玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)13.634.65.250.359.38-10.260.474.4417.50.0350.050.02.574.56-14.733.45-0.1511.640.2243.442.52000
23Q3 (19)13.03-6.260.620.32-21.95-8.570.4515.3818.420.020.00.02.46-16.74-9.133.4523.0917.690.156.68-0.61000
23Q2 (18)13.98.268.340.4110.817.890.3911.43-2.50.020.00.02.952.36-0.412.812.93-10.010.14-7.63-7.7000
23Q1 (17)12.84-0.859.650.37-5.130.00.35-12.5-5.410.020.00.02.88-4.32-8.82.73-11.75-13.730.160.86-8.8000
22Q4 (16)12.950.013.10.3911.432.630.45.26-18.370.020.0-33.333.0111.43-9.263.095.26-27.820.150.0-41.06000
22Q3 (15)12.950.9412.610.35-7.89-14.630.38-5.040.740.020.00.02.70-8.75-24.192.93-5.8824.980.15-0.93-11.2000
22Q2 (14)12.839.5626.90.382.722.580.48.1111.110.020.00.02.96-6.26-3.413.12-1.33-12.440.16-8.73-21.2000
22Q1 (13)11.712.278.530.37-2.6315.620.37-24.492.780.02-33.330.03.16-4.796.543.16-26.17-5.30.17-34.81-7.86000
21Q4 (12)11.45-0.4317.920.38-7.3215.150.4981.4811.360.0350.00.03.32-6.91-2.354.2882.27-5.560.2650.66-15.2000
21Q3 (11)11.513.7514.090.4132.2646.430.27-25.0-30.770.020.00.03.5716.2728.352.35-34.07-39.320.17-12.09-12.35000
21Q2 (10)10.11-6.310.980.31-3.1214.810.360.00.00.020.00.03.073.393.463.566.73-9.890.206.73-9.89000
21Q1 (9)10.7911.127.150.32-3.0310.340.36-18.189.090.02-33.330.02.97-12.742.983.34-26.371.810.19-40.01-6.67000
20Q4 (8)9.71-3.67-7.960.3317.8613.790.4412.82-4.350.0350.050.03.4022.3523.644.5317.123.930.3155.7262.98000
20Q3 (7)10.0810.65-4.640.283.7-15.150.398.330.00.020.00.02.78-6.28-11.033.87-2.094.860.20-9.624.86000
20Q2 (6)9.11-9.53-11.810.27-6.9-18.180.369.092.860.020.00.02.962.91-7.223.9520.5916.630.2210.5413.39000
20Q1 (5)10.07-4.554.350.290.0-17.140.33-28.263.120.020.00.02.884.77-20.63.28-24.84-1.180.204.77-4.17000
19Q4 (4)10.55-0.190.00.29-12.120.00.4617.950.00.020.00.02.75-11.950.04.3618.170.00.190.190.0000.0
19Q3 (3)10.572.320.00.330.00.00.3911.430.00.020.00.03.12-2.270.03.698.90.00.19-2.270.0000.0
19Q2 (2)10.337.050.00.33-5.710.00.359.380.00.020.00.03.19-11.920.03.392.180.00.19-6.580.0000.0
19Q1 (1)9.650.00.00.350.00.00.320.00.00.020.00.03.630.00.03.320.00.00.210.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)53.395.851.45-2.031.667.10.090.02.72-7.443.111.180.17-5.5300
2022 (9)50.4415.01.483.51.554.030.0912.52.93-10.03.07-9.540.18-2.1800
2021 (8)43.8612.551.4322.221.49-1.970.08-11.113.268.63.40-12.90.18-21.0200
2020 (7)38.97-5.161.17-9.31.520.660.0912.53.00-4.373.906.140.2318.6200
2019 (6)41.098.931.290.01.5110.220.080.03.14-8.23.671.180.19-8.200
2018 (5)37.7212.261.2910.261.37-8.670.0814.293.42-1.793.63-18.640.211.85320.0
2017 (4)33.6-4.271.17-20.411.58.70.07-22.223.48-16.854.4613.550.21-18.755320.0
2016 (3)35.15.631.4751.551.3812.20.090.04.1943.473.936.220.26-5.335320.0
2015 (2)33.23-2.750.97-11.011.23-1.60.0912.52.92-8.493.701.180.2715.685320.0
2014 (1)34.17-8.071.094.811.252.460.080.03.1903.6600.2305320.0

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