玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)5.487.87-23.360.31-13.89-16.220.5510.0-19.120.76.0616.675.66-20.179.3210.041.975.5312.77-1.6852.22000
23Q3 (19)5.08-9.61-36.180.362.86-16.280.5-20.63-26.470.66-15.38-21.437.0913.7931.189.84-12.215.2212.99-6.3923.12000
23Q2 (18)5.621.81-34.730.352.94-2.780.6310.53-11.270.7816.42-11.366.231.1148.9511.218.5635.9413.8814.3535.79000
23Q1 (17)5.52-22.8-35.510.34-8.110.00.57-16.18-18.570.6711.67-15.196.1619.0355.0710.338.5826.2712.1444.6431.52000
22Q4 (16)7.15-10.18-16.370.37-13.95-9.760.680.00.00.6-28.57-6.255.17-4.217.919.5111.3319.588.39-20.4812.11000
22Q3 (15)7.96-7.55-5.240.4319.4443.330.68-4.2311.480.84-4.559.095.4029.251.268.543.617.6410.553.2515.12000
22Q2 (14)8.610.588.440.365.889.090.711.4320.340.8811.393.534.185.270.68.250.8410.9710.2210.75-4.53000
22Q1 (13)8.560.1223.170.34-17.0713.330.72.9427.270.7923.44-10.233.97-17.17-7.988.182.823.339.2323.29-27.11000
21Q4 (12)8.551.7933.180.4136.6757.690.6811.4861.90.64-16.88-27.274.8034.2718.417.959.5221.577.49-18.34-45.39000
21Q3 (11)8.45.7936.590.3-9.090.00.613.3938.640.77-9.41-15.383.57-14.07-26.797.26-2.271.59.17-14.37-38.05000
21Q2 (10)7.9414.2424.450.3310.013.790.597.2728.260.85-3.41-8.64.16-3.72-8.567.43-6.13.0610.71-15.45-26.56000
21Q1 (9)6.958.2624.780.315.387.140.5530.9512.240.880.03.534.326.59-14.137.9120.97-10.0412.66-7.63-17.03000
20Q4 (8)6.424.3929.960.26-13.33-18.750.42-4.55-6.670.88-3.3-1.124.05-16.98-37.486.54-8.56-28.1813.71-7.36-23.92000
20Q3 (7)6.15-3.6130.30.33.45-6.250.44-4.3533.330.91-2.1516.674.887.32-28.057.15-0.772.3314.801.51-10.46000
20Q2 (6)6.3814.545.80.293.57-14.710.46-6.120.00.939.4110.714.55-9.58-19.397.21-18.04-5.4914.58-4.484.64000
20Q1 (5)5.5712.7517.760.28-12.5-6.670.498.8911.360.85-4.492.415.03-22.4-20.748.80-3.43-5.4315.26-15.3-13.03000
19Q4 (4)4.944.660.00.320.00.00.4536.360.00.8914.10.06.48-4.450.09.1130.290.018.029.020.0000.0
19Q3 (3)4.72-21.720.00.32-5.880.00.33-28.260.00.78-7.140.06.7820.240.06.99-8.350.016.5318.630.0000.0
19Q2 (2)6.0327.480.00.3413.330.00.464.550.00.841.20.05.64-11.10.07.63-17.990.013.93-20.610.0000.0
19Q1 (1)4.730.00.00.30.00.00.440.00.00.830.00.06.340.00.09.300.00.017.550.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)21.7-32.781.37-8.672.25-18.772.8-9.976.3135.8610.3720.8312.9033.9300
2022 (9)32.281.381.511.942.7713.993.11-0.964.6510.418.5812.449.63-2.3100
2021 (8)31.8429.851.3418.582.4334.253.14-12.044.21-8.687.633.399.86-32.2700
2020 (7)24.5220.141.13-11.021.817.743.576.894.61-25.947.38-10.3214.56-11.0300
2019 (6)20.41-27.341.27-11.811.68-36.123.34-11.646.2221.388.23-12.0916.3621.6100
2018 (5)28.0916.751.4417.072.6327.053.787.395.130.289.368.8313.46-8.0200
2017 (4)24.0640.951.236.962.0718.973.5223.945.11-24.128.60-15.614.63-12.0600
2016 (3)17.07-2.791.156.481.74-1.142.84-5.966.749.5410.191.716.64-3.2600
2015 (2)17.5601.0801.7603.0206.15010.02017.20000

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