玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)1.581.9412.060.32-3.0310.340.120.0-7.690.13-13.330.020.25-4.87-1.537.59-1.9-17.628.23-14.98-10.761040.00.0
23Q3 (19)1.556.917.420.3317.8613.790.129.090.00.157.1415.3821.2910.25-3.097.742.05-14.849.680.23-1.741040.00.0
23Q2 (18)1.457.418.210.283.77.690.1110.010.00.147.697.6919.31-3.45-0.487.592.411.669.660.27-0.481040.00.0
23Q1 (17)1.35-4.26-3.570.27-6.912.50.1-23.08-9.090.130.00.020.00-2.7616.677.41-19.66-5.729.634.443.71040.00.0
22Q4 (16)1.416.8216.530.290.0-6.450.138.3362.50.130.0-13.3320.57-6.38-19.729.221.4239.459.22-6.38-25.631040.00.0
22Q3 (15)1.32-1.49-3.650.2911.5411.540.1220.09.090.130.0-7.1421.9713.2315.769.0921.8213.229.851.52-3.631040.00.0
22Q2 (14)1.34-4.29-4.960.268.330.00.1-9.09-9.090.130.0-7.1419.4013.185.227.46-5.02-4.349.704.48-2.291040.00.0
22Q1 (13)1.415.716.670.24-22.5820.00.1137.5-35.290.13-13.3362.517.14-33.092.867.8618.84-44.549.29-25.139.291040.00.0
21Q4 (12)1.21-11.685.220.3119.2324.00.08-27.27-33.330.157.1466.6725.6235.017.856.61-17.66-36.6412.4021.3158.41040.00.0
21Q3 (11)1.37-2.8415.130.260.018.180.110.010.00.140.055.5618.982.922.658.032.92-4.4510.222.9235.121040.00.0
21Q2 (10)1.4117.535.580.2630.023.810.11-35.290.00.1475.0100.018.4410.64-8.687.80-44.93-26.249.9348.9447.521040.00.0
21Q1 (9)1.24.3513.210.2-20.0-4.760.1741.6788.890.08-11.1114.2916.67-23.33-15.8714.1735.7666.856.67-14.810.951040.00.0
20Q4 (8)1.15-3.362.680.2513.64-7.410.1220.020.00.090.0-18.1821.7417.59-9.8210.4324.1716.877.833.48-20.321040.00.0
20Q3 (7)1.1914.4213.330.224.76-4.350.1-9.0925.00.0928.5712.518.49-8.44-15.68.40-20.5510.297.5612.36-0.741040.00.0
20Q2 (6)1.04-1.89-10.340.210.00.00.1122.220.00.070.016.6720.191.9211.5410.5824.5711.546.731.9230.131040.00.0
20Q1 (5)1.06-5.369.280.21-22.2216.670.09-10.00.00.07-36.3675.019.81-17.826.768.49-4.91-8.496.60-32.7660.141040.00.0
19Q4 (4)1.126.670.00.2717.390.00.125.00.00.1137.50.024.1110.050.08.9317.190.09.8228.910.01040.00.0
19Q3 (3)1.05-9.480.00.239.520.00.08-27.270.00.0833.330.021.9021.00.07.62-19.650.07.6247.30.01040.00.0
19Q2 (2)1.1619.590.00.2116.670.00.1122.220.00.0650.00.018.10-2.440.09.482.20.05.1725.430.01040.00.0
19Q1 (1)0.970.00.00.180.00.00.090.00.00.040.00.018.560.00.09.280.00.04.120.00.01040.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)5.938.211.212.150.45-2.170.543.8520.243.647.59-9.69.11-4.031040.0
2022 (9)5.485.381.073.880.460.00.521.9619.53-1.428.39-5.119.49-3.251040.0
2021 (8)5.217.381.0315.730.469.520.5159.3819.81-1.418.85-6.699.8135.781040.0
2020 (7)4.433.260.890.00.4213.510.326.6720.09-3.169.489.937.223.31040.0
2019 (6)4.2912.30.8917.110.37-7.50.350.020.754.288.62-17.636.9933.571040.0
2018 (5)3.824.370.7626.670.417.650.20.019.9021.3610.4712.725.24-4.191041.96
2017 (4)3.665.780.611.110.34-2.860.242.8616.395.049.29-8.175.4635.05102-2.86
2016 (3)3.4625.820.5431.710.350.00.14-36.3615.614.6810.12-20.524.05-49.4210523.53
2015 (2)2.7523.870.412.50.359.380.220.014.91-17.2512.73-11.78.00-19.278519.72
2014 (1)2.22-5.930.421.210.32-17.950.2222.2218.02014.4109.910717.58

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