- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 20Q3 (20) | 37.31 | 19.16 | -10.57 | 0.75 | 8.7 | 1.35 | 3.31 | 5.08 | 10.33 | 4.67 | 8.1 | -8.79 | 2.01 | -8.78 | 13.33 | 8.87 | -11.82 | 23.37 | 12.52 | -9.28 | 1.99 | 3317 | 0.0 | -9.15 |
| 20Q2 (19) | 31.31 | -7.59 | -22.25 | 0.69 | 0.0 | -14.81 | 3.15 | 7.51 | -2.78 | 4.32 | -8.47 | -14.79 | 2.20 | 8.21 | 9.56 | 10.06 | 16.33 | 25.04 | 13.80 | -0.96 | 9.59 | 3317 | -9.15 | -9.15 |
| 20Q1 (18) | 33.88 | -15.43 | -9.73 | 0.69 | -10.39 | 2.99 | 2.93 | -4.25 | -6.39 | 4.72 | -13.24 | 8.51 | 2.04 | 5.96 | 14.08 | 8.65 | 13.22 | 3.7 | 13.93 | 2.59 | 20.2 | 3651 | 0.0 | 0.0 |
| 19Q4 (17) | 40.06 | -3.98 | -4.98 | 0.77 | 4.05 | 16.67 | 3.06 | 2.0 | 0.99 | 5.44 | 6.25 | 11.02 | 1.92 | 8.37 | 22.78 | 7.64 | 6.23 | 6.28 | 13.58 | 10.65 | 16.84 | 3651 | 0.0 | -9.56 |
| 19Q3 (16) | 41.72 | 3.6 | -26.13 | 0.74 | -8.64 | -1.33 | 3.0 | -7.41 | -13.54 | 5.12 | 0.99 | -4.66 | 1.77 | -11.82 | 33.57 | 7.19 | -10.63 | 17.04 | 12.27 | -2.52 | 29.08 | 3651 | 0.0 | -9.56 |
| 19Q2 (15) | 40.27 | 7.3 | -23.95 | 0.81 | 20.9 | 12.5 | 3.24 | 3.51 | -12.9 | 5.07 | 16.55 | 2.84 | 2.01 | 12.67 | 47.92 | 8.05 | -3.53 | 14.52 | 12.59 | 8.62 | 35.22 | 3651 | 0.0 | -9.56 |
| 19Q1 (14) | 37.53 | -10.98 | -27.1 | 0.67 | 1.52 | -1.47 | 3.13 | 3.3 | 2.29 | 4.35 | -11.22 | -1.14 | 1.79 | 14.04 | 35.15 | 8.34 | 16.04 | 40.31 | 11.59 | -0.27 | 35.61 | 3651 | -9.56 | -9.56 |
| 18Q4 (13) | 42.16 | -25.35 | -28.99 | 0.66 | -12.0 | -8.33 | 3.03 | -12.68 | -26.46 | 4.9 | -8.75 | 12.13 | 1.57 | 17.89 | 29.09 | 7.19 | 16.98 | 3.56 | 11.62 | 22.24 | 57.9 | 4037 | 0.0 | 2.15 |
| 18Q3 (12) | 56.48 | 6.67 | -18.83 | 0.75 | 4.17 | 82.93 | 3.47 | -6.72 | -16.59 | 5.37 | 8.92 | 31.94 | 1.33 | -2.34 | 125.35 | 6.14 | -12.55 | 2.76 | 9.51 | 2.12 | 62.54 | 4037 | 0.0 | 2.15 |
| 18Q2 (11) | 52.95 | 2.86 | -20.32 | 0.72 | 5.88 | 4.35 | 3.72 | 21.57 | -4.12 | 4.93 | 12.05 | 37.33 | 1.36 | 2.94 | 30.95 | 7.03 | 18.19 | 20.32 | 9.31 | 8.93 | 72.34 | 4037 | 0.0 | 2.15 |
| 18Q1 (10) | 51.48 | -13.29 | -10.17 | 0.68 | -5.56 | 36.0 | 3.06 | -25.73 | -10.79 | 4.4 | 0.69 | 17.96 | 1.32 | 8.92 | 51.4 | 5.94 | -14.34 | -0.68 | 8.55 | 16.12 | 31.32 | 4037 | 2.15 | 2.15 |
| 17Q4 (9) | 59.37 | -14.67 | -6.27 | 0.72 | 75.61 | 7.46 | 4.12 | -0.96 | 11.35 | 4.37 | 7.37 | 19.73 | 1.21 | 105.81 | 14.65 | 6.94 | 16.07 | 18.8 | 7.36 | 25.84 | 27.73 | 3952 | 0.0 | 0.0 |
| 17Q3 (8) | 69.58 | 4.71 | 5.55 | 0.41 | -40.58 | 7.89 | 4.16 | 7.22 | 8.9 | 4.07 | 13.37 | 10.0 | 0.59 | -43.25 | 2.22 | 5.98 | 2.39 | 3.17 | 5.85 | 8.27 | 4.21 | 3952 | 0.0 | -20.35 |
| 17Q2 (7) | 66.45 | 15.95 | 1.37 | 0.69 | 38.0 | 176.0 | 3.88 | 13.12 | -0.51 | 3.59 | -3.75 | -2.45 | 1.04 | 19.02 | 172.26 | 5.84 | -2.44 | -1.86 | 5.40 | -16.99 | -3.77 | 3952 | 0.0 | -20.35 |
| 17Q1 (6) | 57.31 | -9.52 | -5.4 | 0.5 | -25.37 | 0 | 3.43 | -7.3 | -15.1 | 3.73 | 2.19 | 0 | 0.87 | -17.52 | 0 | 5.98 | 2.46 | -10.25 | 6.51 | 12.94 | 0 | 3952 | 0.0 | 0 |
| 16Q4 (5) | 63.34 | -3.91 | 7.05 | 0.67 | 76.32 | 0 | 3.7 | -3.14 | -25.25 | 3.65 | -1.35 | 0 | 1.06 | 83.5 | 0 | 5.84 | 0.8 | -30.17 | 5.76 | 2.67 | 0 | 3952 | -20.35 | 0 |
| 16Q3 (4) | 65.92 | 0.56 | 0.0 | 0.38 | 52.0 | 0.0 | 3.82 | -2.05 | 0.0 | 3.7 | 0.54 | 0.0 | 0.58 | 51.15 | 0.0 | 5.79 | -2.6 | 0.0 | 5.61 | -0.02 | 0.0 | 4962 | 0.0 | 0.0 |
| 16Q2 (3) | 65.55 | 8.2 | 0.0 | 0.25 | 0 | 0.0 | 3.9 | -3.47 | 0.0 | 3.68 | 0 | 0.0 | 0.38 | 0 | 0.0 | 5.95 | -10.78 | 0.0 | 5.61 | 0 | 0.0 | 4962 | 0 | 0.0 |
| 16Q1 (2) | 60.58 | 2.38 | 0.0 | 0 | 0 | 0.0 | 4.04 | -18.38 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 6.67 | -20.28 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 15Q4 (1) | 59.17 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 4.95 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 8.37 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2019 (10) | 159.6 | -21.4 | 2.99 | 6.41 | 12.44 | -6.33 | 19.99 | 1.99 | 1.87 | 35.38 | 7.79 | 19.18 | 12.53 | 29.76 | 3651 | 0.0 |
| 2018 (9) | 203.06 | -19.65 | 2.81 | 21.12 | 13.28 | -14.82 | 19.6 | 24.37 | 1.38 | 50.74 | 6.54 | 6.01 | 9.65 | 54.77 | 3651 | -9.56 |
| 2017 (8) | 252.71 | -1.05 | 2.32 | -20.0 | 15.59 | -2.87 | 15.76 | 2.8 | 0.92 | -19.15 | 6.17 | -1.84 | 6.24 | 3.9 | 4037 | 2.15 |
| 2016 (7) | 255.39 | 0.11 | 2.9 | -35.98 | 16.05 | -15.7 | 15.33 | -0.39 | 1.14 | -36.06 | 6.28 | -15.8 | 6.00 | -0.5 | 3952 | -20.35 |
| 2015 (6) | 255.1 | -7.95 | 4.53 | 105.91 | 19.04 | 14.49 | 15.39 | 26.56 | 1.78 | 123.69 | 7.46 | 24.38 | 6.03 | 37.49 | 4962 | -15.08 |
| 2014 (5) | 277.13 | 24.6 | 2.2 | -11.65 | 16.63 | 19.3 | 12.16 | 0.0 | 0.79 | -29.09 | 6.00 | -4.26 | 4.39 | -19.75 | 5843 | 21.65 |
| 2013 (4) | 222.41 | 0 | 2.49 | 0 | 13.94 | 0 | 12.16 | 0 | 1.12 | 0 | 6.27 | 0 | 5.47 | 0 | 4803 | 0 |
