玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)150.53-9.7918.3611.534.5325.054.4-7.76-2.653.62-0.2817.537.6615.885.662.922.26-17.752.4010.55-0.7000
23Q3 (19)166.87-4.0314.811.037.315.744.77-3.2529.273.638.36-0.826.6111.80.822.860.8212.612.1812.91-13.6000
23Q2 (18)173.8813.439.7910.2818.1621.234.9328.058.833.3516.7213.565.914.2-13.282.8412.93-22.151.932.94-18.76000
23Q1 (17)153.3420.5737.438.7-5.6415.693.85-14.8225.02.87-6.8215.265.67-21.74-15.822.51-29.35-9.041.87-22.72-16.13000
22Q4 (16)127.18-12.5114.39.22-3.25-0.434.5222.498.653.08-15.8513.247.2510.58-12.893.5540.0-4.942.42-3.82-0.93000
22Q3 (15)145.3616.8640.479.5312.3826.563.69-18.547.583.6624.0731.656.56-3.83-9.92.54-30.29-23.412.526.17-6.28000
22Q2 (14)124.3911.4822.388.4812.7713.224.5347.0835.632.9518.470.686.821.15-7.493.6431.9310.822.376.27-17.73000
22Q1 (13)111.580.2811.837.52-18.79-1.313.08-25.96-6.382.49-8.46-8.796.74-19.02-11.752.76-26.17-16.282.23-8.71-18.44000
21Q4 (12)111.277.53-7.919.2622.975.834.1621.28-38.822.72-2.16-16.568.3214.3714.923.7412.79-33.572.44-9.01-9.4000
21Q3 (11)103.481.81-9.457.530.53-15.873.432.69-2.832.78-5.1211.657.28-1.25-7.093.310.877.312.69-6.8123.3000
21Q2 (10)101.641.8611.357.49-1.719.023.341.523.092.937.3315.357.37-3.5-2.093.29-0.34-7.422.885.363.6000
21Q1 (9)99.78-17.4222.647.62-12.9114.763.29-51.6213.452.73-16.267.917.645.46-6.433.30-41.41-7.492.741.41-12.01000
20Q4 (8)120.835.7354.498.75-2.2314.236.892.6370.433.2630.9212.417.24-7.53-26.065.6382.1910.312.7023.83-27.24000
20Q3 (7)114.2825.227.968.9530.2822.13.538.9512.062.49-1.97-8.127.834.06-4.583.09-12.98-12.422.18-21.7-28.19000
20Q2 (6)91.2812.194.346.873.46-4.183.2411.72-7.952.540.4-7.977.53-7.78-8.173.55-0.42-11.792.78-10.52-11.8000
20Q1 (5)81.364.033.216.64-13.322.632.9-27.32-9.092.53-12.7610.08.16-16.67-0.563.56-30.13-11.923.11-16.146.58000
19Q4 (4)78.21-12.430.07.664.50.03.9926.670.02.97.010.09.7919.330.05.1044.640.03.7122.20.0000.0
19Q3 (3)89.312.090.07.332.230.03.15-10.510.02.71-1.810.08.210.140.03.53-12.350.03.03-3.820.0000.0
19Q2 (2)87.4810.970.07.1710.820.03.5210.340.02.7620.00.08.20-0.140.04.02-0.570.03.168.130.0000.0
19Q1 (1)78.830.00.06.470.00.03.190.00.02.30.00.08.210.00.04.050.00.02.920.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)644.6126.7641.5319.4817.9613.5313.4610.516.44-5.752.79-10.442.09-12.8200
2022 (9)508.5122.1934.769.015.8211.1712.189.146.84-10.793.11-9.012.40-10.6800
2021 (8)416.172.0631.892.1814.23-13.611.162.957.660.113.42-15.352.680.8700
2020 (7)407.7522.1431.218.9716.4719.010.841.597.65-10.784.04-2.572.66-16.8200
2019 (6)333.836.4828.64-3.1113.847.7910.67-5.418.58-9.014.151.233.20-11.1700
2018 (5)313.51-1.0429.56-3.8112.8410.2111.2823.019.43-2.84.1011.373.6024.300
2017 (4)316.79-10.6430.732.0611.65-16.259.1731.569.7014.213.68-6.272.8947.2300
2016 (3)354.517.8130.114.0113.91-15.496.9712.428.49-3.523.92-21.611.974.2879500.0
2015 (2)328.84-9.828.95-6.0116.46-0.366.2-16.228.804.215.0110.461.89-7.1179500.0
2014 (1)364.5711.7430.86.9416.523.387.4-6.458.4504.5302.03079500.0

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