- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 103.1 | -21.59 | -2.39 | 8.43 | -6.75 | 0.96 | 0.36 | -34.55 | -7.69 | 0 | 0 | 0 | 8.18 | 18.93 | 3.43 | 0.35 | -16.52 | -5.44 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 131.49 | -13.77 | 19.44 | 9.04 | -4.54 | 3.55 | 0.55 | -20.29 | -6.78 | 0 | 0 | 0 | 6.88 | 10.7 | -13.3 | 0.42 | -7.57 | -21.95 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 152.48 | 25.58 | 18.29 | 9.47 | 16.2 | 12.74 | 0.69 | 15.0 | 16.95 | 0 | 0 | 0 | 6.21 | -7.47 | -4.7 | 0.45 | -8.43 | -1.14 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 121.42 | 14.96 | 26.44 | 8.15 | -2.4 | 4.22 | 0.6 | 53.85 | 17.65 | 0 | 0 | 0 | 6.71 | -15.1 | -17.57 | 0.49 | 33.83 | -6.95 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 105.62 | -4.06 | 6.9 | 8.35 | -4.35 | -4.35 | 0.39 | -33.9 | -15.22 | 0 | 0 | 0 | 7.91 | -0.3 | -10.53 | 0.37 | -31.1 | -20.69 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 110.09 | -14.59 | 10.98 | 8.73 | 3.93 | 10.23 | 0.59 | 0.0 | 25.53 | 0 | 0 | 0 | 7.93 | 21.69 | -0.68 | 0.54 | 17.09 | 13.11 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 128.9 | 34.23 | 7.33 | 8.4 | 7.42 | -2.89 | 0.59 | 15.69 | 5.36 | 0 | 0 | 0 | 6.52 | -19.97 | -9.52 | 0.46 | -13.81 | -1.84 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 96.03 | -2.8 | -6.88 | 7.82 | -10.42 | -3.22 | 0.51 | 10.87 | 6.25 | 0 | 0 | 0 | 8.14 | -7.84 | 3.93 | 0.53 | 14.07 | 14.09 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 98.8 | -0.4 | -9.61 | 8.73 | 10.23 | -5.52 | 0.46 | -2.13 | -22.03 | 0 | 0 | 0 | 8.84 | 10.67 | 4.52 | 0.47 | -1.73 | -13.75 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 99.2 | -17.4 | -3.95 | 7.92 | -8.44 | -7.58 | 0.47 | -16.07 | -2.08 | 0 | 0 | 0 | 7.98 | 10.85 | -3.78 | 0.47 | 1.61 | 1.94 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 120.1 | 16.47 | 17.84 | 8.65 | 7.05 | 8.94 | 0.56 | 16.67 | 14.29 | 0 | 0 | 0 | 7.20 | -8.08 | -7.55 | 0.47 | 0.17 | -3.01 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 103.12 | -5.65 | 27.12 | 8.08 | -12.55 | 14.61 | 0.48 | -18.64 | 23.08 | 0 | 0 | 0 | 7.84 | -7.31 | -9.84 | 0.47 | -13.77 | -3.18 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 109.3 | 5.83 | 9.33 | 9.24 | 7.82 | 5.96 | 0.59 | 22.92 | -1.67 | 0 | 0 | 0 | 8.45 | 1.88 | -3.08 | 0.54 | 16.15 | -10.06 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
| 20Q3 (7) | 103.28 | 1.33 | 30.49 | 8.57 | 7.93 | 18.21 | 0.48 | -2.04 | 9.09 | 0 | 0 | 0 | 8.30 | 6.51 | -9.41 | 0.46 | -3.33 | -16.4 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
| 20Q2 (6) | 101.92 | 25.64 | 17.5 | 7.94 | 12.62 | 10.89 | 0.49 | 25.64 | 13.95 | 0 | 0 | 0 | 7.79 | -10.36 | -5.62 | 0.48 | 0.0 | -3.02 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
| 20Q1 (5) | 81.12 | -18.86 | 13.28 | 7.05 | -19.15 | 7.47 | 0.39 | -35.0 | -2.5 | 0 | 0 | 0 | 8.69 | -0.36 | -5.13 | 0.48 | -19.9 | -13.93 | 0.00 | 0 | 0 | 0 | -100.0 | -100.0 |
| 19Q4 (4) | 99.97 | 26.3 | 0.0 | 8.72 | 20.28 | 0.0 | 0.6 | 36.36 | 0.0 | 0 | 0 | 0.0 | 8.72 | -4.77 | 0.0 | 0.60 | 7.96 | 0.0 | 0.00 | 0 | 0.0 | 1155 | 0.0 | 0.0 |
| 19Q3 (3) | 79.15 | -8.75 | 0.0 | 7.25 | 1.26 | 0.0 | 0.44 | 2.33 | 0.0 | 0 | 0 | 0.0 | 9.16 | 10.97 | 0.0 | 0.56 | 12.14 | 0.0 | 0.00 | 0 | 0.0 | 1155 | 0.0 | 0.0 |
| 19Q2 (2) | 86.74 | 21.13 | 0.0 | 7.16 | 9.15 | 0.0 | 0.43 | 7.5 | 0.0 | 0 | 0 | 0.0 | 8.25 | -9.89 | 0.0 | 0.50 | -11.25 | 0.0 | 0.00 | 0 | 0.0 | 1155 | 0.0 | 0.0 |
| 19Q1 (1) | 71.61 | 0.0 | 0.0 | 6.56 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 9.16 | 0.0 | 0.0 | 0.56 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1155 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 508.49 | 15.4 | 35.09 | 5.41 | 2.19 | 4.78 | 0 | 0 | 6.90 | -8.66 | 0.43 | -9.2 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 440.64 | 4.61 | 33.29 | -0.27 | 2.09 | 6.09 | 0 | 0 | 7.55 | -4.66 | 0.47 | 1.42 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 421.22 | 6.47 | 33.38 | 1.77 | 1.97 | 1.03 | 0 | 0 | 7.92 | -4.42 | 0.47 | -5.11 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 395.62 | 17.23 | 32.8 | 10.44 | 1.95 | 4.84 | 0 | 0 | 8.29 | -5.8 | 0.49 | -10.57 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 337.46 | 4.3 | 29.7 | 11.74 | 1.86 | -1.59 | 0 | 0 | 8.80 | 7.14 | 0.55 | -5.64 | 0.00 | 0 | 1155 | 0.0 |
| 2018 (5) | 323.56 | -3.83 | 26.58 | 0.76 | 1.89 | 18.87 | 0 | 0 | 8.21 | 4.77 | 0.58 | 23.6 | 0.00 | 0 | 1155 | 0.0 |
| 2017 (4) | 336.43 | -4.54 | 26.38 | 8.47 | 1.59 | 11.97 | 0 | 0 | 7.84 | 13.63 | 0.47 | 17.3 | 0.00 | 0 | 1155 | 0.0 |
| 2016 (3) | 352.43 | -3.46 | 24.32 | 16.25 | 1.42 | 21.37 | 0 | 0 | 6.90 | 20.42 | 0.40 | 25.72 | 0.00 | 0 | 1155 | 0.0 |
| 2015 (2) | 365.06 | 11.39 | 20.92 | -0.48 | 1.17 | 51.95 | 0 | 0 | 5.73 | -10.65 | 0.32 | 36.41 | 0.00 | 0 | 1155 | 0.0 |
| 2014 (1) | 327.73 | 26.61 | 21.02 | 0 | 0.77 | 0 | 0 | 0 | 6.41 | 0 | 0.23 | 0 | 0.00 | 0 | 1155 | 0 |
