- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.64 | -11.62 | -24.55 | 0.25 | -16.67 | 13.64 | 0.59 | 1.72 | 5.36 | 0 | 0 | 0 | 5.39 | -5.71 | 50.62 | 12.72 | 15.1 | 39.64 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 5.25 | -16.27 | -29.91 | 0.3 | 3.45 | 0.0 | 0.58 | 0.0 | -1.69 | 0 | 0 | 0 | 5.71 | 23.55 | 42.67 | 11.05 | 19.43 | 40.25 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 6.27 | 15.9 | -9.26 | 0.29 | 3.57 | 11.54 | 0.58 | 5.45 | 7.41 | 0 | 0 | 0 | 4.63 | -10.63 | 22.92 | 9.25 | -9.01 | 18.37 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 5.41 | -12.03 | -11.89 | 0.28 | 27.27 | -6.67 | 0.55 | -1.79 | -1.79 | 0 | 0 | 0 | 5.18 | 44.68 | 5.93 | 10.17 | 11.65 | 11.47 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 6.15 | -17.89 | -0.16 | 0.22 | -26.67 | -15.38 | 0.56 | -5.08 | -18.84 | 0 | 0 | 0 | 3.58 | -10.69 | -15.25 | 9.11 | 15.6 | -18.71 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 7.49 | 8.39 | 9.82 | 0.3 | 15.38 | -6.25 | 0.59 | 9.26 | -6.35 | 0 | 0 | 0 | 4.01 | 6.45 | -14.64 | 7.88 | 0.8 | -14.73 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 6.91 | 12.54 | 27.49 | 0.26 | -13.33 | -7.14 | 0.54 | -3.57 | -3.57 | 0 | 0 | 0 | 3.76 | -22.99 | -27.17 | 7.81 | -14.32 | -24.36 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 6.14 | -0.32 | 13.91 | 0.3 | 15.38 | 7.14 | 0.56 | -18.84 | -1.75 | 0 | 0 | 0 | 4.89 | 15.76 | -5.94 | 9.12 | -18.58 | -13.76 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 6.16 | -9.68 | 2.16 | 0.26 | -18.75 | 23.81 | 0.69 | 9.52 | 23.21 | 0 | 0 | 0 | 4.22 | -10.04 | 21.2 | 11.20 | 21.26 | 20.61 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 6.82 | 25.83 | 8.6 | 0.32 | 14.29 | 3.23 | 0.63 | 12.5 | 6.78 | 0 | 0 | 0 | 4.69 | -9.17 | -4.95 | 9.24 | -10.59 | -1.68 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 5.42 | 0.56 | 12.68 | 0.28 | 0.0 | 3.7 | 0.56 | -1.75 | -3.45 | 0 | 0 | 0 | 5.17 | -0.55 | -7.97 | 10.33 | -2.3 | -14.31 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 5.39 | -10.61 | 3.26 | 0.28 | 33.33 | -3.45 | 0.57 | 1.79 | -8.06 | 0 | 0 | 0 | 5.19 | 49.17 | -6.49 | 10.58 | 13.87 | -10.96 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 6.03 | -3.98 | 7.1 | 0.21 | -32.26 | -4.55 | 0.56 | -5.08 | 1.82 | 0 | 0 | 0 | 3.48 | -29.45 | -10.88 | 9.29 | -1.15 | -4.94 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 6.28 | 30.56 | -17.37 | 0.31 | 14.81 | -6.06 | 0.59 | 1.72 | -4.84 | 0 | 0 | 0 | 4.94 | -12.06 | 13.68 | 9.39 | -22.09 | 15.16 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 4.81 | -7.85 | -20.76 | 0.27 | -6.9 | -15.62 | 0.58 | -6.45 | -20.55 | 0 | 0 | 0 | 5.61 | 1.04 | 6.48 | 12.06 | 1.52 | 0.26 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (5) | 5.22 | -7.28 | 2.15 | 0.29 | 31.82 | -9.38 | 0.62 | 12.73 | 3.33 | 0 | 0 | 0 | 5.56 | 42.17 | -11.28 | 11.88 | 21.58 | 1.16 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (4) | 5.63 | -25.92 | 0.0 | 0.22 | -33.33 | 0.0 | 0.55 | -11.29 | 0.0 | 0 | 0 | 0.0 | 3.91 | -10.01 | 0.0 | 9.77 | 19.75 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 7.6 | 25.21 | 0.0 | 0.33 | 3.12 | 0.0 | 0.62 | -15.07 | 0.0 | 0 | 0 | 0.0 | 4.34 | -17.64 | 0.0 | 8.16 | -32.17 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 6.07 | 18.79 | 0.0 | 0.32 | 0.0 | 0.0 | 0.73 | 21.67 | 0.0 | 0 | 0 | 0.0 | 5.27 | -15.82 | 0.0 | 12.03 | 2.42 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 5.11 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 0.6 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 6.26 | 0.0 | 0.0 | 11.74 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 21.57 | -19.18 | 1.13 | 4.63 | 2.29 | 1.78 | 0 | 0 | 5.24 | 29.47 | 10.62 | 25.94 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 26.69 | 12.19 | 1.08 | -4.42 | 2.25 | -7.79 | 0 | 0 | 4.05 | -14.81 | 8.43 | -17.81 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 23.79 | 6.49 | 1.13 | 4.63 | 2.44 | 4.27 | 0 | 0 | 4.75 | -1.75 | 10.26 | -2.08 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 22.34 | -8.48 | 1.08 | -8.47 | 2.34 | -6.4 | 0 | 0 | 4.83 | 0.01 | 10.47 | 2.27 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 24.41 | -4.01 | 1.18 | -2.48 | 2.5 | -6.37 | 0 | 0 | 4.83 | 1.6 | 10.24 | -2.45 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 25.43 | -4.22 | 1.21 | -3.2 | 2.67 | -3.61 | 0 | 0 | 4.76 | 1.06 | 10.50 | 0.64 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 26.55 | -8.07 | 1.25 | -7.41 | 2.77 | -13.98 | 0 | 0 | 4.71 | 0.72 | 10.43 | -6.43 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 28.88 | 5.94 | 1.35 | 7.14 | 3.22 | 4.55 | 0 | 0 | 4.67 | 1.13 | 11.15 | -1.32 | 0.00 | 0 | 381 | 0.0 |
| 2015 (2) | 27.26 | -8.83 | 1.26 | -1.56 | 3.08 | -9.68 | 0 | 0 | 4.62 | 7.97 | 11.30 | -0.93 | 0.00 | 0 | 381 | 0.0 |
| 2014 (1) | 29.9 | -11.77 | 1.28 | 0.79 | 3.41 | -12.34 | 0 | 0 | 4.28 | 0 | 11.40 | 0 | 0.00 | 0 | 381 | 0.0 |
