- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 26.95 | 57.51 | 56.78 | 1.4 | 21.74 | 2.19 | 4.07 | 18.31 | 6.54 | 0.01 | 0.0 | 0.0 | 5.19 | -22.71 | -34.82 | 15.10 | -24.88 | -32.04 | 0.04 | -36.51 | -36.22 | 795 | 0.0 | 0.0 |
| 23Q3 (19) | 17.11 | -8.65 | 19.73 | 1.15 | -10.16 | 3.6 | 3.44 | -1.71 | -0.29 | 0.01 | 0.0 | 0.0 | 6.72 | -1.65 | -13.47 | 20.11 | 7.59 | -16.72 | 0.06 | 9.47 | -16.48 | 795 | 0.0 | 1.4 |
| 23Q2 (18) | 18.73 | 55.82 | 27.85 | 1.28 | 29.29 | 9.4 | 3.5 | -4.11 | 4.17 | 0.01 | 0.0 | 0.0 | 6.83 | -17.03 | -14.43 | 18.69 | -38.46 | -18.52 | 0.05 | -35.82 | -21.78 | 795 | 0.0 | 1.4 |
| 23Q1 (17) | 12.02 | -30.08 | -3.76 | 0.99 | -27.74 | -22.05 | 3.65 | -4.45 | 8.96 | 0.01 | 0.0 | 0.0 | 8.24 | 3.34 | -19.0 | 30.37 | 36.65 | 13.22 | 0.08 | 43.01 | 3.91 | 795 | 0.0 | 1.4 |
| 22Q4 (16) | 17.19 | 20.29 | -42.49 | 1.37 | 23.42 | -33.82 | 3.82 | 10.72 | -1.8 | 0.01 | 0.0 | 0.0 | 7.97 | 2.6 | 15.08 | 22.22 | -7.95 | 70.75 | 0.06 | -16.87 | 73.88 | 795 | 1.4 | 1.4 |
| 22Q3 (15) | 14.29 | -2.46 | 7.93 | 1.11 | -5.13 | -5.93 | 3.45 | 2.68 | 8.49 | 0.01 | 0.0 | 0 | 7.77 | -2.74 | -12.84 | 24.14 | 5.27 | 0.52 | 0.07 | 2.52 | 0 | 784 | 0.0 | -4.97 |
| 22Q2 (14) | 14.65 | 17.29 | 14.01 | 1.17 | -7.87 | -13.97 | 3.36 | 0.3 | 5.33 | 0.01 | 0.0 | 0.0 | 7.99 | -21.46 | -24.54 | 22.94 | -14.49 | -7.61 | 0.07 | -14.74 | -12.29 | 784 | 0.0 | -4.97 |
| 22Q1 (13) | 12.49 | -58.21 | -1.81 | 1.27 | -38.65 | 13.39 | 3.35 | -13.88 | -1.76 | 0.01 | 0.0 | 0.0 | 10.17 | 46.82 | 15.48 | 26.82 | 106.09 | 0.05 | 0.08 | 139.31 | 1.84 | 784 | 0.0 | -4.97 |
| 21Q4 (12) | 29.89 | 125.76 | 61.13 | 2.07 | 75.42 | 8.38 | 3.89 | 22.33 | -12.78 | 0.01 | 0 | 0 | 6.93 | -22.29 | -32.74 | 13.01 | -45.81 | -45.87 | 0.03 | 0 | 0 | 784 | -4.97 | -4.97 |
| 21Q3 (11) | 13.24 | 3.04 | -38.19 | 1.18 | -13.24 | -30.18 | 3.18 | -0.31 | -15.2 | 0 | -100.0 | -100.0 | 8.91 | -15.79 | 12.96 | 24.02 | -3.25 | 37.19 | 0.00 | -100.0 | -100.0 | 825 | 0.0 | -2.25 |
| 21Q2 (10) | 12.85 | 1.02 | -5.72 | 1.36 | 21.43 | -29.9 | 3.19 | -6.45 | -10.89 | 0.01 | 0.0 | -75.0 | 10.58 | 20.2 | -25.64 | 24.82 | -7.4 | -5.49 | 0.08 | -1.01 | -73.48 | 825 | 0.0 | -2.25 |
| 21Q1 (9) | 12.72 | -31.43 | -9.92 | 1.12 | -41.36 | -17.04 | 3.41 | -23.54 | -9.79 | 0.01 | 0 | -66.67 | 8.81 | -14.49 | -7.91 | 26.81 | 11.5 | 0.14 | 0.08 | 0 | -63.0 | 825 | 0.0 | -2.25 |
| 20Q4 (8) | 18.55 | -13.4 | 10.68 | 1.91 | 13.02 | -12.79 | 4.46 | 18.93 | -4.29 | 0 | -100.0 | -100.0 | 10.30 | 30.5 | -21.2 | 24.04 | 37.33 | -13.53 | 0.00 | -100.0 | -100.0 | 825 | -2.25 | 0.49 |
| 20Q3 (7) | 21.42 | 57.15 | 9.4 | 1.69 | -12.89 | 25.19 | 3.75 | 4.75 | 10.95 | 0.03 | -25.0 | 0.0 | 7.89 | -44.57 | 14.43 | 17.51 | -33.35 | 1.42 | 0.14 | -52.28 | -8.59 | 844 | 0.0 | 2.8 |
| 20Q2 (6) | 13.63 | -3.47 | 5.33 | 1.94 | 43.7 | 22.78 | 3.58 | -5.29 | -2.45 | 0.04 | 33.33 | 33.33 | 14.23 | 48.87 | 16.57 | 26.27 | -1.89 | -7.39 | 0.29 | 38.13 | 26.58 | 844 | 0.0 | 2.8 |
| 20Q1 (5) | 14.12 | -15.75 | 1.0 | 1.35 | -38.36 | 1.5 | 3.78 | -18.88 | 11.83 | 0.03 | -62.5 | 200.0 | 9.56 | -26.83 | 0.5 | 26.77 | -3.72 | 10.73 | 0.21 | -55.49 | 197.03 | 844 | 2.8 | 2.8 |
| 19Q4 (4) | 16.76 | -14.4 | 0.0 | 2.19 | 62.22 | 0.0 | 4.66 | 37.87 | 0.0 | 0.08 | 166.67 | 0.0 | 13.07 | 89.52 | 0.0 | 27.80 | 61.07 | 0.0 | 0.48 | 211.54 | 0.0 | 821 | 0.0 | 0.0 |
| 19Q3 (3) | 19.58 | 51.31 | 0.0 | 1.35 | -14.56 | 0.0 | 3.38 | -7.9 | 0.0 | 0.03 | 0.0 | 0.0 | 6.89 | -43.53 | 0.0 | 17.26 | -39.13 | 0.0 | 0.15 | -33.91 | 0.0 | 821 | 0.0 | 0.0 |
| 19Q2 (2) | 12.94 | -7.44 | 0.0 | 1.58 | 18.8 | 0.0 | 3.67 | 8.58 | 0.0 | 0.03 | 200.0 | 0.0 | 12.21 | 28.34 | 0.0 | 28.36 | 17.31 | 0.0 | 0.23 | 224.11 | 0.0 | 821 | 0.0 | 0.0 |
| 19Q1 (1) | 13.98 | 0.0 | 0.0 | 1.33 | 0.0 | 0.0 | 3.38 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 9.51 | 0.0 | 0.0 | 24.18 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 821 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 74.81 | 27.62 | 4.81 | -2.24 | 14.66 | 4.86 | 0.03 | 0.0 | 6.43 | -23.39 | 19.60 | -17.83 | 0.04 | -21.64 | 795 | 0.0 |
| 2022 (9) | 58.62 | -14.67 | 4.92 | -14.14 | 13.98 | 2.27 | 0.03 | 0.0 | 8.39 | 0.63 | 23.85 | 19.85 | 0.05 | 17.2 | 795 | 1.4 |
| 2021 (8) | 68.7 | 1.45 | 5.73 | -16.84 | 13.67 | -12.15 | 0.03 | -70.0 | 8.34 | -18.02 | 19.90 | -13.4 | 0.04 | -70.43 | 784 | -4.97 |
| 2020 (7) | 67.72 | 7.07 | 6.89 | 6.66 | 15.56 | 3.11 | 0.1 | -33.33 | 10.17 | -0.38 | 22.98 | -3.69 | 0.15 | -37.73 | 825 | -2.25 |
| 2019 (6) | 63.25 | -80.2 | 6.46 | -47.9 | 15.09 | -10.71 | 0.15 | 7.14 | 10.21 | 163.14 | 23.86 | 351.0 | 0.24 | 441.17 | 844 | 2.8 |
| 2018 (5) | 319.47 | 124.77 | 12.4 | -57.48 | 16.9 | 32.03 | 0.14 | 250.0 | 3.88 | -81.08 | 5.29 | -41.26 | 0.04 | 55.71 | 821 | -6.7 |
| 2017 (4) | 142.13 | 323.38 | 29.16 | 203.75 | 12.8 | -33.61 | 0.04 | 33.33 | 20.52 | -28.26 | 9.01 | -84.32 | 0.03 | -68.51 | 880 | 1.62 |
| 2016 (3) | 33.57 | -6.39 | 9.6 | -1.64 | 19.28 | 22.88 | 0.03 | 50.0 | 28.60 | 5.07 | 57.43 | 31.26 | 0.09 | 60.23 | 866 | 1.05 |
| 2015 (2) | 35.86 | -5.26 | 9.76 | 59.48 | 15.69 | 35.73 | 0.02 | 100.0 | 27.22 | 68.33 | 43.75 | 43.26 | 0.06 | 111.1 | 857 | -4.35 |
| 2014 (1) | 37.85 | -87.55 | 6.12 | -1.29 | 11.56 | 0.0 | 0.01 | 0 | 16.17 | 0 | 30.54 | 0 | 0.03 | 0 | 896 | 9.94 |
