- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.37 | 8.71 | -10.61 | 0.35 | -7.89 | 9.38 | 0.39 | 14.71 | 8.33 | 0.23 | -14.81 | -20.69 | 10.39 | -15.27 | 22.36 | 11.57 | 5.52 | 21.19 | 6.82 | -21.64 | -11.28 | 840 | 0.0 | 0.0 |
| 23Q3 (19) | 3.1 | -20.1 | -34.18 | 0.38 | 11.76 | -5.0 | 0.34 | -10.53 | -15.0 | 0.27 | -15.62 | -44.9 | 12.26 | 39.89 | 44.34 | 10.97 | 11.99 | 29.15 | 8.71 | 5.6 | -16.28 | 840 | 0.0 | -8.5 |
| 23Q2 (18) | 3.88 | 13.12 | -20.33 | 0.34 | 6.25 | -10.53 | 0.38 | 11.76 | 2.7 | 0.32 | 6.67 | 33.33 | 8.76 | -6.07 | 12.3 | 9.79 | -1.2 | 28.91 | 8.25 | -5.7 | 67.35 | 840 | 0.0 | -8.5 |
| 23Q1 (17) | 3.43 | -9.02 | -26.71 | 0.32 | 0.0 | -15.79 | 0.34 | -5.56 | -10.53 | 0.3 | 3.45 | 30.43 | 9.33 | 9.91 | 14.9 | 9.91 | 3.81 | 22.08 | 8.75 | 13.7 | 77.97 | 840 | 0.0 | -8.5 |
| 22Q4 (16) | 3.77 | -19.96 | -17.14 | 0.32 | -20.0 | -23.81 | 0.36 | -10.0 | -5.26 | 0.29 | -40.82 | -3.33 | 8.49 | -0.05 | -8.05 | 9.55 | 12.44 | 14.34 | 7.69 | -26.06 | 16.67 | 840 | -8.5 | -8.5 |
| 22Q3 (15) | 4.71 | -3.29 | -15.44 | 0.4 | 5.26 | -4.76 | 0.4 | 8.11 | 8.11 | 0.49 | 104.17 | 44.12 | 8.49 | 8.84 | 12.63 | 8.49 | 11.78 | 27.85 | 10.40 | 111.1 | 70.43 | 918 | 0.0 | 16.79 |
| 22Q2 (14) | 4.87 | 4.06 | -15.01 | 0.38 | 0.0 | -5.0 | 0.37 | -2.63 | 2.78 | 0.24 | 4.35 | -17.24 | 7.80 | -3.9 | 11.78 | 7.60 | -6.43 | 20.93 | 4.93 | 0.28 | -2.63 | 918 | 0.0 | 16.79 |
| 22Q1 (13) | 4.68 | 2.86 | 4.46 | 0.38 | -9.52 | 5.56 | 0.38 | 0.0 | 8.57 | 0.23 | -23.33 | -4.17 | 8.12 | -12.04 | 1.04 | 8.12 | -2.78 | 3.93 | 4.91 | -25.46 | -8.26 | 918 | 0.0 | 16.79 |
| 21Q4 (12) | 4.55 | -18.31 | 13.18 | 0.42 | 0.0 | 20.0 | 0.38 | 2.7 | 15.15 | 0.3 | -11.76 | 7.14 | 9.23 | 22.42 | 6.02 | 8.35 | 25.73 | 1.74 | 6.59 | 8.02 | -5.34 | 918 | 16.79 | 16.79 |
| 21Q3 (11) | 5.57 | -2.79 | 30.14 | 0.42 | 5.0 | 7.69 | 0.37 | 2.78 | 23.33 | 0.34 | 17.24 | 30.77 | 7.54 | 8.02 | -17.25 | 6.64 | 5.73 | -5.23 | 6.10 | 20.61 | 0.48 | 786 | 0.0 | -2.84 |
| 21Q2 (10) | 5.73 | 27.9 | 24.84 | 0.4 | 11.11 | 11.11 | 0.36 | 2.86 | 20.0 | 0.29 | 20.83 | -9.38 | 6.98 | -13.13 | -10.99 | 6.28 | -19.58 | -3.87 | 5.06 | -5.53 | -27.41 | 786 | 0.0 | -2.84 |
| 21Q1 (9) | 4.48 | 11.44 | 52.9 | 0.36 | 2.86 | 16.13 | 0.35 | 6.06 | 16.67 | 0.24 | -14.29 | 26.32 | 8.04 | -7.7 | -24.05 | 7.81 | -4.83 | -23.7 | 5.36 | -23.09 | -17.39 | 786 | 0.0 | -15.39 |
| 20Q4 (8) | 4.02 | -6.07 | 17.54 | 0.35 | -10.26 | -5.41 | 0.33 | 10.0 | 10.0 | 0.28 | 7.69 | 21.74 | 8.71 | -4.45 | -19.52 | 8.21 | 17.11 | -6.42 | 6.97 | 14.66 | 3.57 | 786 | -2.84 | -15.39 |
| 20Q3 (7) | 4.28 | -6.75 | 29.31 | 0.39 | 8.33 | -4.88 | 0.3 | 0.0 | -6.25 | 0.26 | -18.75 | 13.04 | 9.11 | 16.18 | -26.44 | 7.01 | 7.24 | -27.5 | 6.07 | -12.87 | -12.58 | 809 | 0.0 | -12.92 |
| 20Q2 (6) | 4.59 | 56.66 | 29.66 | 0.36 | 16.13 | -23.4 | 0.3 | 0.0 | -3.23 | 0.32 | 68.42 | 28.0 | 7.84 | -25.87 | -40.93 | 6.54 | -36.17 | -25.36 | 6.97 | 7.51 | -1.28 | 809 | -12.92 | -12.92 |
| 20Q1 (5) | 2.93 | -14.33 | -13.57 | 0.31 | -16.22 | -27.91 | 0.3 | 0.0 | -3.23 | 0.19 | -17.39 | -13.64 | 10.58 | -2.2 | -16.59 | 10.24 | 16.72 | 11.97 | 6.48 | -3.58 | -0.08 | 929 | 0.0 | 0.0 |
| 19Q4 (4) | 3.42 | 3.32 | 0.0 | 0.37 | -9.76 | 0.0 | 0.3 | -6.25 | 0.0 | 0.23 | 0.0 | 0.0 | 10.82 | -12.66 | 0.0 | 8.77 | -9.27 | 0.0 | 6.73 | -3.22 | 0.0 | 929 | 0.0 | 0.0 |
| 19Q3 (3) | 3.31 | -6.5 | 0.0 | 0.41 | -12.77 | 0.0 | 0.32 | 3.23 | 0.0 | 0.23 | -8.0 | 0.0 | 12.39 | -6.7 | 0.0 | 9.67 | 10.4 | 0.0 | 6.95 | -1.61 | 0.0 | 929 | 0.0 | 0.0 |
| 19Q2 (2) | 3.54 | 4.42 | 0.0 | 0.47 | 9.3 | 0.0 | 0.31 | 0.0 | 0.0 | 0.25 | 13.64 | 0.0 | 13.28 | 4.67 | 0.0 | 8.76 | -4.24 | 0.0 | 7.06 | 8.82 | 0.0 | 929 | 0.0 | 0.0 |
| 19Q1 (1) | 3.39 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 12.68 | 0.0 | 0.0 | 9.14 | 0.0 | 0.0 | 6.49 | 0.0 | 0.0 | 929 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.77 | -23.67 | 1.39 | -6.08 | 1.46 | -3.95 | 1.11 | -11.2 | 10.09 | 23.04 | 10.60 | 25.84 | 8.06 | 16.34 | 840 | 0.0 |
| 2022 (9) | 18.04 | -11.26 | 1.48 | -7.5 | 1.52 | 4.11 | 1.25 | 6.84 | 8.20 | 4.24 | 8.43 | 17.33 | 6.93 | 20.4 | 840 | -8.5 |
| 2021 (8) | 20.33 | 28.51 | 1.6 | 14.29 | 1.46 | 18.7 | 1.17 | 10.38 | 7.87 | -11.07 | 7.18 | -7.63 | 5.76 | -14.11 | 918 | 16.79 |
| 2020 (7) | 15.82 | 15.73 | 1.4 | -17.16 | 1.23 | 0.0 | 1.06 | 13.98 | 8.85 | -28.42 | 7.77 | -13.59 | 6.70 | -1.51 | 786 | -2.84 |
| 2019 (6) | 13.67 | -19.78 | 1.69 | -11.52 | 1.23 | -9.56 | 0.93 | -19.83 | 12.36 | 10.29 | 9.00 | 12.74 | 6.80 | -0.06 | 809 | -12.92 |
| 2018 (5) | 17.04 | 15.6 | 1.91 | 15.76 | 1.36 | 8.8 | 1.16 | 26.09 | 11.21 | 0.13 | 7.98 | -5.89 | 6.81 | 9.07 | 929 | 27.61 |
| 2017 (4) | 14.74 | 20.23 | 1.65 | 16.2 | 1.25 | 11.61 | 0.92 | 17.95 | 11.19 | -3.35 | 8.48 | -7.17 | 6.24 | -1.9 | 728 | 14.65 |
| 2016 (3) | 12.26 | -10.31 | 1.42 | -6.58 | 1.12 | -17.65 | 0.78 | 105.26 | 11.58 | 4.17 | 9.14 | -8.18 | 6.36 | 128.87 | 635 | 9.11 |
| 2015 (2) | 13.67 | 2.32 | 1.52 | 26.67 | 1.36 | 4.62 | 0.38 | 22.58 | 11.12 | 23.79 | 9.95 | 2.24 | 2.78 | 19.8 | 582 | 10.44 |
| 2014 (1) | 13.36 | 19.82 | 1.2 | 73.91 | 1.3 | 14.04 | 0.31 | -3.12 | 8.98 | 0 | 9.73 | 0 | 2.32 | 0 | 527 | 26.68 |
