89.84 | 1366 | 0.0 | 0.0 |
| 23Q3 (19) | 5.37 | 6.55 | 18.28 | 2.37 | 6.76 | 10.75 | 0.51 | 24.39 | 30.77 | 0.01 | 0.0 | 0.0 | 44.13 | 0.2 | -6.37 | 9.50 | 16.75 | 10.56 | 0.19 | -6.15 | -15.46 | 1366 | 0.0 | -1.44 |
| 23Q2 (18) | 5.04 | -2.7 | 23.83 | 2.22 | 0.0 | 10.45 | 0.41 | 5.13 | 13.89 | 0.01 | 0.0 | 0.0 | 44.05 | 2.78 | -10.81 | 8.13 | 8.05 | -8.03 | 0.20 | 2.78 | -19.25 | 1366 | 0.0 | -1.44 |
| 23Q1 (17) | 5.18 | -0.96 | 14.6 | 2.22 | 0.91 | 5.71 | 0.39 | -15.22 | 5.41 | 0.01 | 0.0 | 0.0 | 42.86 | 1.88 | -7.76 | 7.53 | -14.4 | -8.02 | 0.19 | 0.97 | -12.74 | 1366 | 0.0 | -1.44 |
| 22Q4 (16) | 5.23 | 15.2 | 6.73 | 2.2 | 2.8 | 4.27 | 0.46 | 17.95 | 12.2 | 0.01 | 0.0 | 0.0 | 42.07 | -10.76 | -2.31 | 8.80 | 2.39 | 5.12 | 0.19 | -13.19 | -6.31 | 1366 | -1.44 | -1.44 |
| 22Q3 (15) | 4.54 | 11.55 | 6.32 | 2.14 | 6.47 | 10.31 | 0.39 | 8.33 | 8.33 | 0.01 | 0.0 | 0.0 | 47.14 | -4.55 | 3.75 | 8.59 | -2.88 | 1.89 | 0.22 | -10.35 | -5.95 | 1386 | 0.0 | -6.41 |
| 22Q2 (14) | 4.07 | -9.96 | 7.96 | 2.01 | -4.29 | 4.15 | 0.36 | -2.7 | 9.09 | 0.01 | 0.0 | 0.0 | 49.39 | 6.3 | -3.53 | 8.85 | 8.05 | 1.05 | 0.25 | 11.06 | -7.37 | 1386 | 0.0 | -6.41 |
| 22Q1 (13) | 4.52 | -7.76 | -5.64 | 2.1 | -0.47 | -3.67 | 0.37 | -9.76 | -7.5 | 0.01 | 0.0 | 0.0 | 46.46 | 7.89 | 2.08 | 8.19 | -2.17 | -1.97 | 0.22 | 8.41 | 5.97 | 1386 | 0.0 | -6.41 |
| 21Q4 (12) | 4.9 | 14.75 | -2.97 | 2.11 | 8.76 | -5.8 | 0.41 | 13.89 | 5.13 | 0.01 | 0.0 | 0.0 | 43.06 | -5.22 | -2.92 | 8.37 | -0.75 | 8.35 | 0.20 | -12.86 | 3.06 | 1386 | -6.41 | -6.41 |
| 21Q3 (11) | 4.27 | 13.26 | -15.45 | 1.94 | 0.52 | -12.22 | 0.36 | 9.09 | -10.0 | 0.01 | 0.0 | 0.0 | 45.43 | -11.25 | 3.82 | 8.43 | -3.68 | 6.44 | 0.23 | -11.71 | 18.27 | 1481 | 0.0 | -6.33 |
| 21Q2 (10) | 3.77 | -21.29 | -8.5 | 1.93 | -11.47 | -3.98 | 0.33 | -17.5 | -10.81 | 0.01 | 0.0 | 0.0 | 51.19 | 12.49 | 4.93 | 8.75 | 4.82 | -2.53 | 0.27 | 27.06 | 9.28 | 1481 | 0.0 | -6.33 |
| 21Q1 (9) | 4.79 | -5.15 | -1.03 | 2.18 | -2.68 | -3.11 | 0.4 | 2.56 | -2.44 | 0.01 | 0.0 | 0.0 | 45.51 | 2.6 | -2.1 | 8.35 | 8.13 | -1.42 | 0.21 | 5.43 | 1.04 | 1481 | 0.0 | -6.33 |
| 20Q4 (8) | 5.05 | 0.0 | -12.48 | 2.24 | 1.36 | -5.88 | 0.39 | -2.5 | -26.42 | 0.01 | 0.0 | 0.0 | 44.36 | 1.36 | 7.54 | 7.72 | -2.5 | -15.92 | 0.20 | 0.0 | 14.26 | 1481 | -6.33 | -6.62 |
| 20Q3 (7) | 5.05 | 22.57 | -11.56 | 2.21 | 9.95 | -5.96 | 0.4 | 8.11 | -13.04 | 0.01 | 0.0 | 0.0 | 43.76 | -10.3 | 6.33 | 7.92 | -11.8 | -1.68 | 0.20 | -18.42 | 13.07 | 1581 | 0.0 | -0.32 |
| 20Q2 (6) | 4.12 | -14.88 | -23.28 | 2.01 | -10.67 | -11.84 | 0.37 | -9.76 | -13.95 | 0.01 | 0.0 | 0.0 | 48.79 | 4.94 | 14.9 | 8.98 | 6.01 | 12.15 | 0.24 | 17.48 | 30.34 | 1581 | 0.0 | -0.32 |
| 20Q1 (5) | 4.84 | -16.12 | -14.03 | 2.25 | -5.46 | -3.02 | 0.41 | -22.64 | -4.65 | 0.01 | 0.0 | 0.0 | 46.49 | 12.7 | 12.81 | 8.47 | -7.78 | 10.91 | 0.21 | 19.21 | 16.32 | 1581 | -0.32 | -0.32 |
| 19Q4 (4) | 5.77 | 1.05 | 0.0 | 2.38 | 1.28 | 0.0 | 0.53 | 15.22 | 0.0 | 0.01 | 0.0 | 0.0 | 41.25 | 0.22 | 0.0 | 9.19 | 14.02 | 0.0 | 0.17 | -1.04 | 0.0 | 1586 | 0.0 | 0.0 |
| 19Q3 (3) | 5.71 | 6.33 | 0.0 | 2.35 | 3.07 | 0.0 | 0.46 | 6.98 | 0.0 | 0.01 | 0.0 | 0.0 | 41.16 | -3.07 | 0.0 | 8.06 | 0.61 | 0.0 | 0.18 | -5.95 | 0.0 | 1586 | 0.0 | 0.0 |
| 19Q2 (2) | 5.37 | -4.62 | 0.0 | 2.28 | -1.72 | 0.0 | 0.43 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 42.46 | 3.03 | 0.0 | 8.01 | 4.84 | 0.0 | 0.19 | 4.84 | 0.0 | 1586 | 0.0 | 0.0 |
| 19Q1 (1) | 5.63 | 0.0 | 0.0 | 2.32 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 41.21 | 0.0 | 0.0 | 7.64 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 1586 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 21.1 | 14.92 | 9.3 | 9.93 | 1.86 | 16.98 | 0.06 | 0.0 | 44.08 | -4.35 | 8.82 | 1.79 | 0.28 | -12.99 | 1366 | 0.0 |
| 2022 (9) | 18.36 | 3.55 | 8.46 | 3.55 | 1.59 | 5.3 | 0.06 | 0.0 | 46.08 | -0.0 | 8.66 | 1.68 | 0.33 | -3.43 | 1366 | -1.44 |
| 2021 (8) | 17.73 | -6.98 | 8.17 | -6.2 | 1.51 | -3.82 | 0.06 | 20.0 | 46.08 | 0.84 | 8.52 | 3.39 | 0.34 | 29.0 | 1386 | -6.41 |
| 2020 (7) | 19.06 | -15.21 | 8.71 | -6.55 | 1.57 | -15.14 | 0.05 | 0.0 | 45.70 | 10.22 | 8.24 | 0.09 | 0.26 | 17.94 | 1481 | -6.33 |
| 2019 (6) | 22.48 | 2.51 | 9.32 | 3.33 | 1.85 | 0.0 | 0.05 | 0.0 | 41.46 | 0.8 | 8.23 | -2.45 | 0.22 | -2.45 | 1581 | -0.32 |
| 2018 (5) | 21.93 | 2.96 | 9.02 | 9.2 | 1.85 | -2.12 | 0.05 | 25.0 | 41.13 | 6.06 | 8.44 | -4.93 | 0.23 | 21.41 | 1586 | 0.76 |
| 2017 (4) | 21.3 | -0.23 | 8.26 | 0.12 | 1.89 | -0.53 | 0.04 | 0.0 | 38.78 | 0.36 | 8.87 | -0.29 | 0.19 | 0.23 | 1574 | -1.62 |
| 2016 (3) | 21.35 | 0.09 | 8.25 | -1.9 | 1.9 | -1.55 | 0.04 | 33.33 | 38.64 | -1.99 | 8.90 | -1.65 | 0.19 | 33.21 | 1600 | 3.09 |
| 2015 (2) | 21.33 | -0.74 | 8.41 | 0.84 | 1.93 | -5.85 | 0.03 | 50.0 | 39.43 | 1.6 | 9.05 | -5.15 | 0.14 | 51.13 | 1552 | -0.39 |
| 2014 (1) | 21.49 | 3.52 | 8.34 | 2.46 | 2.05 | 3.02 | 0.02 | 0.0 | 38.81 | 0 | 9.54 | 0 | 0.09 | 0 | 1558 | 2.16 |
