- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.16 | -94.55 | -81.88 | 0.55 | -64.74 | -36.78 | 0.38 | -47.95 | -38.71 | 0 | 0 | 0 | 25.46 | 546.37 | 248.87 | 17.59 | 854.34 | 238.23 | 0.00 | 0 | 0 | 190 | 0.0 | 10.47 |
| 23Q3 (19) | 39.6 | 682.61 | 1169.23 | 1.56 | 300.0 | 225.0 | 0.73 | 78.05 | 192.0 | 0 | 0 | 0 | 3.94 | -48.89 | -74.39 | 1.84 | -77.25 | -76.99 | 0.00 | 0 | 0 | 190 | 2.15 | 10.47 |
| 23Q2 (18) | 5.06 | 48.82 | -69.68 | 0.39 | -18.75 | -61.0 | 0.41 | 7.89 | 17.14 | 0 | 0 | 0 | 7.71 | -45.41 | 28.64 | 8.10 | -27.5 | 286.39 | 0.00 | 0 | 0 | 186 | 0.0 | 11.38 |
| 23Q1 (17) | 3.4 | -71.48 | -84.78 | 0.48 | -44.83 | -51.02 | 0.38 | -38.71 | -5.0 | 0 | 0 | 0 | 14.12 | 93.43 | 221.82 | 11.18 | 114.88 | 524.21 | 0.00 | 0 | 0 | 186 | 8.14 | 13.41 |
| 22Q4 (16) | 11.92 | 282.05 | 226.58 | 0.87 | 81.25 | 24.29 | 0.62 | 148.0 | 195.24 | 0 | 0 | 0 | 7.30 | -52.56 | -61.94 | 5.20 | -35.09 | -9.6 | 0.00 | 0 | 0 | 172 | 0.0 | 7.5 |
| 22Q3 (15) | 3.12 | -81.31 | 124.46 | 0.48 | -52.0 | -31.43 | 0.25 | -28.57 | 4.17 | 0 | 0 | 0 | 15.38 | 156.77 | -69.45 | 8.01 | 282.1 | -53.59 | 0.00 | 0 | 0 | 172 | 2.99 | 7.5 |
| 22Q2 (14) | 16.69 | -25.29 | 1118.25 | 1.0 | 2.04 | 203.03 | 0.35 | -12.5 | 52.17 | 0 | 0 | 0 | 5.99 | 36.58 | -75.13 | 2.10 | 17.12 | -87.51 | 0.00 | 0 | 0 | 167 | 1.83 | 5.03 |
| 22Q1 (13) | 22.34 | 512.05 | 1530.66 | 0.98 | 40.0 | 237.93 | 0.4 | 90.48 | 81.82 | 0 | 0 | 0 | 4.39 | -77.13 | -79.28 | 1.79 | -68.88 | -88.85 | 0.00 | 0 | 0 | 164 | 2.5 | 5.13 |
| 21Q4 (12) | 3.65 | 162.59 | 59.39 | 0.7 | 0.0 | 40.0 | 0.21 | -12.5 | -44.74 | 0 | 0 | 0 | 19.18 | -61.92 | -12.16 | 5.75 | -66.68 | -65.33 | 0.00 | 0 | 0 | 160 | 0.0 | 6.67 |
| 21Q3 (11) | 1.39 | 1.46 | -22.35 | 0.7 | 112.12 | 400.0 | 0.24 | 4.35 | -7.69 | 0 | 0 | 0 | 50.36 | 109.07 | 543.88 | 17.27 | 2.85 | 18.87 | 0.00 | 0 | 0 | 160 | 0.63 | 6.67 |
| 21Q2 (10) | 1.37 | 0.0 | -40.95 | 0.33 | 13.79 | 153.85 | 0.23 | 4.55 | -11.54 | 0 | 0 | 0 | 24.09 | 13.79 | 329.87 | 16.79 | 4.55 | 49.8 | 0.00 | 0 | 0 | 159 | 1.92 | 6.71 |
| 21Q1 (9) | 1.37 | -40.17 | -62.05 | 0.29 | -42.0 | 20.83 | 0.22 | -42.11 | -15.38 | 0 | 0 | 0 | 21.17 | -3.05 | 218.4 | 16.06 | -3.23 | 122.96 | 0.00 | 0 | 0 | 156 | 4.0 | 14.71 |
| 20Q4 (8) | 2.29 | 27.93 | -70.6 | 0.5 | 257.14 | -13.79 | 0.38 | 46.15 | -20.83 | 0 | 0 | 0 | 21.83 | 179.16 | 193.25 | 16.59 | 14.24 | 169.3 | 0.00 | 0 | 0 | 150 | 0.0 | 10.29 |
| 20Q3 (7) | 1.79 | -22.84 | -61.42 | 0.14 | 7.69 | -68.89 | 0.26 | 0.0 | -25.71 | 0 | 0 | 0 | 7.82 | 39.58 | -19.35 | 14.53 | 29.61 | 92.56 | 0.00 | 0 | 0 | 150 | 0.67 | 10.29 |
| 20Q2 (6) | 2.32 | -35.73 | -60.74 | 0.13 | -45.83 | -74.51 | 0.26 | 0.0 | -13.33 | 0 | 0 | 0 | 5.60 | -15.71 | -35.07 | 11.21 | 55.6 | 120.78 | 0.00 | 0 | 0 | 149 | 9.56 | 9.56 |
| 20Q1 (5) | 3.61 | -53.66 | -52.12 | 0.24 | -58.62 | -25.0 | 0.26 | -45.83 | -16.13 | 0 | 0 | 0 | 6.65 | -10.71 | 56.65 | 7.20 | 16.89 | 75.18 | 0.00 | 0 | 0 | 136 | 0.0 | 6.25 |
| 19Q4 (4) | 7.79 | 67.89 | 0.0 | 0.58 | 28.89 | 0.0 | 0.48 | 37.14 | 0.0 | 0 | 0 | 0.0 | 7.45 | -23.23 | 0.0 | 6.16 | -18.31 | 0.0 | 0.00 | 0 | 0.0 | 136 | 0.0 | 0.0 |
| 19Q3 (3) | 4.64 | -21.49 | 0.0 | 0.45 | -11.76 | 0.0 | 0.35 | 16.67 | 0.0 | 0 | 0 | 0.0 | 9.70 | 12.39 | 0.0 | 7.54 | 48.6 | 0.0 | 0.00 | 0 | 0.0 | 136 | 0.0 | 0.0 |
| 19Q2 (2) | 5.91 | -21.62 | 0.0 | 0.51 | 59.38 | 0.0 | 0.3 | -3.23 | 0.0 | 0 | 0 | 0.0 | 8.63 | 103.33 | 0.0 | 5.08 | 23.46 | 0.0 | 0.00 | 0 | 0.0 | 136 | 6.25 | 0.0 |
| 19Q1 (1) | 7.54 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 4.24 | 0.0 | 0.0 | 4.11 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 128 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 50.21 | -7.14 | 2.98 | -10.51 | 1.91 | 17.9 | 0 | 0 | 5.94 | -3.63 | 3.80 | 26.97 | 0.00 | 0 | 190 | 10.47 |
| 2022 (9) | 54.07 | 594.99 | 3.33 | 64.85 | 1.62 | 80.0 | 0 | 0 | 6.16 | -76.28 | 3.00 | -74.1 | 0.00 | 0 | 172 | 7.5 |
| 2021 (8) | 7.78 | -22.2 | 2.02 | 102.0 | 0.9 | -21.74 | 0 | 0 | 25.96 | 159.64 | 11.57 | 0.59 | 0.00 | 0 | 160 | 6.67 |
| 2020 (7) | 10.0 | -61.36 | 1.0 | -46.52 | 1.15 | -20.14 | 0 | 0 | 10.00 | 38.4 | 11.50 | 106.68 | 0.00 | 0 | 150 | 3.45 |
| 2019 (6) | 25.88 | -38.2 | 1.87 | 38.52 | 1.44 | -22.16 | 0 | 0 | 7.23 | 124.16 | 5.56 | 25.96 | 0.00 | 0 | 145 | 27.19 |
| 2018 (5) | 41.88 | 182.97 | 1.35 | 2.27 | 1.85 | 86.87 | 0 | 0 | 3.22 | -63.86 | 4.42 | -33.96 | 0.00 | 0 | 114 | -4.2 |
| 2017 (4) | 14.8 | 48.89 | 1.32 | 7.32 | 0.99 | 32.0 | 0 | 0 | 8.92 | -27.92 | 6.69 | -11.35 | 0.00 | 0 | 119 | 14.42 |
| 2016 (3) | 9.94 | -73.5 | 1.23 | 6.96 | 0.75 | -46.04 | 0 | 0 | 12.37 | 303.62 | 7.55 | 103.61 | 0.00 | 0 | 104 | 5.05 |
| 2015 (2) | 37.51 | 17.11 | 1.15 | -24.84 | 1.39 | -5.44 | 0 | 0 | 3.07 | -35.82 | 3.71 | -19.26 | 0.00 | 0 | 99 | -1.98 |
| 2014 (1) | 32.03 | 8.83 | 1.53 | 112.5 | 1.47 | 27.83 | 0 | 0 | 4.78 | 0 | 4.59 | 0 | 0.00 | 0 | 101 | 2.02 |
