- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 12.46 | 10.17 | -45.68 | 0.15 | -40.0 | -16.67 | 0.32 | 18.52 | 39.13 | 0.1 | 66.67 | 66.67 | 1.20 | -45.54 | 53.42 | 2.57 | 7.58 | 156.15 | 0.80 | 51.28 | 206.85 | 119 | 0.0 | 0.0 |
| 23Q3 (19) | 11.31 | -57.22 | -57.66 | 0.25 | 19.05 | 19.05 | 0.27 | -10.0 | 3.85 | 0.06 | 0.0 | -14.29 | 2.21 | 178.3 | 181.15 | 2.39 | 110.4 | 145.25 | 0.53 | 133.78 | 102.43 | 119 | 0.0 | 2.59 |
| 23Q2 (18) | 26.44 | 17.56 | 34.08 | 0.21 | 16.67 | 10.53 | 0.3 | 3.45 | 11.11 | 0.06 | 0.0 | 0.0 | 0.79 | -0.76 | -17.57 | 1.13 | -12.01 | -17.13 | 0.23 | -14.94 | -25.42 | 119 | 0.0 | 2.59 |
| 23Q1 (17) | 22.49 | -1.96 | -29.3 | 0.18 | 0.0 | -25.0 | 0.29 | 26.09 | 0.0 | 0.06 | 0.0 | 0.0 | 0.80 | 2.0 | 6.08 | 1.29 | 28.61 | 41.44 | 0.27 | 2.0 | 41.44 | 119 | 0.0 | 2.59 |
| 22Q4 (16) | 22.94 | -14.11 | -4.62 | 0.18 | -14.29 | -28.0 | 0.23 | -11.54 | -17.86 | 0.06 | -14.29 | 0.0 | 0.78 | -0.2 | -24.52 | 1.00 | 3.0 | -13.88 | 0.26 | -0.2 | 4.84 | 119 | 2.59 | 2.59 |
| 22Q3 (15) | 26.71 | 35.45 | 29.66 | 0.21 | 10.53 | 5.0 | 0.26 | -3.7 | 0.0 | 0.07 | 16.67 | 0.0 | 0.79 | -18.4 | -19.02 | 0.97 | -28.9 | -22.88 | 0.26 | -13.86 | -22.88 | 116 | 0.0 | -1.69 |
| 22Q2 (14) | 19.72 | -38.01 | -9.91 | 0.19 | -20.83 | 5.56 | 0.27 | -6.9 | 3.85 | 0.06 | 0.0 | 0.0 | 0.96 | 27.7 | 17.17 | 1.37 | 50.18 | 15.27 | 0.30 | 61.31 | 11.0 | 116 | 0.0 | -1.69 |
| 22Q1 (13) | 31.81 | 32.27 | 16.35 | 0.24 | -4.0 | -7.69 | 0.29 | 3.57 | 11.54 | 0.06 | 0.0 | -14.29 | 0.75 | -27.42 | -20.66 | 0.91 | -21.69 | -4.14 | 0.19 | -24.39 | -26.33 | 116 | 0.0 | -1.69 |
| 21Q4 (12) | 24.05 | 16.75 | 76.71 | 0.25 | 25.0 | -24.24 | 0.28 | 7.69 | 47.37 | 0.06 | -14.29 | -14.29 | 1.04 | 7.07 | -57.13 | 1.16 | -7.76 | -16.6 | 0.25 | -26.58 | -51.49 | 116 | -1.69 | -1.69 |
| 21Q3 (11) | 20.6 | -5.89 | -46.78 | 0.2 | 11.11 | -25.93 | 0.26 | 0.0 | 4.0 | 0.07 | 16.67 | 0.0 | 0.97 | 18.07 | 39.19 | 1.26 | 6.26 | 95.43 | 0.34 | 23.97 | 87.91 | 118 | 0.0 | -0.84 |
| 21Q2 (10) | 21.89 | -19.93 | -58.63 | 0.18 | -30.77 | -18.18 | 0.26 | 0.0 | -3.7 | 0.06 | -14.29 | -14.29 | 0.82 | -13.53 | 97.76 | 1.19 | 24.9 | 132.76 | 0.27 | 7.05 | 107.18 | 118 | 0.0 | -0.84 |
| 21Q1 (9) | 27.34 | 100.88 | -26.92 | 0.26 | -21.21 | -3.7 | 0.26 | 36.84 | 0.0 | 0.07 | 0.0 | 16.67 | 0.95 | -60.78 | 31.76 | 0.95 | -31.88 | 36.83 | 0.26 | -50.22 | 59.64 | 118 | 0.0 | -2.48 |
| 20Q4 (8) | 13.61 | -64.84 | -58.63 | 0.33 | 22.22 | 43.48 | 0.19 | -24.0 | -20.83 | 0.07 | 0.0 | -12.5 | 2.42 | 247.63 | 246.84 | 1.40 | 116.16 | 91.37 | 0.51 | 184.42 | 111.52 | 118 | -0.84 | -2.48 |
| 20Q3 (7) | 38.71 | -26.84 | -36.48 | 0.27 | 22.73 | -3.57 | 0.25 | -7.41 | -19.35 | 0.07 | 0.0 | 0.0 | 0.70 | 67.75 | 51.8 | 0.65 | 26.56 | 26.96 | 0.18 | 36.68 | 57.43 | 119 | 0.0 | -1.65 |
| 20Q2 (6) | 52.91 | 41.43 | -0.79 | 0.22 | -18.52 | -24.14 | 0.27 | 3.85 | -15.62 | 0.07 | 16.67 | -12.5 | 0.42 | -42.39 | -23.54 | 0.51 | -26.58 | -14.96 | 0.13 | -17.51 | -11.81 | 119 | -1.65 | -1.65 |
| 20Q1 (5) | 37.41 | 13.71 | -17.31 | 0.27 | 17.39 | 28.57 | 0.26 | 8.33 | 4.0 | 0.06 | -25.0 | -25.0 | 0.72 | 3.24 | 55.48 | 0.70 | -4.73 | 25.77 | 0.16 | -34.04 | -9.3 | 121 | 0.0 | 0.0 |
| 19Q4 (4) | 32.9 | -46.01 | 0.0 | 0.23 | -17.86 | 0.0 | 0.24 | -22.58 | 0.0 | 0.08 | 14.29 | 0.0 | 0.70 | 52.15 | 0.0 | 0.73 | 43.4 | 0.0 | 0.24 | 111.69 | 0.0 | 121 | 0.0 | 0.0 |
| 19Q3 (3) | 60.94 | 14.27 | 0.0 | 0.28 | -3.45 | 0.0 | 0.31 | -3.12 | 0.0 | 0.07 | -12.5 | 0.0 | 0.46 | -15.51 | 0.0 | 0.51 | -15.22 | 0.0 | 0.11 | -23.43 | 0.0 | 121 | 0.0 | 0.0 |
| 19Q2 (2) | 53.33 | 17.88 | 0.0 | 0.29 | 38.1 | 0.0 | 0.32 | 28.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.54 | 17.15 | 0.0 | 0.60 | 8.58 | 0.0 | 0.15 | -15.17 | 0.0 | 121 | 0.0 | 0.0 |
| 19Q1 (1) | 45.24 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 121 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 72.7 | -28.15 | 0.79 | -3.66 | 1.18 | 13.46 | 0.28 | 12.0 | 1.09 | 34.08 | 1.62 | 57.91 | 0.39 | 55.88 | 119 | 0.0 |
| 2022 (9) | 101.18 | 7.76 | 0.82 | -7.87 | 1.04 | -1.89 | 0.25 | -3.85 | 0.81 | -14.5 | 1.03 | -8.96 | 0.25 | -10.77 | 119 | 2.59 |
| 2021 (8) | 93.89 | -34.18 | 0.89 | -18.35 | 1.06 | 8.16 | 0.26 | -3.7 | 0.95 | 24.05 | 1.13 | 64.32 | 0.28 | 46.3 | 116 | -1.69 |
| 2020 (7) | 142.64 | -25.86 | 1.09 | 7.92 | 0.98 | -12.5 | 0.27 | -10.0 | 0.76 | 45.57 | 0.69 | 18.02 | 0.19 | 21.4 | 118 | -0.84 |
| 2019 (6) | 192.4 | 41.43 | 1.01 | 7.45 | 1.12 | 0.9 | 0.3 | 11.11 | 0.52 | -24.03 | 0.58 | -28.66 | 0.16 | -21.44 | 119 | -1.65 |
| 2018 (5) | 136.04 | 50.89 | 0.94 | 2.17 | 1.11 | 21.98 | 0.27 | -12.9 | 0.69 | -32.28 | 0.82 | -19.16 | 0.20 | -42.28 | 121 | -3.2 |
| 2017 (4) | 90.16 | -30.12 | 0.92 | -2.13 | 0.91 | -28.35 | 0.31 | -13.89 | 1.02 | 40.06 | 1.01 | 2.54 | 0.34 | 23.23 | 125 | -11.35 |
| 2016 (3) | 129.02 | 16.7 | 0.94 | -23.58 | 1.27 | 0.79 | 0.36 | -5.26 | 0.73 | -34.51 | 0.98 | -13.63 | 0.28 | -18.82 | 141 | -15.57 |
| 2015 (2) | 110.56 | -14.99 | 1.23 | 18.27 | 1.26 | -12.5 | 0.38 | 0.0 | 1.11 | 39.12 | 1.14 | 2.92 | 0.34 | 17.63 | 167 | -1.76 |
| 2014 (1) | 130.05 | 53.25 | 1.04 | -2.8 | 1.44 | 8.27 | 0.38 | -26.92 | 0.80 | 0 | 1.11 | 0 | 0.29 | 0 | 170 | -5.03 |
