- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 47.38 | 9.12 | 26.79 | 1.83 | 9.58 | 15.82 | 2.39 | 24.48 | 16.59 | 0 | 0 | 0 | 3.86 | 0.42 | -8.65 | 5.04 | 14.08 | -8.05 | 0.00 | 0 | 0 | 1371 | 0.0 | 0.0 |
| 23Q3 (19) | 43.42 | 6.92 | -11.96 | 1.67 | -5.11 | 6.37 | 1.92 | 1.59 | -9.43 | 0 | 0 | 0 | 3.85 | -11.25 | 20.82 | 4.42 | -4.99 | 2.87 | 0.00 | 0 | 0 | 1371 | 0.0 | 0.66 |
| 23Q2 (18) | 40.61 | 24.84 | -13.25 | 1.76 | 13.55 | 31.34 | 1.89 | 2.16 | 5.0 | 0 | 0 | 0 | 4.33 | -9.04 | 51.4 | 4.65 | -18.16 | 21.03 | 0.00 | 0 | 0 | 1371 | 0.0 | 0.66 |
| 23Q1 (17) | 32.53 | -12.95 | -23.22 | 1.55 | -1.9 | 53.47 | 1.85 | -9.76 | 25.0 | 0 | 0 | 0 | 4.76 | 12.7 | 99.89 | 5.69 | 3.67 | 62.81 | 0.00 | 0 | 0 | 1371 | 0.0 | 0.66 |
| 22Q4 (16) | 37.37 | -24.23 | -0.43 | 1.58 | 0.64 | 66.32 | 2.05 | -3.3 | 49.64 | 0 | 0 | 0 | 4.23 | 32.82 | 67.03 | 5.49 | 27.62 | 50.28 | 0.00 | 0 | 0 | 1371 | 0.66 | 0.66 |
| 22Q3 (15) | 49.32 | 5.36 | 189.95 | 1.57 | 17.16 | 2516.67 | 2.12 | 17.78 | 351.06 | 0 | 0 | 0 | 3.18 | 11.2 | 802.46 | 4.30 | 11.78 | 55.57 | 0.00 | 0 | 0 | 1362 | 0.0 | 7.67 |
| 22Q2 (14) | 46.81 | 10.48 | 170.73 | 1.34 | 32.67 | 2133.33 | 1.8 | 21.62 | 252.94 | 0 | 0 | 0 | 2.86 | 20.09 | 724.92 | 3.85 | 10.09 | 30.36 | 0.00 | 0 | 0 | 1362 | 0.0 | 7.67 |
| 22Q1 (13) | 42.37 | 12.9 | 149.68 | 1.01 | 6.32 | 1342.86 | 1.48 | 8.03 | 190.2 | 0 | 0 | 0 | 2.38 | -5.83 | 477.89 | 3.49 | -4.31 | 16.23 | 0.00 | 0 | 0 | 1362 | 0.0 | 7.67 |
| 21Q4 (12) | 37.53 | 120.63 | 118.45 | 0.95 | 1483.33 | 1257.14 | 1.37 | 191.49 | 149.09 | 0 | 0 | 0 | 2.53 | 617.63 | 521.26 | 3.65 | 32.11 | 14.03 | 0.00 | 0 | 0 | 1362 | 7.67 | 7.67 |
| 21Q3 (11) | 17.01 | -1.62 | -3.13 | 0.06 | 0.0 | -14.29 | 0.47 | -7.84 | -14.55 | 0 | 0 | 0 | 0.35 | 1.65 | -11.51 | 2.76 | -6.33 | -11.78 | 0.00 | 0 | 0 | 1265 | 0.0 | -4.17 |
| 21Q2 (10) | 17.29 | 1.89 | 1.47 | 0.06 | -14.29 | -14.29 | 0.51 | 0.0 | 0.0 | 0 | 0 | 0 | 0.35 | -15.87 | -15.53 | 2.95 | -1.85 | -1.45 | 0.00 | 0 | 0 | 1265 | 0.0 | -4.17 |
| 21Q1 (9) | 16.97 | -1.22 | -5.14 | 0.07 | 0.0 | 0.0 | 0.51 | -7.27 | -1.92 | 0 | 0 | 0 | 0.41 | 1.24 | 5.42 | 3.01 | -6.13 | 3.39 | 0.00 | 0 | 0 | 1265 | 0.0 | -7.19 |
| 20Q4 (8) | 17.18 | -2.16 | -10.75 | 0.07 | 0.0 | 0.0 | 0.55 | 0.0 | -14.06 | 0 | 0 | 0 | 0.41 | 2.21 | 12.05 | 3.20 | 2.21 | -3.71 | 0.00 | 0 | 0 | 1265 | -4.17 | -7.19 |
| 20Q3 (7) | 17.56 | 3.05 | -8.06 | 0.07 | 0.0 | -12.5 | 0.55 | 7.84 | -1.79 | 0 | 0 | 0 | 0.40 | -2.96 | -4.83 | 3.13 | 4.65 | 6.83 | 0.00 | 0 | 0 | 1320 | 0.0 | -3.15 |
| 20Q2 (6) | 17.04 | -4.75 | -13.81 | 0.07 | 0.0 | 0.0 | 0.51 | -1.92 | -16.39 | 0 | 0 | 0 | 0.41 | 4.99 | 16.02 | 2.99 | 2.97 | -3.0 | 0.00 | 0 | 0 | 1320 | -3.15 | -3.15 |
| 20Q1 (5) | 17.89 | -7.06 | -6.73 | 0.07 | 0.0 | 0.0 | 0.52 | -18.75 | -5.45 | 0 | 0 | 0 | 0.39 | 7.6 | 7.21 | 2.91 | -12.57 | 1.36 | 0.00 | 0 | 0 | 1363 | 0.0 | 0.0 |
| 19Q4 (4) | 19.25 | 0.79 | 0.0 | 0.07 | -12.5 | 0.0 | 0.64 | 14.29 | 0.0 | 0 | 0 | 0.0 | 0.36 | -13.18 | 0.0 | 3.32 | 13.4 | 0.0 | 0.00 | 0 | 0.0 | 1363 | 0.0 | 0.0 |
| 19Q3 (3) | 19.1 | -3.39 | 0.0 | 0.08 | 14.29 | 0.0 | 0.56 | -8.2 | 0.0 | 0 | 0 | 0.0 | 0.42 | 18.29 | 0.0 | 2.93 | -4.98 | 0.0 | 0.00 | 0 | 0.0 | 1363 | 0.0 | 0.0 |
| 19Q2 (2) | 19.77 | 3.08 | 0.0 | 0.07 | 0.0 | 0.0 | 0.61 | 10.91 | 0.0 | 0 | 0 | 0.0 | 0.35 | -2.98 | 0.0 | 3.09 | 7.6 | 0.0 | 0.00 | 0 | 0.0 | 1363 | 0.0 | 0.0 |
| 19Q1 (1) | 19.18 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 2.87 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1363 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 163.94 | -6.78 | 6.8 | 23.64 | 8.05 | 8.05 | 0 | 0 | 4.15 | 32.63 | 4.91 | 15.92 | 0.00 | 0 | 1371 | 0.0 |
| 2022 (9) | 175.87 | 98.05 | 5.5 | 382.46 | 7.45 | 160.49 | 0 | 0 | 3.13 | 143.6 | 4.24 | 31.53 | 0.00 | 0 | 1371 | 0.66 |
| 2021 (8) | 88.8 | 27.48 | 1.14 | 322.22 | 2.86 | 34.27 | 0 | 0 | 1.28 | 231.22 | 3.22 | 5.33 | 0.00 | 0 | 1362 | 7.67 |
| 2020 (7) | 69.66 | -9.9 | 0.27 | -6.9 | 2.13 | -9.75 | 0 | 0 | 0.39 | 3.33 | 3.06 | 0.17 | 0.00 | 0 | 1265 | -4.17 |
| 2019 (6) | 77.31 | -0.14 | 0.29 | 0.0 | 2.36 | -0.42 | 0 | 0 | 0.38 | 0.14 | 3.05 | -0.28 | 0.00 | 0 | 1320 | -3.15 |
| 2018 (5) | 77.42 | 2.49 | 0.29 | 11.54 | 2.37 | 3.49 | 0 | 0 | 0.37 | 8.83 | 3.06 | 0.98 | 0.00 | 0 | 1363 | 0.29 |
| 2017 (4) | 75.54 | 1.1 | 0.26 | 0 | 2.29 | 0 | 0 | 0 | 0.34 | 0 | 3.03 | 0 | 0.00 | 0 | 1359 | 0.15 |
| 2016 (3) | 74.72 | 1.67 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 1357 | 0.3 |
| 2015 (2) | 73.49 | 9.2 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 1353 | -1.74 |
| 2014 (1) | 67.3 | 10.09 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 1377 | -0.58 |
