- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 16.21 | 15.87 | 16.53 | 0.29 | 16.0 | 7.41 | 0.52 | 20.93 | -18.75 | 0.19 | 58.33 | 58.33 | 1.79 | 0.11 | -7.83 | 3.21 | 4.37 | -30.28 | 1.17 | 36.65 | 35.87 | 431 | 0.0 | 0.0 |
| 23Q3 (19) | 13.99 | 6.39 | 18.76 | 0.25 | 19.05 | 47.06 | 0.43 | -14.0 | 30.3 | 0.12 | -20.0 | 20.0 | 1.79 | 11.9 | 23.83 | 3.07 | -19.16 | 9.72 | 0.86 | -24.8 | 1.04 | 431 | 0.0 | 5.12 |
| 23Q2 (18) | 13.15 | 12.78 | 37.41 | 0.21 | 0.0 | 16.67 | 0.5 | 47.06 | 66.67 | 0.15 | 87.5 | 66.67 | 1.60 | -11.33 | -15.1 | 3.80 | 30.4 | 21.29 | 1.14 | 66.25 | 21.29 | 431 | 0.0 | 5.12 |
| 23Q1 (17) | 11.66 | -16.18 | 61.05 | 0.21 | -22.22 | 23.53 | 0.34 | -46.88 | -10.53 | 0.08 | -33.33 | -11.11 | 1.80 | -7.21 | -23.3 | 2.92 | -36.62 | -44.44 | 0.69 | -20.47 | -44.81 | 431 | 0.0 | 5.12 |
| 22Q4 (16) | 13.91 | 18.08 | 56.47 | 0.27 | 58.82 | 50.0 | 0.64 | 93.94 | 10.34 | 0.12 | 20.0 | 20.0 | 1.94 | 34.5 | -4.13 | 4.60 | 64.24 | -29.48 | 0.86 | 1.62 | -23.31 | 431 | 5.12 | 5.12 |
| 22Q3 (15) | 11.78 | 23.09 | 44.54 | 0.17 | -5.56 | 13.33 | 0.33 | 10.0 | -56.0 | 0.1 | 11.11 | 25.0 | 1.44 | -23.27 | -21.59 | 2.80 | -10.64 | -69.56 | 0.85 | -9.73 | -13.52 | 410 | 0.0 | 5.94 |
| 22Q2 (14) | 9.57 | 32.18 | -1.64 | 0.18 | 5.88 | 20.0 | 0.3 | -21.05 | -37.5 | 0.09 | 0.0 | -18.18 | 1.88 | -19.9 | 22.01 | 3.13 | -40.27 | -36.46 | 0.94 | -24.35 | -16.81 | 410 | 0.0 | 5.94 |
| 22Q1 (13) | 7.24 | -18.56 | -15.62 | 0.17 | -5.56 | 30.77 | 0.38 | -34.48 | 8.57 | 0.09 | -10.0 | 0.0 | 2.35 | 15.97 | 54.97 | 5.25 | -19.55 | 28.67 | 1.24 | 10.51 | 18.51 | 410 | 0.0 | 5.94 |
| 21Q4 (12) | 8.89 | 9.08 | -11.63 | 0.18 | 20.0 | 28.57 | 0.58 | -22.67 | 20.83 | 0.1 | 25.0 | -23.08 | 2.02 | 10.01 | 45.49 | 6.52 | -29.1 | 36.74 | 1.12 | 14.6 | -12.95 | 410 | 5.94 | 5.94 |
| 21Q3 (11) | 8.15 | -16.24 | -8.22 | 0.15 | 0.0 | 25.0 | 0.75 | 56.25 | 108.33 | 0.08 | -27.27 | 0.0 | 1.84 | 19.39 | 36.2 | 9.20 | 86.54 | 126.99 | 0.98 | -13.17 | 8.96 | 387 | 0.0 | 4.03 |
| 21Q2 (10) | 9.73 | 13.4 | 30.08 | 0.15 | 15.38 | 50.0 | 0.48 | 37.14 | 60.0 | 0.11 | 22.22 | 37.5 | 1.54 | 1.75 | 15.31 | 4.93 | 20.93 | 23.0 | 1.13 | 7.78 | 5.7 | 387 | 0.0 | 4.03 |
| 21Q1 (9) | 8.58 | -14.71 | 30.4 | 0.13 | -7.14 | 18.18 | 0.35 | -27.08 | 2.94 | 0.09 | -30.77 | 0.0 | 1.52 | 8.87 | -9.37 | 4.08 | -14.51 | -21.05 | 1.05 | -18.83 | -23.31 | 387 | 0.0 | 5.16 |
| 20Q4 (8) | 10.06 | 13.29 | 21.64 | 0.14 | 16.67 | 27.27 | 0.48 | 33.33 | 33.33 | 0.13 | 62.5 | 85.71 | 1.39 | 2.98 | 4.63 | 4.77 | 17.69 | 9.61 | 1.29 | 43.44 | 52.67 | 387 | 4.03 | 5.16 |
| 20Q3 (7) | 8.88 | 18.72 | 16.69 | 0.12 | 20.0 | 9.09 | 0.36 | 20.0 | 28.57 | 0.08 | 0.0 | 14.29 | 1.35 | 1.08 | -6.51 | 4.05 | 1.08 | 10.18 | 0.90 | -15.77 | -2.06 | 372 | 0.0 | 1.09 |
| 20Q2 (6) | 7.48 | 13.68 | -2.73 | 0.1 | -9.09 | 0.0 | 0.3 | -11.76 | 15.38 | 0.08 | -11.11 | 0.0 | 1.34 | -20.03 | 2.81 | 4.01 | -22.38 | 18.62 | 1.07 | -21.81 | 2.81 | 372 | 1.09 | 1.09 |
| 20Q1 (5) | 6.58 | -20.44 | -9.37 | 0.11 | 0.0 | 0.0 | 0.34 | -5.56 | 21.43 | 0.09 | 28.57 | 12.5 | 1.67 | 25.68 | 10.33 | 5.17 | 18.7 | 33.98 | 1.37 | 61.59 | 24.13 | 368 | 0.0 | 0.0 |
| 19Q4 (4) | 8.27 | 8.67 | 0.0 | 0.11 | 0.0 | 0.0 | 0.36 | 28.57 | 0.0 | 0.07 | 0.0 | 0.0 | 1.33 | -7.98 | 0.0 | 4.35 | 18.31 | 0.0 | 0.85 | -7.98 | 0.0 | 368 | 0.0 | 0.0 |
| 19Q3 (3) | 7.61 | -1.04 | 0.0 | 0.11 | 10.0 | 0.0 | 0.28 | 7.69 | 0.0 | 0.07 | -12.5 | 0.0 | 1.45 | 11.16 | 0.0 | 3.68 | 8.82 | 0.0 | 0.92 | -11.58 | 0.0 | 368 | 0.0 | 0.0 |
| 19Q2 (2) | 7.69 | 5.92 | 0.0 | 0.1 | -9.09 | 0.0 | 0.26 | -7.14 | 0.0 | 0.08 | 0.0 | 0.0 | 1.30 | -14.17 | 0.0 | 3.38 | -12.34 | 0.0 | 1.04 | -5.59 | 0.0 | 368 | 0.0 | 0.0 |
| 19Q1 (1) | 7.26 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 1.52 | 0.0 | 0.0 | 3.86 | 0.0 | 0.0 | 1.10 | 0.0 | 0.0 | 368 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 55.01 | 29.47 | 0.97 | 22.78 | 1.8 | 9.76 | 0.54 | 35.0 | 1.76 | -5.16 | 3.27 | -15.22 | 0.98 | 4.27 | 431 | 0.0 |
| 2022 (9) | 42.49 | 20.16 | 0.79 | 31.67 | 1.64 | -24.07 | 0.4 | 5.26 | 1.86 | 9.57 | 3.86 | -36.81 | 0.94 | -12.4 | 431 | 5.12 |
| 2021 (8) | 35.36 | 7.18 | 0.6 | 27.66 | 2.16 | 45.95 | 0.38 | 0.0 | 1.70 | 19.1 | 6.11 | 36.16 | 1.07 | -6.7 | 410 | 5.94 |
| 2020 (7) | 32.99 | 7.04 | 0.47 | 9.3 | 1.48 | 24.37 | 0.38 | 31.03 | 1.42 | 2.11 | 4.49 | 16.19 | 1.15 | 22.42 | 387 | 4.03 |
| 2019 (6) | 30.82 | 10.7 | 0.43 | 0.0 | 1.19 | 8.18 | 0.29 | -6.45 | 1.40 | -9.67 | 3.86 | -2.28 | 0.94 | -15.5 | 372 | 1.09 |
| 2018 (5) | 27.84 | -1.8 | 0.43 | -4.44 | 1.1 | 4.76 | 0.31 | -16.22 | 1.54 | -2.69 | 3.95 | 6.68 | 1.11 | -14.68 | 368 | -1.08 |
| 2017 (4) | 28.35 | -2.78 | 0.45 | 9.76 | 1.05 | -10.26 | 0.37 | 23.33 | 1.59 | 12.89 | 3.70 | -7.69 | 1.31 | 26.86 | 372 | 1.64 |
| 2016 (3) | 29.16 | -13.93 | 0.41 | 20.59 | 1.17 | -6.4 | 0.3 | 25.0 | 1.41 | 40.11 | 4.01 | 8.75 | 1.03 | 45.23 | 366 | -5.43 |
| 2015 (2) | 33.88 | -11.95 | 0.34 | 6.25 | 1.25 | 2.46 | 0.24 | 9.09 | 1.00 | 20.68 | 3.69 | 16.37 | 0.71 | 23.9 | 387 | 6.32 |
| 2014 (1) | 38.48 | 40.59 | 0.32 | 14.29 | 1.22 | 38.64 | 0.22 | 15.79 | 0.83 | 0 | 3.17 | 0 | 0.57 | 0 | 364 | 25.52 |
