- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.19 | -19.59 | -67.22 | 0.06 | 20.0 | -87.23 | 0.65 | 22.64 | -4.41 | 0.2 | 33.33 | -9.09 | 5.04 | 49.24 | -61.06 | 54.62 | 52.53 | 191.58 | 16.81 | 65.83 | 177.31 | 213 | 0.0 | 0.0 |
| 23Q3 (19) | 1.48 | -45.59 | 22.31 | 0.05 | 0.0 | -80.77 | 0.53 | -10.17 | 17.78 | 0.15 | 7.14 | -6.25 | 3.38 | 83.78 | -84.28 | 35.81 | 65.09 | -3.71 | 10.14 | 96.91 | -23.35 | 213 | 0.0 | 0.0 |
| 23Q2 (18) | 2.72 | 0.37 | 132.48 | 0.05 | -84.38 | -81.48 | 0.59 | -7.81 | 22.92 | 0.14 | -6.67 | -6.67 | 1.84 | -84.43 | -92.03 | 21.69 | -8.15 | -47.13 | 5.15 | -7.01 | -59.85 | 213 | 0.0 | 0.0 |
| 23Q1 (17) | 2.71 | -25.34 | 153.27 | 0.32 | -31.91 | 28.0 | 0.64 | -5.88 | 72.97 | 0.15 | -31.82 | -34.78 | 11.81 | -8.8 | -49.46 | 23.62 | 26.07 | -31.7 | 5.54 | -8.67 | -74.25 | 213 | 0.0 | 0.0 |
| 22Q4 (16) | 3.63 | 200.0 | 164.96 | 0.47 | 80.77 | 62.07 | 0.68 | 51.11 | 61.9 | 0.22 | 37.5 | 15.79 | 12.95 | -39.74 | -38.83 | 18.73 | -49.63 | -38.9 | 6.06 | -54.17 | -56.3 | 213 | 0.0 | 0.0 |
| 22Q3 (15) | 1.21 | 3.42 | 77.94 | 0.26 | -3.7 | 30.0 | 0.45 | -6.25 | 66.67 | 0.16 | 6.67 | 45.45 | 21.49 | -6.89 | -26.94 | 37.19 | -9.35 | -6.34 | 13.22 | 3.14 | -18.26 | 213 | 0.0 | 0.0 |
| 22Q2 (14) | 1.17 | 9.35 | 85.71 | 0.27 | 8.0 | 58.82 | 0.48 | 29.73 | 71.43 | 0.15 | -34.78 | 36.36 | 23.08 | -1.23 | -14.48 | 41.03 | 18.64 | -7.69 | 12.82 | -40.36 | -26.57 | 213 | 0.0 | 0.0 |
| 22Q1 (13) | 1.07 | -21.9 | 137.78 | 0.25 | -13.79 | 47.06 | 0.37 | -11.9 | 94.74 | 0.23 | 21.05 | 109.09 | 23.36 | 10.38 | -38.15 | 34.58 | 12.79 | -18.1 | 21.50 | 54.99 | -12.06 | 213 | 0.0 | 0.0 |
| 21Q4 (12) | 1.37 | 101.47 | 144.64 | 0.29 | 45.0 | 61.11 | 0.42 | 55.56 | 31.25 | 0.19 | 72.73 | 18.75 | 21.17 | -28.03 | -34.14 | 30.66 | -22.79 | -46.35 | 13.87 | -14.27 | -51.46 | 213 | 0.0 | 0.0 |
| 21Q3 (11) | 0.68 | 7.94 | 36.0 | 0.2 | 17.65 | 17.65 | 0.27 | -3.57 | -27.03 | 0.11 | 0.0 | 10.0 | 29.41 | 9.0 | -13.49 | 39.71 | -10.66 | -46.34 | 16.18 | -7.35 | -19.12 | 213 | 0.0 | 0.0 |
| 21Q2 (10) | 0.63 | 40.0 | 1160.0 | 0.17 | 0.0 | 70.0 | 0.28 | 47.37 | 16.67 | 0.11 | 0.0 | 22.22 | 26.98 | -28.57 | -86.51 | 44.44 | 5.26 | -90.74 | 17.46 | -28.57 | -90.3 | 213 | 0.0 | 0.0 |
| 21Q1 (9) | 0.45 | -19.64 | 36.36 | 0.17 | -5.56 | 30.77 | 0.19 | -40.62 | 5.56 | 0.11 | -31.25 | 22.22 | 37.78 | 17.53 | -4.1 | 42.22 | -26.11 | -22.59 | 24.44 | -14.44 | -10.37 | 213 | 0.0 | 0.0 |
| 20Q4 (8) | 0.56 | 12.0 | 47.37 | 0.18 | 5.88 | -18.18 | 0.32 | -13.51 | 33.33 | 0.16 | 60.0 | 14.29 | 32.14 | -5.46 | -44.48 | 57.14 | -22.78 | -9.52 | 28.57 | 42.86 | -22.45 | 213 | 0.0 | 44.9 |
| 20Q3 (7) | 0.5 | 900.0 | -69.7 | 0.17 | 70.0 | -46.88 | 0.37 | 54.17 | 48.0 | 0.1 | 11.11 | -16.67 | 34.00 | -83.0 | 75.31 | 74.00 | -84.58 | 388.4 | 20.00 | -88.89 | 175.0 | 213 | 0.0 | 0.0 |
| 20Q2 (6) | 0.05 | -84.85 | -95.45 | 0.1 | -23.08 | -60.0 | 0.24 | 33.33 | 20.0 | 0.09 | 0.0 | -18.18 | 200.00 | 407.69 | 780.0 | 480.00 | 780.0 | 2540.0 | 180.00 | 560.0 | 1700.0 | 213 | 0.0 | 0.0 |
| 20Q1 (5) | 0.33 | -13.16 | -56.0 | 0.13 | -40.91 | -27.78 | 0.18 | -25.0 | -18.18 | 0.09 | -35.71 | -30.77 | 39.39 | -31.96 | 64.14 | 54.55 | -13.64 | 85.95 | 27.27 | -25.97 | 57.34 | 213 | 44.9 | 0.0 |
| 19Q4 (4) | 0.38 | -76.97 | 0.0 | 0.22 | -31.25 | 0.0 | 0.24 | -4.0 | 0.0 | 0.14 | 16.67 | 0.0 | 57.89 | 198.52 | 0.0 | 63.16 | 316.84 | 0.0 | 36.84 | 406.58 | 0.0 | 147 | -30.99 | 0.0 |
| 19Q3 (3) | 1.65 | 50.0 | 0.0 | 0.32 | 28.0 | 0.0 | 0.25 | 25.0 | 0.0 | 0.12 | 9.09 | 0.0 | 19.39 | -14.67 | 0.0 | 15.15 | -16.67 | 0.0 | 7.27 | -27.27 | 0.0 | 213 | 0.0 | 0.0 |
| 19Q2 (2) | 1.1 | 46.67 | 0.0 | 0.25 | 38.89 | 0.0 | 0.2 | -9.09 | 0.0 | 0.11 | -15.38 | 0.0 | 22.73 | -5.3 | 0.0 | 18.18 | -38.02 | 0.0 | 10.00 | -42.31 | 0.0 | 213 | 0.0 | 0.0 |
| 19Q1 (1) | 0.75 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 24.00 | 0.0 | 0.0 | 29.33 | 0.0 | 0.0 | 17.33 | 0.0 | 0.0 | 213 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 8.1 | 14.41 | 0.48 | -60.98 | 2.41 | 21.11 | 0.65 | -14.47 | 5.93 | -65.89 | 29.75 | 5.86 | 8.02 | -25.24 | 213 | 0.0 |
| 2022 (9) | 7.08 | 126.2 | 1.23 | 48.19 | 1.99 | 70.09 | 0.76 | 49.02 | 17.37 | -34.49 | 28.11 | -24.81 | 10.73 | -34.12 | 213 | 0.0 |
| 2021 (8) | 3.13 | 118.88 | 0.83 | 40.68 | 1.17 | 6.36 | 0.51 | 15.91 | 26.52 | -35.73 | 37.38 | -51.41 | 16.29 | -47.04 | 213 | 0.0 |
| 2020 (7) | 1.43 | -63.14 | 0.59 | -39.8 | 1.1 | 19.57 | 0.44 | -12.0 | 41.26 | 63.35 | 76.92 | 224.41 | 30.77 | 138.77 | 213 | 0.0 |
| 2019 (6) | 3.88 | 156.95 | 0.98 | 16.67 | 0.92 | -44.91 | 0.5 | 0.0 | 25.26 | -54.6 | 23.71 | -78.56 | 12.89 | -61.08 | 213 | 0.0 |
| 2018 (5) | 1.51 | -79.81 | 0.84 | -32.8 | 1.67 | 31.5 | 0.5 | -21.88 | 55.63 | 232.88 | 110.60 | 551.38 | 33.11 | 287.0 | 213 | 0.0 |
| 2017 (4) | 7.48 | -43.25 | 1.25 | -37.81 | 1.27 | -34.2 | 0.64 | -64.84 | 16.71 | 9.58 | 16.98 | 15.95 | 8.56 | -38.04 | 213 | 0.0 |
| 2016 (3) | 13.18 | 20.37 | 2.01 | 1.52 | 1.93 | -18.91 | 1.82 | -27.78 | 15.25 | -15.66 | 14.64 | -32.63 | 13.81 | -40.0 | 213 | -30.84 |
| 2015 (2) | 10.95 | 26.59 | 1.98 | 9.39 | 2.38 | 20.2 | 2.52 | 4.56 | 18.08 | -13.59 | 21.74 | -5.05 | 23.01 | -17.4 | 308 | -21.63 |
| 2014 (1) | 8.65 | 49.91 | 1.81 | 34.07 | 1.98 | 32.0 | 2.41 | 60.67 | 20.92 | 0 | 22.89 | 0 | 27.86 | 0 | 393 | 17.66 |
