- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.78 | -24.25 | 389.83 | 0.46 | 24.32 | 76.92 | 0.14 | 16.67 | 16.67 | 0 | 0 | 0 | 7.96 | 64.12 | -63.88 | 2.42 | 54.01 | -76.18 | 0.00 | 0 | 0 | 310 | 0.0 | 0.0 |
| 23Q3 (19) | 7.63 | 48.73 | 1907.89 | 0.37 | 19.35 | 117.65 | 0.12 | 0.0 | 33.33 | 0 | 0 | 0 | 4.85 | -19.75 | -89.16 | 1.57 | -32.77 | -93.36 | 0.00 | 0 | 0 | 310 | 0.0 | 0.0 |
| 23Q2 (18) | 5.13 | 46.99 | 2037.5 | 0.31 | 14.81 | 82.35 | 0.12 | 0.0 | 20.0 | 0 | 0 | 0 | 6.04 | -21.89 | -91.47 | 2.34 | -31.97 | -94.39 | 0.00 | 0 | 0 | 310 | 0.0 | 0.0 |
| 23Q1 (17) | 3.49 | 195.76 | 1486.36 | 0.27 | 3.85 | 58.82 | 0.12 | 0.0 | 33.33 | 0 | 0 | 0 | 7.74 | -64.89 | -89.99 | 3.44 | -66.19 | -91.6 | 0.00 | 0 | 0 | 310 | 0.0 | 0.0 |
| 22Q4 (16) | 1.18 | 210.53 | 268.75 | 0.26 | 52.94 | 4.0 | 0.12 | 33.33 | 20.0 | 0 | 0 | 0 | 22.03 | -50.75 | -71.8 | 10.17 | -57.06 | -67.46 | 0.00 | 0 | 0 | 310 | 0.0 | 0.0 |
| 22Q3 (15) | 0.38 | 58.33 | -46.48 | 0.17 | 0.0 | -10.53 | 0.09 | -10.0 | -18.18 | 0 | 0 | 0 | 44.74 | -36.84 | 67.17 | 23.68 | -43.16 | 52.87 | 0.00 | 0 | 0 | 310 | 0.0 | 0.0 |
| 22Q2 (14) | 0.24 | 9.09 | 4.35 | 0.17 | 0.0 | -5.56 | 0.1 | 11.11 | 11.11 | 0 | 0 | 0 | 70.83 | -8.33 | -9.49 | 41.67 | 1.85 | 6.48 | 0.00 | 0 | 0 | 310 | 0.0 | 0.0 |
| 22Q1 (13) | 0.22 | -31.25 | -12.0 | 0.17 | -32.0 | -10.53 | 0.09 | -10.0 | 0.0 | 0 | 0 | 0 | 77.27 | -1.09 | 1.67 | 40.91 | 30.91 | 13.64 | 0.00 | 0 | 0 | 310 | 0.0 | 0.0 |
| 21Q4 (12) | 0.32 | -54.93 | -20.0 | 0.25 | 31.58 | -19.35 | 0.1 | -9.09 | -9.09 | 0 | 0 | 0 | 78.12 | 191.94 | 0.81 | 31.25 | 101.7 | 13.64 | 0.00 | 0 | 0 | 310 | 0.0 | 0.0 |
| 21Q3 (11) | 0.71 | 208.7 | 44.9 | 0.19 | 5.56 | -34.48 | 0.11 | 22.22 | -8.33 | 0 | 0 | 0 | 26.76 | -65.81 | -54.78 | 15.49 | -60.41 | -36.74 | 0.00 | 0 | 0 | 310 | 0.0 | 0.0 |
| 21Q2 (10) | 0.23 | -8.0 | -32.35 | 0.18 | -5.26 | -33.33 | 0.09 | 0.0 | -25.0 | 0 | 0 | 0 | 78.26 | 2.97 | -1.45 | 39.13 | 8.7 | 10.87 | 0.00 | 0 | 0 | 310 | 0.0 | 0.0 |
| 21Q1 (9) | 0.25 | -37.5 | -93.17 | 0.19 | -38.71 | -44.12 | 0.09 | -18.18 | -40.0 | 0 | 0 | 0 | 76.00 | -1.94 | 718.12 | 36.00 | 30.91 | 778.4 | 0.00 | 0 | 0 | 310 | 0.0 | 0.0 |
| 20Q4 (8) | 0.4 | -18.37 | -93.23 | 0.31 | 6.9 | -27.91 | 0.11 | -8.33 | -35.29 | 0 | 0 | 0 | 77.50 | 30.95 | 965.17 | 27.50 | 12.29 | 856.03 | 0.00 | 0 | 0 | 310 | 0.0 | 0.0 |
| 20Q3 (7) | 0.49 | 44.12 | -94.86 | 0.29 | 7.41 | -32.56 | 0.12 | 0.0 | -25.0 | 0 | 0 | 0 | 59.18 | -25.47 | 1213.05 | 24.49 | -30.61 | 1360.2 | 0.00 | 0 | 0 | 310 | 0.0 | 0.0 |
| 20Q2 (6) | 0.34 | -90.71 | -96.23 | 0.27 | -20.59 | -44.9 | 0.12 | -20.0 | -29.41 | 0 | 0 | 0 | 79.41 | 754.84 | 1363.45 | 35.29 | 761.18 | 1774.74 | 0.00 | 0 | 0 | 310 | 0.0 | 0.0 |
| 20Q1 (5) | 3.66 | -38.07 | -30.55 | 0.34 | -20.93 | -12.82 | 0.15 | -11.76 | -16.67 | 0 | 0 | 0 | 9.29 | 27.68 | 25.53 | 4.10 | 42.48 | 19.99 | 0.00 | 0 | 0 | 310 | 0.0 | 0.0 |
| 19Q4 (4) | 5.91 | -38.05 | 0.0 | 0.43 | 0.0 | 0.0 | 0.17 | 6.25 | 0.0 | 0 | 0 | 0.0 | 7.28 | 61.42 | 0.0 | 2.88 | 71.51 | 0.0 | 0.00 | 0 | 0.0 | 310 | 0.0 | 0.0 |
| 19Q3 (3) | 9.54 | 5.65 | 0.0 | 0.43 | -12.24 | 0.0 | 0.16 | -5.88 | 0.0 | 0 | 0 | 0.0 | 4.51 | -16.94 | 0.0 | 1.68 | -10.91 | 0.0 | 0.00 | 0 | 0.0 | 310 | 0.0 | 0.0 |
| 19Q2 (2) | 9.03 | 71.35 | 0.0 | 0.49 | 25.64 | 0.0 | 0.17 | -5.56 | 0.0 | 0 | 0 | 0.0 | 5.43 | -26.67 | 0.0 | 1.88 | -44.88 | 0.0 | 0.00 | 0 | 0.0 | 310 | 0.0 | 0.0 |
| 19Q1 (1) | 5.27 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 7.40 | 0.0 | 0.0 | 3.42 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 310 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 22.03 | 985.22 | 1.42 | 82.05 | 0.5 | 25.0 | 0 | 0 | 6.45 | -83.22 | 2.27 | -88.48 | 0.00 | 0 | 310 | 0.0 |
| 2022 (9) | 2.03 | 35.33 | 0.78 | -3.7 | 0.4 | 2.56 | 0 | 0 | 38.42 | -28.85 | 19.70 | -24.21 | 0.00 | 0 | 310 | 0.0 |
| 2021 (8) | 1.5 | -69.39 | 0.81 | -33.06 | 0.39 | -20.41 | 0 | 0 | 54.00 | 118.68 | 26.00 | 160.0 | 0.00 | 0 | 310 | 0.0 |
| 2020 (7) | 4.9 | -83.53 | 1.21 | -30.86 | 0.49 | -27.94 | 0 | 0 | 24.69 | 319.8 | 10.00 | 337.5 | 0.00 | 0 | 310 | 0.0 |
| 2019 (6) | 29.75 | 1.95 | 1.75 | 2.34 | 0.68 | -1.45 | 0 | 0 | 5.88 | 0.38 | 2.29 | -3.34 | 0.00 | 0 | 310 | 0.0 |
| 2018 (5) | 29.18 | 6.46 | 1.71 | -2.84 | 0.69 | 2.99 | 0 | 0 | 5.86 | -8.73 | 2.36 | -3.26 | 0.00 | 0 | 310 | 2.65 |
| 2017 (4) | 27.41 | -3.52 | 1.76 | -5.38 | 0.67 | -2.9 | 0 | 0 | 6.42 | -1.92 | 2.44 | 0.64 | 0.00 | 0 | 302 | -4.43 |
| 2016 (3) | 28.41 | -5.9 | 1.86 | -7.0 | 0.69 | -2.82 | 0 | 0 | 6.55 | -1.17 | 2.43 | 3.27 | 0.00 | 0 | 316 | -8.14 |
| 2015 (2) | 30.19 | 2.62 | 2.0 | 2.04 | 0.71 | -5.33 | 0 | 0 | 6.62 | -0.56 | 2.35 | -7.75 | 0.00 | 0 | 344 | -2.82 |
| 2014 (1) | 29.42 | -6.96 | 1.96 | -15.15 | 0.75 | 1.35 | 0 | 0 | 6.66 | 0 | 2.55 | 0 | 0.00 | 0 | 354 | 2.91 |
